Category Archives: Video

52 Fridays 2012 – #7 Do You Know What Google Is Doing With Your Online Horsebiz History?

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

On March 1st, Google changed their online privacy policy, consolidating the data collected via their various products (60 of ’em!) into a ‘profile’ they report will allow more customized search engine results.

Some say it’s a way for marketers to get their product or service in front of a consumer through highly targeted online ads; others call this move by Google a massive privacy invasion. There are ways to minimize the data collected, but thus far Google’s not given users a way to opt out entirely. Is this legal? That’s still being debated.

If you have a Google account, use Gmail/YouTube/Google+/Picasa/Google Maps, search the Internet using Google, or have an Android phone that requires a Google account and login, here’s what you should know about the data being collected regarding you and your horsebiz.

Click here to read more about Google’s new policy….

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Filed under 52 Fridays, Equine Industry Marketing, horsebiz, New Media, Technology, Video

52 Fridays – #24 (Saturday edition) How YouTube Has Changed Video…And The World

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Remember the world before YouTube? How many people might have seen videos of your vacation, wedding, or school play back then? Pre-YouTube, any embarassing experiences were generally only viewed by those who were actually there; now, everyone’s at risk of having bloopers captured via smartphone and posted to the Internet. And then there’s the technical side, which means that the more fantastic, amazing, cute, or unbelievable the video, the more viewers will tolerate camera ‘shake,’ blurry images, or bad sound in order to see an OMG moment. It’s now a different world when it comes to video, and we have YouTube to thank.

It’s pretty amazing to see the ways in which people around the world have embraced YouTube and discovered avenues for communication and self-expression, and how those expressions have changed the way we live life. In this post on the Social Times site, the author points out 5 Ways YouTube Has Changed The World Forever:

  • YouTube Has Made The World Smaller
  • YouTube Helps People Get Discovered
  • YouTube Offers A Platform For Spreading Truth & Inciting Change
  • YouTube Has Revolutionized Entertainment
  • YouTube Has Revolutionized Education

I would add that YouTube has allowed horsebiz to connect with larger audiences and share information on a grander platform; whereas before ‘dozens’ might have been a good audience, with video and YouTube you might anticipate ‘thousands’ or even ‘millions’ of viewers. How does that change your thinking about what’s possible?

YouTube has also changed expectations about the quality of video. If you’ve captured something incredible, it doesn’t seem to matter if the quality is poor or the audio track is filled with background noise. I even know some horsey people who purposely move the camcorder while recording to get blurry or distored images, just for the effect. There’s a time and a place for everything, including high-quality image and sound, but it seems the boundaries of what’s allowed, tolerated, or even embraced are changing daily.

The concept of ‘viral’ videos and the quest to be the next Justin Bieber (who was discovered after posting performance videos online) is also bringing change to YouTube. In December, 2010, YouTube made it even easier to find out what’s hot with YouTube Trends. There’s a blog providing in-depth exploration and commentary, and the Trends Dashboard allows you to drill down into YouTube videos, searching by demographics such as gender, age, and country, and even by city in the U.S., to find out what’s being viewed the most and by whom. While perhaps not immediately useful for the equine industry in its current format, I’m looking forward to seeing how this develops.

Sometimes change arrives in packages we don’t suspect. Who would have thought the world of video, including what’s watched, by whom, and under what conditions and level of quality, would be transformed by a little video-sharing website?

What’s your favorite YouTube video? Share your thoughts via the Leave a Comment link below. See you here next Friday for 52 Fridays #25!

Read other posts about video by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Video category, or you can select 52 Fridays to read posts #1 through #23.

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52 Fridays – #23 Today’s Small Video Cameras Can Give You Big Results

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

It hasn’t been that long ago that video carmeras were large, bulky, expensive propositions. But today, not only do most digital cameras and smartphones offer decent video options, HD (high definition) quality video cameras can easily slip into a pocket. It opens up worlds of opportunity for using video to market your horsebiz.

Why Use Video?

It’s often said that 60-70% of the world are visual learners. That’s one of the reasons that a picture is worth a thousand words; most people simply prefer to see things rather than just hear about them.

When it comes to remembering, people recall approximately 20% of what they hear, 30% of what they see, but 50% of what they both hear AND see, such as in a video. Add to that the ‘motion’ aspects of the horse world, and video becomes an option that’s worth using in some cases, and nearly essential in others.

  • Are you selling a horse? A good video of the horse in motion, at all gaits and in both directions, can help move a prospective buyer to the next step.
  • Is breeding your business? Videos of your stallion, and his offspring, become a living, breathing sales brochure.
  • Do you have product to sell? Video can be used for educational demos, or sharing testimonials from other customers.
  • Is your business new or innovative? Customers can develop comfort and familiarity with it through video.

With the accessability of low-cost options, there are now even more ways to use video, such as for a video news release or a book trailer. That’s right, movies aren’t the only creative medium using moving pictures for promotion; book trailers are now being incorporated into book launch campaigns!

But What About The Cameras?

Image courtesy TheFlip.com

A while back I got a Flip video camera; I’ve written in this blog about the pros and cons of the Flip, with my number one complaint being that the sound quality can be dicey, and there’s no external jack for a microphone. But the video is super, especially for a small camera, and I have the option of using either the rechargeable battery pack, or a couple of AAs in a pinch. Since then, Cisco (which bought Flip originator Pure Digital) announced plans to kill off the Flip, because smartphone video has been such a strong competitor. But, there are still options, at all price points; here are some sites with a variety of thorough camcorder reviews:

Next week the focus will be on the actual video, but it’s important to consider your equipment needs first. I found an excellent Camcorder Buying Guide from cnet.com to help with your purchase decisions. Personally, I tend to buy a bit more than what I think I’ll need and then grow into it, but these days it doesn’t cost much at all to give video a try.

What video camera(s) do you use and like for creating video about your horsebiz? Share your thoughts via the Leave a Comment link below. See you here next Friday for 52 Fridays #24!

Read other posts about video by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Video category, or you can select 52 Fridays to read posts #1 through #22.

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52 Fridays – #17 Think You Don’t Have Anything To Share On Social Media? Think Again!

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Social media is about building relationships and community. Sharing interesting ‘stuff’ about your horsebiz with supporters, fans, customers, and followers helps them interact with you, strengthening connections and likely your word of mouth exposure. But when it’s something you’re immersed in (aka, your horse business), that ‘interesting information’ can be something you don’t even think about, because you take it for granted.

How can you start finding stuff to share? By going through your daily, weekly, monthly, and yearly routines with a fine-tooth comb, making a list of photo or video opportunities, events, clients, horses, and then creating a list or calendar (remember 52 Fridays #4, What The Bleep Is A Marketing Calendar, And How Do I Use One?) to plan for capturing things when they’re going to happen.

Still need a few hints? Here you go:

  • It’s breeding and foaling season on many horse farms. Have someone take photos of your stallion doing his studly best to impress a teaser mare. Or take photos of newborn foals, even of the birth process if the mare’s OK with it. Follow a few foals as they grow up, with weekly photos or video and stories about their personality, misadventures, imprinting, and training.
  • Are you clipping horses for show season, or is the farrier coming out this week? Packing up for a show, expo, or tradeshow? What else is going on?
  • How about your lesson students or training clients? Photos or video of a portion of their lesson can be shared, with their permission of course! It’s a good idea to have a signed photo release when you’re sharing images of others on your website or via social media, especially with minors who need a parent to sign for them.

Sure, all this is part of your regular routine, but that’s the point…you’re allowing others who are interested in what you do and what you have to offer to have a glimpse into what makes up the tick-tock of your day. Do be cautious about ‘over-sharing’ your personal details, and your current whereabouts; for more information about that, check out 52 Fridays #16 from last week.

Here’s a real-life Facebook-sharing example I learned from Mandy Parker, the marketing coordinator and art director at Heritage Homes of Nebraska; we met in a virtual conference event (a sweet concept, watch for a blog post sometime in the future about it!).

Heritage Homes builds custom homes in their manufacturing facility for a swath of the Midwest and Great Plains states, plus Canada. They’ve recently started Web Wednesdays, sharing ‘in-progress’ photos of client homes currently being built. They get a signed release from each client, and post the images at their Facebook page. Here’s what Mandy had to say about their results:

“Our Web Wednesdays have been a great “like” getter for us.  We just started the program a month or 2 ago and have gotten about 100 likes from it.  I know 100 is small potatoes, but for us just starting the Social Media realm I am pretty excited.”

Those ‘likes’ are the start of a relationship with people who are interested in new homes, ‘dream’ homes, design and architecture, etc. They might or might not become customers, but Heritage Homes is making use of social media to connect and share with people who are interested in what they do. They’re also leveraging current business, because don’t you think the folks whose homes are featured are sending the Facebook link to their friends & family?

It’s also a good idea to keep recording tools close at hand, and make documentation part of your daily routine. Last year I was working on an article, and interviewed a trainer/breeder; she said she always carries a camera out into the pastures and shoots a few minutes of video of whatever’s going on, then posts it to YouTube.

The best social media sharing involves telling your story to to your community, in bite-sized pieces that you share with them over time. If you’re wondering what you have to share, you might be surprised at what you do find if you just take a look.

What do you share on Facebook, Twitter, YouTube, Flickr, or other social media? Share links to your stuff via the Leave a Comment link below. See you here next Friday for 52 Fridays #18!

Read other 52 Fridays posts by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Facebook category, or you can select 52 Fridays to read posts #1 through #16.

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Filed under 52 Fridays, Equine Industry Marketing, Facebook, New Media, Photography, Twitter, Uncategorized, Video

Monday Morning Quickie – What We Can Learn From The 2011 ESMA Award Winners

Horse Radio Network logo http://www.horseradionetwork.com/As I’m writing this blog post, I’m listening to the Horse Radio Network’s ‘all-ESMA’ episode with the founders and winners of the first-ever Equestrian Social Media Awards. It’s all good fun with hosts Glenn and Jamie, but there’s some real value for horsebiz professionals in looking at the winners and what they’re doing with new media.

You can watch the ESMA ‘awards show’ online, a series of 5 videos with acceptance videos from the winners. The ESMAs also plan to release 2 ‘montage’ videos later this week, so we’ll see a bit from the equestrian finalists that weren’t selected as winners, but that are still doing creative, innovative, leading-edge work in equestrian industry new media.

Here’s why it’s a good idea to check out the winners and finalists

  • Get inspired by what other horse professionals are doing in new media.
  • Gather ideas for what you can do in your own horsebiz new media efforts.
  • See for yourself how new media is helping the horse industry get the word out about what they’re doing, and improving industry marketing and promotion efforts in connecting with current and new customers and fans to give the entire horse world a higher profile across the globe.

Equestrian Social Media Awards  http://www.equestriansocialmediaawards.com/A huge CONGRATS to all the first-ever winners, and an enormous THANK YOU to ESMA founders Liam Killen & Rhea Freeman, Horse Radio Network, and all the voters, volunteers, and supporters of the ESMAs – it will be fantastic to watch the ESMAs influence new media within the horse world.

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If missed the other posts about the ESMAs, you can access them below:

You can listen to the Horses In The Morning (HITM) show on Horse Radio Network LIVE on weekday mornings from 9 AM to 10:30 Eastern, and also via archived ‘podcast’ recordings at the Horse Radio Network website.

Here’s the link to the March 14th, 2011, Horses in the Morning show featuring Liam Killen and Rhea Freeman plus many of the 2011 ESMA winners.

Look for more from No Biz Like Horsebiz about the ESMAs and new media, and if you don’t want to miss anything, you can sign up to receive posts via your email.

Do you have a question or comment about the ESMAs or new media? Click the Leave a Comment link below!

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Filed under Awards, Equine Industry Marketing, Monday Morning Quickie, New Media, Twitter, Uncategorized, Video

And the award goes to…. (ESMA week is here!)

Starting today, we find out the winners of the 2011 Equestrian Social Media Awards (ESMAs) – yippee!

The ESMAs will have a series of seven videos (5 awards and 2 montage videos) showcasing the best and brightest of the equestrian social media community. I’ve just seen video #1, and it’s OUTSTANDING! Even if you don’t care who the winners are, it’s worth watching as an example of a well-done equine-oriented video; you can watch the videos this week at the official ESMA website.

I feel honored and awed to be a part of this list of only 181 finalists – these are truly horse people who are transforming our industry through social media. And having a good time doing it.

Here’s to all the winners, AND to every horseman & horsewoman getting onto their computer and mobile technology and connecting and sharing via Twitter, Facebook, YouTube, Flickr, and all manner of social and online media. In the end, it makes us ALL winners!

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ESMAs By The Numbers:

5,682 – people who voted in the finals

38,939 – voting page views

29,846 – unique voting page viewers

2.31 – average minutes spent on the voting page

2,523 – ESMA Facebook fans to-date

5,263 – times the voting page URL has been shared on Facebook

362,631 – Facebook post views 3 Jan – 3 Feb, 2011

84 – countries who viewed the voting page (Top 5: UK, USA, Canada, Ireland, Australia)

15 – 2011 ESMA categories

181 – 2011 ESMA finalists

Want more details about ESMA week? You can view my news release as a PDF by clicking on this link:

2011-NewsRelease-KempEquine-ESMA-AwardShow-FINAL-PDF

 

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Monday Morning Quickie – First-Ever Equestrian Social Media Awards

The first-ever Equestrian Social Media Awards (ESMAs) has been launched by a pair of social-media-savvy equestrian industry professionals from ‘across the pond’ – and KempEquine is a finalist in the ‘Best Use of Twitter – International’ division!

Rhea Freeman of Rhea Freeman PR, and Liam Killen of Abbeyview Equine and PagePlay are the masterminds behind the ESMAs. The nominating process is now over, and voting is open until February 18, 2011. We caught up with Liam to get the inside scoop behind the ESMAs.

How did the ESMAs come about? The idea was all Rhea’s. True to form, she sent me a direct message via Twitter with the idea at around 11am, by 10pm we had the strategy written and were ready to launch! It just goes to show how an idea, well presented, can travel the globe via social media (SM) in under 24 hours. The power of social media is huge.

What are you hoping to accomplish with the ESMAs? The whole idea behind the ESMAs is that people who put a bit of thought and effort into their SM activity need to be rewarded. It’s also a great way to gauge your follower/fan responsiveness. Also, the SM equestrian community is growing by the day.

The nomination period was short when compared to the voting period – why? We kept the nomination period short because we knew the right people would pick up on it, just by doing what they’re doing. Those who value SM look out for trends and opportunities – and they make the most of them. Their vigilance has served them well! In 10 days we counted just shy of 4000 nominations.

How is the voting coming along? Less than 24 hours after announcing the finalists, we had 2000+ sets of votes from across the globe. Voting closes in February, and we’re limiting votes to ONE per person.

How will the winners be announced? We will be asking winners to send us a short acceptance speech video, no more than 1 minute long. We’re then going to once again keep it true to SM by creating a YouTube awards ceremony in a series of videos.

Many thanks, Liam Killen, for the insights on the ESMAs! You can vote for Kemp Equine in the ESMAs here – it’s Category 3, Best Use of Twitter under the International side. You’ll have to enter a valid email address, and you can only vote ONCE.

It was an honor and a thrill to find I’d been nominated by my equestrian fans and followers – since there are so many doing great things with social media I didn’t think I had a chance. So now that you’ve given me your vote of confidence in the ESMAs, I guess I better spread the word and give it a real go to win. I’ll announce the results here, and post the link to the ESMA ‘online awards ceremony’ – should be interesting! And thanks in advance for voting for me!

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Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized, Video