It’s catch-up time at No Biz Like Horsebiz! Thankfully we’re almost there, and many thanks for your patience!
Logo courtesy suntimes.com
One important factor in public relations is knowing what’s making the news, and how your own story or message ties in with current events. With the upcoming NATO/G8 summits in Chicago (May 19-21, 2012), the media is featuring stories about the City’s preparations, including recent coverage about 3,000+ sealing face shields purchased for officers that might be blinded by bags of urine (yuk) and other liquids thrown by hardcore demonstrators.
While horses don’t often make frontpage or televised news in Chi-town (except for another story this week about some reportedly stolen horses that were later found down the road), the story about riot gear for the mounted unit’s 30 horses made it to both morning TV news and the Chicago Sun-Times, and perhaps more. If your horsebiz is trying to get either mainstream or equine media coverage, this is a great example that illustrates the art of the tie-in.
Click here to read more about the equine riot gear news coverage….
Ever hear the saying ‘no hoof, no horse?’ If you’ve ever experienced your own foot problems, you know how true that can be; foot pain can be excruciating and can limit your mobility and quality of life.
Horses rely upon good feet for many reasons, and hoof issues such as laminitis, quarter cracks, and even poor trimming or shoeing can sideline a horse for weeks, months, or even permanently. It’s pretty amazing how much science is behind modern horseshoeing, and this week farriers from around the globe can get up to speed on the newest and latest technologies and techniques at the International Hoof-Care Summit. Is your horsebiz farrier attending?
Click here to read more about continuing education for farriers….
Winter weather has finally hit the Midwest, with nearly six inches of snow falling in this area in the past week. It’s got me thinking about how long stretches of freezing temps and other wintry challenges require different horsekeeping strategies to keep woolly four-leggeds in ship-shape condition. Here’s why that’s also a good business practice.
Click here to read more about how your winter horse habits affect your business success….
Image courtesy HuffingtonPost.com
Have you heard of the ‘presidential candidate’ who’s running on a ‘free ponies for everyone’ platform for 2012? While his approach might be over-the-top, it’s another example of the growing ‘horses in the mainstream media’ presence that’s been gathering steam over the past few years, and that I feel has some promise in terms of incubating new markets for the equestrian world.
Click here to read more about why Free + Ponies = A Good Thing….
All images courtesy warhorsemovie.com
From the early buzz, it sounds like we’re about to have a fabulous holiday blockbuster HORSE movie drop into our collective laps. WAR HORSE is coming, and horses are going to be on the minds of mainstream America AND in the mainstream media for weeks to come (if not longer). Have you considered how to leverage this potential bonanza of equine-oriented media attention?
Click here to read more about WAR HORSE and mainstream attention on the horse world….