Category Archives: New Media

52 Fridays 2012 – #8 Some Interesting Stuff Going On In Horsebiz Marketing

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy BreyerFest.com

A bunch of equine industry press releases have crossed my computer screen recently, so here’s a potpourri of some news items that I find intriguing from a marketing and/or social media viewpoint.

Click here to read more intriguing equine industry ideas….

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Filed under 52 Fridays, Awards, Equine Industry Marketing, horsebiz, New Media

52 Fridays 2012 – #7 Do You Know What Google Is Doing With Your Online Horsebiz History?

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

On March 1st, Google changed their online privacy policy, consolidating the data collected via their various products (60 of ’em!) into a ‘profile’ they report will allow more customized search engine results.

Some say it’s a way for marketers to get their product or service in front of a consumer through highly targeted online ads; others call this move by Google a massive privacy invasion. There are ways to minimize the data collected, but thus far Google’s not given users a way to opt out entirely. Is this legal? That’s still being debated.

If you have a Google account, use Gmail/YouTube/Google+/Picasa/Google Maps, search the Internet using Google, or have an Android phone that requires a Google account and login, here’s what you should know about the data being collected regarding you and your horsebiz.

Click here to read more about Google’s new policy….

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Filed under 52 Fridays, Equine Industry Marketing, horsebiz, New Media, Technology, Video

Monday Morning Quick Tip – Using Social Media For Your Horsebiz? It’s Awards Time!

The horse world is getting used to the idea of embracing technology and social media for marketing purposes. Every week I hear from someone new that’s just started their Facebook page, has launched their own Twitter account, or is considering starting a blog. It’s all good.

A few weeks ago at my equestrian expo presentation on social media, I had attendees who were new to social media and some that had gotten started but wanted to improve; one trio included a couple who were the business owners, plus their newly hired assistant who was going to develop their horsebiz social media. All of social media, and how best to use it to achieve your own unique goals, has a learning curve; one way to learn about best practices includes looking at who the ‘movers and shakers’ are when it comes to horsebiz social media, and the Equestrian Social Media Awards provides a perfect opportunity to do it!

Click here to read more about 2012 ESMAs….

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Filed under Awards, Equine Industry Marketing, Facebook, horsebiz, Monday Morning Quick Tip, New Media, Technology, Twitter, Uncategorized

Would You Like To Play A Little #HorseHooky From Your Horsebiz?

Playing hooky…it’s a universal human activity, the desire to escape and blow off a little steam from time to time. Now that it’s year-end and holiday time, why not indulge in a little weekday respite?

I recently met the creator of a television sitcom-in-process, and his weekly Twitter chats about hooky are reaching literally 100,000+ people after only a month. So when the opportunity arose to connect both mainstream and equestrian Twitter communities in a special horse-centric version of the hooky Twitter chat, I thought it was a great thing to do at holiday time, when folks are already in a festive mood and possibly looking for a brief escape.

Next Wednesday, we’ll make history with this sweet little crossover event. Will it lead to something new? Will it help horsefolk and horse lovers connect? Here’s how to tune in and play along….

Click here to read more about how to play #horsehooky….

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Filed under Equine Industry Marketing, horsebiz, New Media, Twitter, Uncategorized

52 Fridays – #45 Why It’s Essential To Integrate Your Horsebiz Marketing Across Platforms

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

Over the past 11 months, 52 Fridays has looked at various aspects of horsebiz marketing, PR, and social media. This week, the Potpourri section of 52 Fridays continues with information about why it makes sense today to integrate your marketing efforts across these various platforms.

Click here to read more about integrating your marketing efforts….

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Filed under 52 Fridays, Equine Industry Marketing, Facebook, horsebiz, New Media, Twitter

Monday Morning Quick Tip – New ‘Music Store’ Can Give You Legal Music For Horsebiz Videos

Unless you’re the creator of a song or piece of music, using music legally for your horsebiz video soundtrack typically involves a time-consuming and complex search and licensing process, including paying royalties. Now, there’s an online store that’s specifically designed to help videographers find just the right music for their moving pictures, simply and easily.

Click here to read more about legal music options….

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Filed under Equine Industry Marketing, Monday Morning Quick Tip, New Media, Uncategorized

52 Fridays – #42 Promote What’s Special, Unique, and Amazing About Your Horsebiz

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Continuing the Potpourri section of 52 Fridays, this week encourages everyone in the horse industry to identify what’s special, unique, and/or amazing and then package and promote that. It’s great for building ‘buzz’ and creating awareness of your equine business, and it’s even something that can help you focus your marketing strategy.

Click here to read more about promoting the ‘amazing’….

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Filed under 52 Fridays, Equine Industry Marketing, New Media, Twitter, Uncategorized