Tag Archives: equine industry

Monday Quick Tip – Riot Gear For Chicago Police Horses Is Example Of Timely Horsebiz News In Mainstream Media

It’s catch-up time at No Biz Like Horsebiz! Thankfully we’re almost there, and many thanks for your patience! 

Logo courtesy suntimes.com

One important factor in public relations is knowing what’s making the news, and how your own story or message ties in with current events. With the upcoming NATO/G8 summits in Chicago (May 19-21, 2012), the media is featuring stories about the City’s preparations, including recent coverage about 3,000+ sealing face shields purchased for officers that might be blinded by bags of urine (yuk) and other liquids thrown by hardcore demonstrators.

While horses don’t often make frontpage or televised news in Chi-town (except for another story this week about some reportedly stolen horses that were later found down the road), the story about riot gear for the mounted unit’s 30 horses made it to both morning TV news and the Chicago Sun-Times, and perhaps more. If your horsebiz is trying to get either mainstream or equine media coverage, this is a great example that illustrates the art of the tie-in.

Click here to read more about the equine riot gear news coverage….

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Monday Quick Tip – Intriguing Idea & Alert Regarding Horsebiz Phone Call Management

It’s catch-up time at No Biz Like Horsebiz! Watch for and enjoy multiple posts throughout the week – it’s part of catching up due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects. Whew, how’s YOUR February progressing?

Are you hesitant about giving out your mobile number online, yet rely upon your smartphone as either your business or ‘everything’ phone? Some interesting trends and websites now let you have a ‘private’ identity, but also allow others to do the same. Here’s a heads up on some things to watch when it comes to horsebiz phone calls.

Click here to read more about phone call privacy benefits, and dangers….

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Monday Quick Tip – If You’re Using Social Media For Your Horsebiz, This Video Is A Stunner

It’s catch-up time at No Biz Like Horsebiz! Watch for and enjoy multiple posts throughout the week – it’s part of catching up due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects. Whew, how’s YOUR February progressing?

I first saw this video by Socialnomics author Erik Qualman (@equalman on Twitter) several years ago at an American Horse Publications (AHP) conference. I remember being wowed at the time, not only by the quality of the video, but by the sheer scope of social media, how it’s infiltrated our day-to-day lives, and what it might mean for our future, including the future of the equine industry. When sitting in front of your own computer, or updating Facebook or Twitter accounts on your smartphone, it’s hard to grasp the global yet personal nature of the social media ‘revolution’ and just how many lives it’s changing.

Qualman completely updated the video in 2011, so put your settings on full screen mode, turn up the sound, and prepare to be amazed.

Click here to watch Social Media Revolution 3….

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Monday Quick Tip – No Hoof-Care, No Horsebiz: The 2012 International Hoof-Care Summit Is This Week

Ever hear the saying ‘no hoof, no horse?’ If you’ve ever experienced your own foot problems, you know how true that can be; foot pain can be excruciating and can limit your mobility and quality of life.

Horses rely upon good feet for many reasons, and hoof issues such as laminitis, quarter cracks, and even poor trimming or shoeing can sideline a horse for weeks, months, or even permanently. It’s pretty amazing how much science is behind modern horseshoeing, and this week farriers from around the globe can get up to speed on the newest and latest technologies and techniques at the International Hoof-Care Summit. Is your horsebiz farrier attending?

Click here to read more about continuing education for farriers….

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Monday Quick Tip – Why Good Winter Horsekeeping Practices Are Relevant For Horsebiz Success

Winter weather has finally hit the Midwest, with nearly six inches of snow falling in this area in the past week. It’s got me thinking about how long stretches of freezing temps and other wintry challenges require different horsekeeping strategies to keep woolly four-leggeds in ship-shape condition. Here’s why that’s also a good business practice.

Click here to read more about how your winter horse habits affect your business success….

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Monday Quick Tip – Could ‘Free Ponies For Everyone’ Become A Horsebiz Marketing Strategy?

Image courtesy HuffingtonPost.com

Have you heard of the ‘presidential candidate’ who’s running on a ‘free ponies for everyone’ platform for 2012? While his approach might be over-the-top, it’s another example of the growing ‘horses in the mainstream media’ presence that’s been gathering steam over the past few years, and that I feel has some promise in terms of incubating new markets for the equestrian world.

Click here to read more about why Free + Ponies = A Good Thing….

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Monday Morning Quick Tip – Hold Your Horsebiz, WAR HORSE Is Coming!

All images courtesy warhorsemovie.com

From the early buzz, it sounds like we’re about to have a fabulous holiday blockbuster HORSE movie drop into our collective laps. WAR HORSE is coming, and horses are going to be on the minds of mainstream America AND in the mainstream media for weeks to come (if not longer). Have you considered how to leverage this potential bonanza of equine-oriented media attention?

Click here to read more about WAR HORSE and mainstream attention on the horse world….

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