I also saw funny license plates in the parking light, jousting and buffalo in the Coliseum, kids piling into John Deere tractor cabs (future customers?), a gastroscopy demonstration (and dragged my Mom to it), plus loads of innovative products and marketing/display techniques. I even ate WISCONSIN CHEESE!
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Horses are hitting the Google search engine page today, via a Google Doodle that celebrates Eadweard Muybridge’s 182nd birthday, using his famous ‘equine locomotion’ series that proved the sequence of movements in a horse’s gallop. It’s information we take for granted now, but in the late 1800s it was a radical notion.
With a smorgasbord of mobile devices at our fingertips, having documents that work on the majority of them is a challenge for any horsebiz owner. The Portable Document Format or PDF file is among the best options, and it’s something you can embrace for everything from sharing content on your website and social media outlets to putting together resources for customers.
Since mobile use is on the upswing and the ‘I need it now’ mindset is everywhere, the handy-dandy PDF can be a trusty sidekick when it comes to sharing your information. Here are several ways to create and send PDFs on the go, using your own mobile device.
Monday Quick Tip – Riot Gear For Chicago Police Horses Is Example Of Timely Horsebiz News In Mainstream Media
It’s catch-up time at No Biz Like Horsebiz! Thankfully we’re almost there, and many thanks for your patience!
One important factor in public relations is knowing what’s making the news, and how your own story or message ties in with current events. With the upcoming NATO/G8 summits in Chicago (May 19-21, 2012), the media is featuring stories about the City’s preparations, including recent coverage about 3,000+ sealing face shields purchased for officers that might be blinded by bags of urine (yuk) and other liquids thrown by hardcore demonstrators.
While horses don’t often make frontpage or televised news in Chi-town (except for another story this week about some reportedly stolen horses that were later found down the road), the story about riot gear for the mounted unit’s 30 horses made it to both morning TV news and the Chicago Sun-Times, and perhaps more. If your horsebiz is trying to get either mainstream or equine media coverage, this is a great example that illustrates the art of the tie-in.