And the award goes to…. (ESMA week is here!)

Starting today, we find out the winners of the 2011 Equestrian Social Media Awards (ESMAs) – yippee!

The ESMAs will have a series of seven videos (5 awards and 2 montage videos) showcasing the best and brightest of the equestrian social media community. I’ve just seen video #1, and it’s OUTSTANDING! Even if you don’t care who the winners are, it’s worth watching as an example of a well-done equine-oriented video; you can watch the videos this week at the official ESMA website.

I feel honored and awed to be a part of this list of only 181 finalists – these are truly horse people who are transforming our industry through social media. And having a good time doing it.

Here’s to all the winners, AND to every horseman & horsewoman getting onto their computer and mobile technology and connecting and sharing via Twitter, Facebook, YouTube, Flickr, and all manner of social and online media. In the end, it makes us ALL winners!


ESMAs By The Numbers:

5,682 – people who voted in the finals

38,939 – voting page views

29,846 – unique voting page viewers

2.31 – average minutes spent on the voting page

2,523 – ESMA Facebook fans to-date

5,263 – times the voting page URL has been shared on Facebook

362,631 – Facebook post views 3 Jan – 3 Feb, 2011

84 – countries who viewed the voting page (Top 5: UK, USA, Canada, Ireland, Australia)

15 – 2011 ESMA categories

181 – 2011 ESMA finalists

Want more details about ESMA week? You can view my news release as a PDF by clicking on this link:




Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized, Video

4 responses to “And the award goes to…. (ESMA week is here!)

  1. Loved ESMA’s video #1! I can’t wait to see the other videos! They are well done and very entertaining. Wishing you all the best of luck in your catagory, “Best Use Of Twitter”. Here’s hoping you win!

    • Right on, the ESMA video #1 is fabulous on many levels. Thanks much for the well-wishes, we’ll know soon enough tomorrow if I win, place, or show! Even if I don’t, I’m truly happy to have been a part of the beginnings in what’s sure to become a horse industry hallmark. LK

  2. Pingback: Monday Morning Quickie – What We Can Learn From The 2011 ESMA Award Winners | No Biz Like Horse Biz / KempEquine

  3. Pingback: Monday Morning Quick Tip – Using Social Media For Your Horsebiz? It’s Awards Time! | KempEquine/No Biz Like Horsebiz™

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s