If you’re using social networking and social media for your horsebiz, you’ll find out what’s considered ‘the best of the best’ when it comes to equine industry social media use, hear from some of the winners, AND get your week started with a few laughs.
Category Archives: Awards
Monday Quick Tip – Best In Horsebiz Social Media Continues – Listen Live Today For ESMA Wrap-Up on Horse Radio Network
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.
A bunch of equine industry press releases have crossed my computer screen recently, so here’s a potpourri of some news items that I find intriguing from a marketing and/or social media viewpoint.
The 2012 Equestrian Social Media Awards winners will be announced this week via their ‘virtual awards show.’ A different awards video is posted each day, announcing winners from the 30 different awards categories this year.
We’ve got the links to watch the videos AND listen to the Horse Radio Network wrap-up next Monday, March 12th. If you’re using social networking and social media for your horsebiz, tune in to find out what’s considered ‘the best of the best’ when it comes to horse industry social media use.
The horse world is getting used to the idea of embracing technology and social media for marketing purposes. Every week I hear from someone new that’s just started their Facebook page, has launched their own Twitter account, or is considering starting a blog. It’s all good.
A few weeks ago at my equestrian expo presentation on social media, I had attendees who were new to social media and some that had gotten started but wanted to improve; one trio included a couple who were the business owners, plus their newly hired assistant who was going to develop their horsebiz social media. All of social media, and how best to use it to achieve your own unique goals, has a learning curve; one way to learn about best practices includes looking at who the ‘movers and shakers’ are when it comes to horsebiz social media, and the Equestrian Social Media Awards provides a perfect opportunity to do it!
About a week ago, I received an award for a client e-newsletter I wrote and produced in 2010. While my decades of writing experience certainly had something to do with it (how the time does fly!), there are some basic strategies and tactics that can help your own horsebiz communications, too.
The Publicity Club of Chicago is the largest independent PR membership organization in the U.S., so award recipients represent the ‘cream of the crop’ when it comes to public relations. Other winners in my category, a Silver Trumpet in New Media, included The Field Museum, University of Illinois at Chicago, and a PR firm handling a campaign for Sara Lee, all nice company to be recognized in.
You can read the 2009/2010 archived e-newsletters for Horsemen’s Laboratory at their website to see what I did, but here are a few strategic tips & tactics you can implement for your equine business:
- When there’s only a template option, using colors and images consistent with your brand can result in a more custom look.
- A focus on client education can position your business as a leader and trusted resource.
- Variety in articles and information, including industry news and guest expert interviews, can add interest for the reader as well as information.
Have you ever heard the carpenter’s adage ‘measure twice, cut once’? It applies in public relations and marketing strategy, too. Think through what you want to accomplish, and then design your tactics to hit that target. Whether your efforts win awards or not isn’t important, as long as they win over customers.
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