52 Fridays 2012 – #3 Super Bowl Fever Has Arrived, And Here’s How It Applies To The Horsebiz

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy NFL.com

The Super Bowl has become a worldwide cultural phenomenon, with the game-time commercials receiving nearly as much Monday morning quarterbacking and analysis as the game itself. Whether or not there’s a Budweiser Clydesdales commercial in sight, there are some new aspects to this year’s game that are interesting to consider when it comes to horsebiz marketing.

Click here to read more about Super Bowl 2012….

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Monday Quick Tip – No Hoof-Care, No Horsebiz: The 2012 International Hoof-Care Summit Is This Week

Ever hear the saying ‘no hoof, no horse?’ If you’ve ever experienced your own foot problems, you know how true that can be; foot pain can be excruciating and can limit your mobility and quality of life.

Horses rely upon good feet for many reasons, and hoof issues such as laminitis, quarter cracks, and even poor trimming or shoeing can sideline a horse for weeks, months, or even permanently. It’s pretty amazing how much science is behind modern horseshoeing, and this week farriers from around the globe can get up to speed on the newest and latest technologies and techniques at the International Hoof-Care Summit. Is your horsebiz farrier attending?

Click here to read more about continuing education for farriers….

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52 Fridays 2012 – #2 Watch & Learn From The ESMAs For Horsebiz Social Media ‘Best Practices’

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

No Biz Like Horsebiz was down for the count last week, but this week we’re back in the saddle and rarin’ to go! Good thing, too, since where the #&@% did January get to?!

The 2012 Equestrian Social Media Awards (ESMAs) are underway, and if you’re responsible for your horsebiz marketing, social media, or community management you’ll want to check them out. Even if you have zero interest in winning your own ESMA (and sorry, there’s no little gold statue for your mantelpiece), what you’ll get is infinitely more valuable…a look at what’s happening in the equestrian world in terms of social media trends, an opportunity to learn from the horsefolk that are modeling the very best in social media ethics and practices, and some ideas for how you can harness social media for your own marketing success.

Click here to read more about 2012 ESMA best practices….

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Monday Quick Tip – Why Good Winter Horsekeeping Practices Are Relevant For Horsebiz Success

Winter weather has finally hit the Midwest, with nearly six inches of snow falling in this area in the past week. It’s got me thinking about how long stretches of freezing temps and other wintry challenges require different horsekeeping strategies to keep woolly four-leggeds in ship-shape condition. Here’s why that’s also a good business practice.

Click here to read more about how your winter horse habits affect your business success….

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52 Fridays 2012 – #1 NYTimes Covers The Horsebiz With Story of USEF Horse of the Year, A Fire Survivor & Olympic Contender

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy Amber Heintzberger

It really does seem that a Thoroughbred named after an Australian gangster is a living, breathing, eventing miracle. He’s looking like a possible Olympian for the London 2012 games, and has just scooped up Horse of the Year honors despite having nearly died in a 2011 barn fire.

The New York Times ran a story this week about the chestnut gelding named Neville Bardos; the article is a great example of high-profile mainstream media coverage of the horsebiz, and a great PR coup for Neville’s team.

Click here to read more about Neville’s media coverage….

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Monday Quick Tip – Could ‘Free Ponies For Everyone’ Become A Horsebiz Marketing Strategy?

Image courtesy HuffingtonPost.com

Have you heard of the ‘presidential candidate’ who’s running on a ‘free ponies for everyone’ platform for 2012? While his approach might be over-the-top, it’s another example of the growing ‘horses in the mainstream media’ presence that’s been gathering steam over the past few years, and that I feel has some promise in terms of incubating new markets for the equestrian world.

Click here to read more about why Free + Ponies = A Good Thing….

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52 Fridays – #52 How Many Of Your Horsebiz Goals Did You Achieve Last Year? Did You Write Them Down?

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here on Fridays throughout 2011.

Each New Year typically brings a media frenzy on the topic of goals and resolutions. However, about the time the celebratory confetti hits the garbage can, resolutions meet up with the light of day and most people simply don’t follow through.

It’s hard work to make a goal reality. But when the rubber hits the road and the going gets tough, are you able to power through and achieve your horsebiz goals, or do you get sidetracked by to-do lists or daily dramas? Here’s what to do about it.

Click here to read more about writing, and reaching, horsebiz goals….

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