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52 Fridays 2012 – #7 Do You Know What Google Is Doing With Your Online Horsebiz History?

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

On March 1st, Google changed their online privacy policy, consolidating the data collected via their various products (60 of ’em!) into a ‘profile’ they report will allow more customized search engine results.

Some say it’s a way for marketers to get their product or service in front of a consumer through highly targeted online ads; others call this move by Google a massive privacy invasion. There are ways to minimize the data collected, but thus far Google’s not given users a way to opt out entirely. Is this legal? That’s still being debated.

If you have a Google account, use Gmail/YouTube/Google+/Picasa/Google Maps, search the Internet using Google, or have an Android phone that requires a Google account and login, here’s what you should know about the data being collected regarding you and your horsebiz.

Click here to read more about Google’s new policy….

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Filed under 52 Fridays, Equine Industry Marketing, horsebiz, New Media, Technology, Video

52 Fridays – #24 (Saturday edition) How YouTube Has Changed Video…And The World

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Remember the world before YouTube? How many people might have seen videos of your vacation, wedding, or school play back then? Pre-YouTube, any embarassing experiences were generally only viewed by those who were actually there; now, everyone’s at risk of having bloopers captured via smartphone and posted to the Internet. And then there’s the technical side, which means that the more fantastic, amazing, cute, or unbelievable the video, the more viewers will tolerate camera ‘shake,’ blurry images, or bad sound in order to see an OMG moment. It’s now a different world when it comes to video, and we have YouTube to thank.

It’s pretty amazing to see the ways in which people around the world have embraced YouTube and discovered avenues for communication and self-expression, and how those expressions have changed the way we live life. In this post on the Social Times site, the author points out 5 Ways YouTube Has Changed The World Forever:

  • YouTube Has Made The World Smaller
  • YouTube Helps People Get Discovered
  • YouTube Offers A Platform For Spreading Truth & Inciting Change
  • YouTube Has Revolutionized Entertainment
  • YouTube Has Revolutionized Education

I would add that YouTube has allowed horsebiz to connect with larger audiences and share information on a grander platform; whereas before ‘dozens’ might have been a good audience, with video and YouTube you might anticipate ‘thousands’ or even ‘millions’ of viewers. How does that change your thinking about what’s possible?

YouTube has also changed expectations about the quality of video. If you’ve captured something incredible, it doesn’t seem to matter if the quality is poor or the audio track is filled with background noise. I even know some horsey people who purposely move the camcorder while recording to get blurry or distored images, just for the effect. There’s a time and a place for everything, including high-quality image and sound, but it seems the boundaries of what’s allowed, tolerated, or even embraced are changing daily.

The concept of ‘viral’ videos and the quest to be the next Justin Bieber (who was discovered after posting performance videos online) is also bringing change to YouTube. In December, 2010, YouTube made it even easier to find out what’s hot with YouTube Trends. There’s a blog providing in-depth exploration and commentary, and the Trends Dashboard allows you to drill down into YouTube videos, searching by demographics such as gender, age, and country, and even by city in the U.S., to find out what’s being viewed the most and by whom. While perhaps not immediately useful for the equine industry in its current format, I’m looking forward to seeing how this develops.

Sometimes change arrives in packages we don’t suspect. Who would have thought the world of video, including what’s watched, by whom, and under what conditions and level of quality, would be transformed by a little video-sharing website?

What’s your favorite YouTube video? Share your thoughts via the Leave a Comment link below. See you here next Friday for 52 Fridays #25!

Read other posts about video by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Video category, or you can select 52 Fridays to read posts #1 through #23.

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Filed under 52 Fridays, Equine Industry Marketing, Uncategorized, Video

Haven’t Gotten Enough WEG2010? Here’s More!

Earlier this week I recommended Marti McGinnis’ WegWag blog, as one of the multitude of different perspectives on what many are calling a ‘very successful’ first-ever-on-American-soil World Equestrian Games. One of my readers said she wanted more, so here are some additional online ‘voices’ to add to the overall mix.

Why more, why here? If you’re burned out on WEG, then take a pass. But, from a marketing point of view, I find it interesting to see what others experienced in Kentucky, how they’ve perceived the Games, and what they’re saying, and writing, about the event. That’s part of what makes up a ‘brand’ – the sum total of what others are saying, and thinking, about something.

A ‘brand’ is sorta like your reputation – it includes not just what YOU say you’re about, but also what OTHERS say about you. For WEG2010, I heard some grumbles while I was there, but I also heard plenty of stories that will be lifelong, happy memories for those that were fortunate enough to be a part of this historic event.

So here’s the ‘more’ – some sites where you’ll be able to read up on what happened, see images and video, and assess for yourself the ‘brand’ of the Alltech FEI World Equestrian Games 2010.

The official site: Alltech FEI World Equestrian Games 2010

Dressage Daily

Horses Daily

Horses In The South

YouTube – official promo video, and links to other WEG2010 videos

Have another WEG-related Web site or resource you want to share? Send it to me via email or a comment!

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Filed under Equine Industry Marketing, Uncategorized