52 Fridays 2012 – #5 Kentucky Surveying Horsebiz For Economic Impact Study, AND Updating Its ‘Foal’ License Plate

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. We’re currently catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!

Many non-horsefolk, legislators included, forget about the economic impact of the equine industry. It’s simply because it’s not on their radar. If they’re not horse lovers or horse owners and they don’t even see horses on a regular basis, it’s quite easy for people to forget about our industry. Especially if we’re not speaking up.

The Bluegrass State’s got several initiatives going right now to support awareness and understanding of their state’s ‘signature’ industry; should they be a model for other states with large numbers of equestrians, to foster greater horsebiz awareness across the country?

Click here to read more about Kentucky’s horsebiz initiatives….

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Monday Quick Tip – Intriguing Idea & Alert Regarding Horsebiz Phone Call Management

It’s catch-up time at No Biz Like Horsebiz! Watch for and enjoy multiple posts throughout the week – it’s part of catching up due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects. Whew, how’s YOUR February progressing?

Are you hesitant about giving out your mobile number online, yet rely upon your smartphone as either your business or ‘everything’ phone? Some interesting trends and websites now let you have a ‘private’ identity, but also allow others to do the same. Here’s a heads up on some things to watch when it comes to horsebiz phone calls.

Click here to read more about phone call privacy benefits, and dangers….

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52 Fridays 2012 – #4 Cool Horsebiz Marketing Strategies Seen At The International Hoof-Care Summit

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. This week we’re catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!

I’m always on the lookout for interesting, unique, unusual, or just plain smart horsebiz marketing strategies to share. Here are a few I encountered at the recent American Farriers Journal’s (AFJ) 2012 International Hoof-Care Summit.

Click here to read more about some marketing ideas you can emulate for your project….

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Monday Quick Tip – If You’re Using Social Media For Your Horsebiz, This Video Is A Stunner

It’s catch-up time at No Biz Like Horsebiz! Watch for and enjoy multiple posts throughout the week – it’s part of catching up due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects. Whew, how’s YOUR February progressing?

I first saw this video by Socialnomics author Erik Qualman (@equalman on Twitter) several years ago at an American Horse Publications (AHP) conference. I remember being wowed at the time, not only by the quality of the video, but by the sheer scope of social media, how it’s infiltrated our day-to-day lives, and what it might mean for our future, including the future of the equine industry. When sitting in front of your own computer, or updating Facebook or Twitter accounts on your smartphone, it’s hard to grasp the global yet personal nature of the social media ‘revolution’ and just how many lives it’s changing.

Qualman completely updated the video in 2011, so put your settings on full screen mode, turn up the sound, and prepare to be amazed.

Click here to watch Social Media Revolution 3….

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52 Fridays 2012 – #3 Super Bowl Fever Has Arrived, And Here’s How It Applies To The Horsebiz

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy NFL.com

The Super Bowl has become a worldwide cultural phenomenon, with the game-time commercials receiving nearly as much Monday morning quarterbacking and analysis as the game itself. Whether or not there’s a Budweiser Clydesdales commercial in sight, there are some new aspects to this year’s game that are interesting to consider when it comes to horsebiz marketing.

Click here to read more about Super Bowl 2012….

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Filed under 52 Fridays, Equine Industry Marketing, horsebiz