Category Archives: Awards

Monday Quick Tip – Best In Horsebiz Social Media Continues – Listen Live Today For ESMA Wrap-Up on Horse Radio Network

The 2012 PagePlay Equestrian Social Media Awards winners have been announced, but tune in THIS morning for an entertaining wrap-up and a ‘morning radio show’ just for horsefolk.

If you’re using social networking and social media for your horsebiz, you’ll find out what’s considered ‘the best of the best’ when it comes to equine industry social media use, hear from some of the winners, AND get your week started with a few laughs.

Click here to read more about listening in live, or later….

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Filed under Awards, Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

52 Fridays 2012 – #8 Some Interesting Stuff Going On In Horsebiz Marketing

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy BreyerFest.com

A bunch of equine industry press releases have crossed my computer screen recently, so here’s a potpourri of some news items that I find intriguing from a marketing and/or social media viewpoint.

Click here to read more intriguing equine industry ideas….

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Filed under 52 Fridays, Awards, Equine Industry Marketing, horsebiz, New Media

Monday Quick Tip – 2012 ESMA Week Is Here, Honoring The Best In Horsebiz Social Media

ESMA Week is here!

The 2012 Equestrian Social Media Awards winners will be announced this week via their ‘virtual awards show.’ A different awards video is posted each day, announcing winners from the 30 different awards categories this year.

We’ve got the links to watch the videos AND listen to the Horse Radio Network wrap-up next Monday, March 12th. If you’re using social networking and social media for your horsebiz, tune in to find out what’s considered ‘the best of the best’ when it comes to horse industry social media use.

Click here to read more about the 2012 ESMAs ‘virtual awards show’….

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Monday Morning Quick Tip – Using Social Media For Your Horsebiz? It’s Awards Time!

The horse world is getting used to the idea of embracing technology and social media for marketing purposes. Every week I hear from someone new that’s just started their Facebook page, has launched their own Twitter account, or is considering starting a blog. It’s all good.

A few weeks ago at my equestrian expo presentation on social media, I had attendees who were new to social media and some that had gotten started but wanted to improve; one trio included a couple who were the business owners, plus their newly hired assistant who was going to develop their horsebiz social media. All of social media, and how best to use it to achieve your own unique goals, has a learning curve; one way to learn about best practices includes looking at who the ‘movers and shakers’ are when it comes to horsebiz social media, and the Equestrian Social Media Awards provides a perfect opportunity to do it!

Click here to read more about 2012 ESMAs….

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Filed under Awards, Equine Industry Marketing, Facebook, horsebiz, Monday Morning Quick Tip, New Media, Technology, Twitter, Uncategorized

Monday Morning Quickie: Strategy + Tactics = Results That Win

About a week ago, I received an award for a client e-newsletter I wrote and produced in 2010. While my decades of writing experience certainly had something to do with it (how the time does fly!), there are some basic strategies and tactics that can help your own horsebiz communications, too.

That's a happy me, holding my Silver Trumpet award!

The Publicity Club of Chicago is the largest independent PR membership organization in the U.S., so award recipients represent the ‘cream of the crop’ when it comes to public relations. Other winners in my category, a Silver Trumpet in New Media, included The Field Museum, University of Illinois at Chicago, and a PR firm handling a campaign for Sara Lee, all nice company to be recognized in.

You can read the 2009/2010 archived e-newsletters for Horsemen’s Laboratory at their website to see what I did, but here are a few strategic tips & tactics you can implement for your equine business:

  • When there’s only a template option, using colors and images consistent with your brand can result in a more custom look.
  • A focus on client education can position your business as a leader and trusted resource.
  • Variety in articles and information, including industry news and guest expert interviews, can add interest for the reader as well as information.

Have you ever heard the carpenter’s adage ‘measure twice, cut once’? It applies in public relations and marketing strategy, too. Think through what you want to accomplish, and then design your tactics to hit that target. Whether your efforts win awards or not isn’t important, as long as they win over customers.

Share your thoughts about these tips via the Leave a Comment link below!

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Filed under Awards, Equine Industry Marketing, Monday Morning Quickie, New Media, Uncategorized