If you’re using social networking and social media for your horsebiz, you’ll find out what’s considered ‘the best of the best’ when it comes to equine industry social media use, hear from some of the winners, AND get your week started with a few laughs.
Tag Archives: ESMA
Monday Quick Tip – Best In Horsebiz Social Media Continues – Listen Live Today For ESMA Wrap-Up on Horse Radio Network
The 2012 Equestrian Social Media Awards winners will be announced this week via their ‘virtual awards show.’ A different awards video is posted each day, announcing winners from the 30 different awards categories this year.
We’ve got the links to watch the videos AND listen to the Horse Radio Network wrap-up next Monday, March 12th. If you’re using social networking and social media for your horsebiz, tune in to find out what’s considered ‘the best of the best’ when it comes to horse industry social media use.
The horse world is getting used to the idea of embracing technology and social media for marketing purposes. Every week I hear from someone new that’s just started their Facebook page, has launched their own Twitter account, or is considering starting a blog. It’s all good.
A few weeks ago at my equestrian expo presentation on social media, I had attendees who were new to social media and some that had gotten started but wanted to improve; one trio included a couple who were the business owners, plus their newly hired assistant who was going to develop their horsebiz social media. All of social media, and how best to use it to achieve your own unique goals, has a learning curve; one way to learn about best practices includes looking at who the ‘movers and shakers’ are when it comes to horsebiz social media, and the Equestrian Social Media Awards provides a perfect opportunity to do it!
As I’m writing this blog post, I’m listening to the Horse Radio Network’s ‘all-ESMA’ episode with the founders and winners of the first-ever Equestrian Social Media Awards. It’s all good fun with hosts Glenn and Jamie, but there’s some real value for horsebiz professionals in looking at the winners and what they’re doing with new media.
You can watch the ESMA ‘awards show’ online, a series of 5 videos with acceptance videos from the winners. The ESMAs also plan to release 2 ‘montage’ videos later this week, so we’ll see a bit from the equestrian finalists that weren’t selected as winners, but that are still doing creative, innovative, leading-edge work in equestrian industry new media.
Here’s why it’s a good idea to check out the winners and finalists
- Get inspired by what other horse professionals are doing in new media.
- Gather ideas for what you can do in your own horsebiz new media efforts.
- See for yourself how new media is helping the horse industry get the word out about what they’re doing, and improving industry marketing and promotion efforts in connecting with current and new customers and fans to give the entire horse world a higher profile across the globe.
A huge CONGRATS to all the first-ever winners, and an enormous THANK YOU to ESMA founders Liam Killen & Rhea Freeman, Horse Radio Network, and all the voters, volunteers, and supporters of the ESMAs – it will be fantastic to watch the ESMAs influence new media within the horse world.
If missed the other posts about the ESMAs, you can access them below:
- And the award goes to…. (ESMA week is here!)
- Monday Morning Quickie – First-Ever Equestrian Social Media Awards
You can listen to the Horses In The Morning (HITM) show on Horse Radio Network LIVE on weekday mornings from 9 AM to 10:30 Eastern, and also via archived ‘podcast’ recordings at the Horse Radio Network website.
Look for more from No Biz Like Horsebiz about the ESMAs and new media, and if you don’t want to miss anything, you can sign up to receive posts via your email.
Do you have a question or comment about the ESMAs or new media? Click the Leave a Comment link below!
The first-ever Equestrian Social Media Awards (ESMAs) has been launched by a pair of social-media-savvy equestrian industry professionals from ‘across the pond’ – and KempEquine is a finalist in the ‘Best Use of Twitter – International’ division!
Rhea Freeman of Rhea Freeman PR, and Liam Killen of Abbeyview Equine and PagePlay are the masterminds behind the ESMAs. The nominating process is now over, and voting is open until February 18, 2011. We caught up with Liam to get the inside scoop behind the ESMAs.
How did the ESMAs come about? The idea was all Rhea’s. True to form, she sent me a direct message via Twitter with the idea at around 11am, by 10pm we had the strategy written and were ready to launch! It just goes to show how an idea, well presented, can travel the globe via social media (SM) in under 24 hours. The power of social media is huge.
What are you hoping to accomplish with the ESMAs? The whole idea behind the ESMAs is that people who put a bit of thought and effort into their SM activity need to be rewarded. It’s also a great way to gauge your follower/fan responsiveness. Also, the SM equestrian community is growing by the day.
The nomination period was short when compared to the voting period – why? We kept the nomination period short because we knew the right people would pick up on it, just by doing what they’re doing. Those who value SM look out for trends and opportunities – and they make the most of them. Their vigilance has served them well! In 10 days we counted just shy of 4000 nominations.
How is the voting coming along? Less than 24 hours after announcing the finalists, we had 2000+ sets of votes from across the globe. Voting closes in February, and we’re limiting votes to ONE per person.
How will the winners be announced? We will be asking winners to send us a short acceptance speech video, no more than 1 minute long. We’re then going to once again keep it true to SM by creating a YouTube awards ceremony in a series of videos.
Many thanks, Liam Killen, for the insights on the ESMAs! You can vote for Kemp Equine in the ESMAs here – it’s Category 3, Best Use of Twitter under the International side. You’ll have to enter a valid email address, and you can only vote ONCE.
It was an honor and a thrill to find I’d been nominated by my equestrian fans and followers – since there are so many doing great things with social media I didn’t think I had a chance. So now that you’ve given me your vote of confidence in the ESMAs, I guess I better spread the word and give it a real go to win. I’ll announce the results here, and post the link to the ESMA ‘online awards ceremony’ – should be interesting! And thanks in advance for voting for me!