With a smorgasbord of mobile devices at our fingertips, having documents that work on the majority of them is a challenge for any horsebiz owner. The Portable Document Format or PDF file is among the best options, and it’s something you can embrace for everything from sharing content on your website and social media outlets to putting together resources for customers.
Since mobile use is on the upswing and the ‘I need it now’ mindset is everywhere, the handy-dandy PDF can be a trusty sidekick when it comes to sharing your information. Here are several ways to create and send PDFs on the go, using your own mobile device.
Click here to read more about creating PDFs wherever you are….
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.
Image courtesy oscars.org
Equestrian Oscar nominee WAR HORSE lost out on taking home even a single statuette despite a respectable six nominations for the Steven Spielberg film.
However, the evening wasn’t a total loss for the horse world, since horses were featured on not one, but TWO major American networks that night.
Click here to read more about horses on network primetime TV….
It’s catch-up time at No Biz Like Horsebiz! Thankfully we’re almost there, and many thanks for your patience!
Logo courtesy suntimes.com
One important factor in public relations is knowing what’s making the news, and how your own story or message ties in with current events. With the upcoming NATO/G8 summits in Chicago (May 19-21, 2012), the media is featuring stories about the City’s preparations, including recent coverage about 3,000+ sealing face shields purchased for officers that might be blinded by bags of urine (yuk) and other liquids thrown by hardcore demonstrators.
While horses don’t often make frontpage or televised news in Chi-town (except for another story this week about some reportedly stolen horses that were later found down the road), the story about riot gear for the mounted unit’s 30 horses made it to both morning TV news and the Chicago Sun-Times, and perhaps more. If your horsebiz is trying to get either mainstream or equine media coverage, this is a great example that illustrates the art of the tie-in.
Click here to read more about the equine riot gear news coverage….
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. We’re currently catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!
Many non-horsefolk, legislators included, forget about the economic impact of the equine industry. It’s simply because it’s not on their radar. If they’re not horse lovers or horse owners and they don’t even see horses on a regular basis, it’s quite easy for people to forget about our industry. Especially if we’re not speaking up.
The Bluegrass State’s got several initiatives going right now to support awareness and understanding of their state’s ‘signature’ industry; should they be a model for other states with large numbers of equestrians, to foster greater horsebiz awareness across the country?
Click here to read more about Kentucky’s horsebiz initiatives….
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. This week we’re catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!
I’m always on the lookout for interesting, unique, unusual, or just plain smart horsebiz marketing strategies to share. Here are a few I encountered at the recent American Farriers Journal’s (AFJ) 2012 International Hoof-Care Summit.
Click here to read more about some marketing ideas you can emulate for your project….