52 Fridays 2012 – #8 Some Interesting Stuff Going On In Horsebiz Marketing

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy BreyerFest.com

A bunch of equine industry press releases have crossed my computer screen recently, so here’s a potpourri of some news items that I find intriguing from a marketing and/or social media viewpoint.

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Monday Morning Quickie – What We Can Learn From The 2011 ESMA Award Winners

As I’m writing this blog post, I’m listening to the Horse Radio Network’s ‘all-ESMA’ episode with the founders and winners of the first-ever Equestrian Social Media Awards. It’s all good fun with hosts Glenn and Jamie, but there’s some real value for horsebiz professionals in looking at the winners and what they’re doing with new media.

You can watch the ESMA ‘awards show’ online, a series of 5 videos with acceptance videos from the winners. The ESMAs also plan to release 2 ‘montage’ videos later this week, so we’ll see a bit from the equestrian finalists that weren’t selected as winners, but that are still doing creative, innovative, leading-edge work in equestrian industry new media.

Here’s why it’s a good idea to check out the winners and finalists

• Get inspired by what other horse professionals are doing in new media.
• Gather ideas for what you can do in your own horsebiz new media efforts.
• See for yourself how new media is helping the horse industry get the word out about what they’re doing, and improving industry marketing and promotion efforts in connecting with current and new customers and fans to give the entire horse world a higher profile across the globe.

A huge CONGRATS to all the first-ever winners, and an enormous THANK YOU to ESMA founders Liam Killen & Rhea Freeman, Horse Radio Network, and all the voters, volunteers, and supporters of the ESMAs – it will be fantastic to watch the ESMAs influence new media within the horse world.

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If missed the other posts about the ESMAs, you can access them below:

• And the award goes to…. (ESMA week is here!)
• Monday Morning Quickie – First-Ever Equestrian Social Media Awards

You can listen to the Horses In The Morning (HITM) show on Horse Radio Network LIVE on weekday mornings from 9 AM to 10:30 Eastern, and also via archived ‘podcast’ recordings at the Horse Radio Network website.

Here’s the link to the March 14th, 2011, Horses in the Morning show featuring Liam Killen and Rhea Freeman plus many of the 2011 ESMA winners.

Look for more from No Biz Like Horsebiz about the ESMAs and new media, and if you don’t want to miss anything, you can sign up to receive posts via your email.

Do you have a question or comment about the ESMAs or new media? Click the Leave a Comment link below!

And the award goes to…. (ESMA week is here!)

Starting today, we find out the winners of the 2011 Equestrian Social Media Awards (ESMAs) – yippee!

The ESMAs will have a series of seven videos (5 awards and 2 montage videos) showcasing the best and brightest of the equestrian social media community. I’ve just seen video #1, and it’s OUTSTANDING! Even if you don’t care who the winners are, it’s worth watching as an example of a well-done equine-oriented video; you can watch the videos this week at the official ESMA website.

I feel honored and awed to be a part of this list of only 181 finalists – these are truly horse people who are transforming our industry through social media. And having a good time doing it.

Here’s to all the winners, AND to every horseman & horsewoman getting onto their computer and mobile technology and connecting and sharing via Twitter, Facebook, YouTube, Flickr, and all manner of social and online media. In the end, it makes us ALL winners!

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ESMAs By The Numbers:

5,682 – people who voted in the finals

38,939 – voting page views

29,846 – unique voting page viewers

2.31 – average minutes spent on the voting page

2,523 – ESMA Facebook fans to-date

5,263 – times the voting page URL has been shared on Facebook

362,631 – Facebook post views 3 Jan – 3 Feb, 2011

84 – countries who viewed the voting page (Top 5: UK, USA, Canada, Ireland, Australia)

15 – 2011 ESMA categories

181 – 2011 ESMA finalists

Want more details about ESMA week? You can view my news release as a PDF by clicking on this link:

2011-NewsRelease-KempEquine-ESMA-AwardShow-FINAL-PDF