Category Archives: Monday Morning Quick Tip

Monday Quick Tip – What Horsebiz Tips Would You Like To See From The Midwest Horse Fair?

Fashion trends at the 2012 Midwest Horse Fair included camo gear, cowboy boots, lots of pink and aqua and chocolate brown, major bling, and just about anything with a horse on it. Faves!

I also saw funny license plates in the parking light, jousting and buffalo in the Coliseum, kids piling into John Deere tractor cabs (future customers?), a gastroscopy demonstration (and dragged my Mom to it), plus loads of innovative products and marketing/display techniques. I even ate WISCONSIN CHEESE!

Click here to read more about the 2012 Midwest Horse Fair….

Advertisements

Leave a comment

Filed under Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

Monday Quick Tip – One Of My Fave Horsebiz Images Is Today’s Google Doodle!

Horses are hitting the Google search engine page today, via a Google Doodle that celebrates Eadweard Muybridge’s 182nd birthday, using his famous ‘equine locomotion’ series that proved the sequence of movements in a horse’s gallop. It’s information we take for granted now, but in the late 1800s it was a radical notion.

Click here to read more about Muybridge’s innovative equine locomotion studies….

Leave a comment

Filed under Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

Monday Quick Tip – Best In Horsebiz Social Media Continues – Listen Live Today For ESMA Wrap-Up on Horse Radio Network

The 2012 PagePlay Equestrian Social Media Awards winners have been announced, but tune in THIS morning for an entertaining wrap-up and a ‘morning radio show’ just for horsefolk.

If you’re using social networking and social media for your horsebiz, you’ll find out what’s considered ‘the best of the best’ when it comes to equine industry social media use, hear from some of the winners, AND get your week started with a few laughs.

Click here to read more about listening in live, or later….

Leave a comment

Filed under Awards, Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

Monday Quick Tip – 2012 ESMA Week Is Here, Honoring The Best In Horsebiz Social Media

ESMA Week is here!

The 2012 Equestrian Social Media Awards winners will be announced this week via their ‘virtual awards show.’ A different awards video is posted each day, announcing winners from the 30 different awards categories this year.

We’ve got the links to watch the videos AND listen to the Horse Radio Network wrap-up next Monday, March 12th. If you’re using social networking and social media for your horsebiz, tune in to find out what’s considered ‘the best of the best’ when it comes to horse industry social media use.

Click here to read more about the 2012 ESMAs ‘virtual awards show’….

Leave a comment

Filed under Awards, Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

Monday Quick Tip – Create On-The-Fly PDFs For Your Horsebiz With These Mobile Apps

With a smorgasbord of mobile devices at our fingertips, having documents that work on the majority of them is a challenge for any horsebiz owner. The Portable Document Format or PDF file is among the best options, and it’s something you can embrace for everything from sharing content on your website and social media outlets to putting together resources for customers.

Since mobile use is on the upswing and the ‘I need it now’ mindset is everywhere, the handy-dandy PDF can be a trusty sidekick when it comes to sharing your information. Here are several ways to create and send PDFs on the go, using your own mobile device.

Click here to read more about creating PDFs wherever you are….

Leave a comment

Filed under Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

Monday Quick Tip – Riot Gear For Chicago Police Horses Is Example Of Timely Horsebiz News In Mainstream Media

It’s catch-up time at No Biz Like Horsebiz! Thankfully we’re almost there, and many thanks for your patience! 

Logo courtesy suntimes.com

One important factor in public relations is knowing what’s making the news, and how your own story or message ties in with current events. With the upcoming NATO/G8 summits in Chicago (May 19-21, 2012), the media is featuring stories about the City’s preparations, including recent coverage about 3,000+ sealing face shields purchased for officers that might be blinded by bags of urine (yuk) and other liquids thrown by hardcore demonstrators.

While horses don’t often make frontpage or televised news in Chi-town (except for another story this week about some reportedly stolen horses that were later found down the road), the story about riot gear for the mounted unit’s 30 horses made it to both morning TV news and the Chicago Sun-Times, and perhaps more. If your horsebiz is trying to get either mainstream or equine media coverage, this is a great example that illustrates the art of the tie-in.

Click here to read more about the equine riot gear news coverage….

Leave a comment

Filed under Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized

Monday Quick Tip – Intriguing Idea & Alert Regarding Horsebiz Phone Call Management

It’s catch-up time at No Biz Like Horsebiz! Watch for and enjoy multiple posts throughout the week – it’s part of catching up due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects. Whew, how’s YOUR February progressing?

Are you hesitant about giving out your mobile number online, yet rely upon your smartphone as either your business or ‘everything’ phone? Some interesting trends and websites now let you have a ‘private’ identity, but also allow others to do the same. Here’s a heads up on some things to watch when it comes to horsebiz phone calls.

Click here to read more about phone call privacy benefits, and dangers….

Leave a comment

Filed under Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized