Last Friday’s 52 Fridays post about creative ways to use postcards in marketing your horsebiz turned out to be a 5-star favorite – thanks to all the readers who shared their own tips and thoughts on the topic of postcard marketing! However, those aren’t the only collateral items that can carry your marketing messages to the masses.
One option that dropped into my email inbox recently is from Vistaprint, an online company that puts printing on everything from business cards to bumper stickers. I used to get my business cards through Vistaprint when they first started, and I’ve been thinking about giving them a try again.
The option they sent to me is t-shirt printing; they were doing a promo on ‘one white t-shirt free’ which I just might take them up on to see what the quality is like. Here are Vistaprint’s Top 5 suggestions for using t-shirts in a business.
Vistaprint’s email also included lots of specials and freebies; I’m able to ‘mail this offer to a friend’ so if you’d like a copy of that email passed along to you for some good savings on printed marketing collateral, send me a message via the Comments link and I’ll forward the email to you. Your request and email address won’t be made public.
One postcard comment over the weekend mentioned the ins & outs of actually mailing the postcards, and the design considerations along the way if you’re going to mail them; in looking over Vistaprint’s site, it turns out they have an option for mailing the postcards for you, including getting a bulk postage rate, and mailing lists you can buy; here’s a 6-page guide to postcard marketing from their website, which has very good tips and ideas even if you don’t order your postcards through them.
As with any marketing tactic, it’s essential to tie strategy to your goals. What do you want to accomplish? That’s the question to ask first, before you order any printed merchandise.
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