Category Archives: Facebook

Monday Morning Quick Tip – Using Social Media For Your Horsebiz? It’s Awards Time!

The horse world is getting used to the idea of embracing technology and social media for marketing purposes. Every week I hear from someone new that’s just started their Facebook page, has launched their own Twitter account, or is considering starting a blog. It’s all good.

A few weeks ago at my equestrian expo presentation on social media, I had attendees who were new to social media and some that had gotten started but wanted to improve; one trio included a couple who were the business owners, plus their newly hired assistant who was going to develop their horsebiz social media. All of social media, and how best to use it to achieve your own unique goals, has a learning curve; one way to learn about best practices includes looking at who the ‘movers and shakers’ are when it comes to horsebiz social media, and the Equestrian Social Media Awards provides a perfect opportunity to do it!

Click here to read more about 2012 ESMAs….

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Filed under Awards, Equine Industry Marketing, Facebook, horsebiz, Monday Morning Quick Tip, New Media, Technology, Twitter, Uncategorized

52 Fridays – #45 Why It’s Essential To Integrate Your Horsebiz Marketing Across Platforms

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

Over the past 11 months, 52 Fridays has looked at various aspects of horsebiz marketing, PR, and social media. This week, the Potpourri section of 52 Fridays continues with information about why it makes sense today to integrate your marketing efforts across these various platforms.

Click here to read more about integrating your marketing efforts….

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Filed under 52 Fridays, Equine Industry Marketing, Facebook, horsebiz, New Media, Twitter

Monday Morning Quick Tip – Plan Ahead For Horsebiz Anniversaries & Special Events

Several big anniversaries have come across my radar screen this weekend, so I thought it was time for this topic, that of not only planning ahead for your own horsebiz anniversary events, but also being aware of how to leverage related events and weave them into your marketing messages.

Click here to read more about anniversary planning….

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Filed under Equine Industry Marketing, Facebook, Monday Morning Quick Tip, New Media, Twitter, Uncategorized

Monday Morning Quick Tip – Are You Addicted To Facebook For Your Horsebiz?

This morning my local NBC station had a news item about average Facebook use increasing in 2011 by about two hours per month over 2010 usage. They billed it as ‘Facebook addiction,’ but how can you tell if you’re addicted when you can say you’re using Facebook for business use?

Click here to read more about Facebook addiction….

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Filed under Equine Industry Marketing, Facebook, Monday Morning Quick Tip, New Media, Uncategorized

52 Fridays – #30 How To ‘Fish’ For Media Coverage By Starting Small

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

If you combine media outlets who are on a constant search for new content, trying to do more news with less budget and staff, with the availability of social media and social networking tools, you’ve got an equation that’s tailor-made to help your horsebiz get some publicity. But sometimes you gotta start small to get there.

When it comes to media coverage, don’t be afraid to work your way up. Many media outlets monitor the competition to see what they’re reporting on, and are now often using social networking tools such as Twitter and Facebook to promote interaction with their audiences, plus using social media such as YouTube videos or Flickr images to illustrate news stories.

This image, taken one morning this week while I was watching my local NBC morning news show, illustrates how the anchors are watching items on their Twitter feeds, right at their desk.

How can you leverage this trend for your own horsebiz? By paying attention to local media such as TV and radio shows, daily or weekly newspapers, and local monthly or quarterly magazines.

Watch how they reference social media items, stories found in other media, or online videos; they’re all looking for news stories, and larger media often look at news that’s coming up on the local level, then take it up to a national scale.

For example: A recent segment on the NBC Nightly News with Brian Williams featured an Arizona equine rescue that saves horses abandoned by drug runners crossing the U.S./Mexican border as one of their Making a Difference features; while the rescue organization was the focus, it’s part of a larger national story about the drug trade and so made the ‘big’ media.

Are you ready to start ‘fishing’ for media coverage? Here’s how:

  • Start small: Use smaller media outlets to practice your skills, such as staying ‘on point’ when being interviewed, working successfully with editors, and building your library of high-resolution images. Learn how to make a case to mainstream media about how and why their audiences would be interested in ‘horsey’ stuff.
  • Build your media connections: If you’ve been a good resource for an editor, producer, or reporter, ask if they have suggestions for ways you can connect with other media folk such as journalists, editors, or bloggers.
  • Watch how the media are inter-connected and when ‘crossovers’ happen: Brian Williams from the Nightly News was recently on Late Night with Jimmy Fallon, and he’s hosted Saturday Night Live a number of times – all of those shows are on NBC. No surprise there…NBC wants you to watch other shows on their own network, and doing these types of crossovers exposes you to their other offerings. ESPN is another franchise that does crossovers well.

‘Buzz’ often starts small, then spreads as people start talking. No one can predict when or how a topic or idea will go ‘viral’ and spread, but you can improve your chances by being strategic, starting small, and looking for opportunities to go big. Who knows, you might get on a local TV or radio show someday which then gets noticed by an editor as a ‘trend’ so you get interviewed for a national magazine. It happens.

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Share your 52 Fridays-inspired success stories or marketing tactics via the Leave a Comment link below. See you here next Friday for 52 Fridays #31!

Read other posts by clicking on the Sort Posts By Topic dropdown menu to the right and selecting a category, or you can select 52 Fridays to read posts #1 through #29.

This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit. Thanks.

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Filed under 52 Fridays, Equine Industry Marketing, Facebook, New Media, Twitter, Uncategorized