Fashion trends at the 2012 Midwest Horse Fair included camo gear, cowboy boots, lots of pink and aqua and chocolate brown, major bling, and just about anything with a horse on it. Faves!
I also saw funny license plates in the parking light, jousting and buffalo in the Coliseum, kids piling into John Deere tractor cabs (future customers?), a gastroscopy demonstration (and dragged my Mom to it), plus loads of innovative products and marketing/display techniques. I even ate WISCONSIN CHEESE!
Horses are hitting the Google search engine page today, via a Google Doodle that celebrates Eadweard Muybridge’s 182nd birthday, using his famous ‘equine locomotion’ series that proved the sequence of movements in a horse’s gallop. It’s information we take for granted now, but in the late 1800s it was a radical notion.
Click here to read more about Muybridge’s innovative equine locomotion studies….
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.
It’s kinda funny and has become something of a pop-culture joke, but among the most perplexing questions humankind has wrassled with over the millennia are the infamous ‘who am I?’ and ‘why am I here?’ ones.
Do you ever have those moments when life trips you up and you say ‘why?!’ During those times, I work on seeing it as an opportunity. Sometimes there’s grief, consternation, anger, sadness, etc. – yes, absolutely! And then, rather than getting stuck there, I ask myself, what is the gift in this? What am I not seeing? What can I do differently?
The horse world has been going through some tremendous challenges and shifts these past few years. Some lament ‘the good old days’ and others have set about creating new ways of being and doing in the horse world. Which approach is working for you?
Click here to read more about being and doing, equestrian style….
Filed under 52 Fridays, Equine Industry Marketing, horsebiz
The 2012 PagePlay Equestrian Social Media Awards winners have been announced, but tune in THIS morning for an entertaining wrap-up and a ‘morning radio show’ just for horsefolk.
If you’re using social networking and social media for your horsebiz, you’ll find out what’s considered ‘the best of the best’ when it comes to equine industry social media use, hear from some of the winners, AND get your week started with a few laughs.
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.
Image courtesy BreyerFest.com
A bunch of equine industry press releases have crossed my computer screen recently, so here’s a potpourri of some news items that I find intriguing from a marketing and/or social media viewpoint.
Filed under 52 Fridays, Awards, Equine Industry Marketing, horsebiz, New Media
KempEquine/No Biz Like Horsebiz™ 