Winter weather has finally hit the Midwest, with nearly six inches of snow falling in this area in the past week. It’s got me thinking about how long stretches of freezing temps and other wintry challenges require different horsekeeping strategies to keep woolly four-leggeds in ship-shape condition. Here’s why that’s also a good business practice.
Click here to read more about how your winter horse habits affect your business success….
52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.
Image courtesy Amber Heintzberger
It really does seem that a Thoroughbred named after an Australian gangster is a living, breathing, eventing miracle. He’s looking like a possible Olympian for the London 2012 games, and has just scooped up Horse of the Year honors despite having nearly died in a 2011 barn fire.
The New York Times ran a story this week about the chestnut gelding named Neville Bardos; the article is a great example of high-profile mainstream media coverage of the horsebiz, and a great PR coup for Neville’s team.
Filed under Equine Industry Marketing, 52 Fridays, horsebiz
Image courtesy HuffingtonPost.com
Have you heard of the ‘presidential candidate’ who’s running on a ‘free ponies for everyone’ platform for 2012? While his approach might be over-the-top, it’s another example of the growing ‘horses in the mainstream media’ presence that’s been gathering steam over the past few years, and that I feel has some promise in terms of incubating new markets for the equestrian world.
Click here to read more about why Free + Ponies = A Good Thing….
52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here on Fridays throughout 2011.
Each New Year typically brings a media frenzy on the topic of goals and resolutions. However, about the time the celebratory confetti hits the garbage can, resolutions meet up with the light of day and most people simply don’t follow through.
It’s hard work to make a goal reality. But when the rubber hits the road and the going gets tough, are you able to power through and achieve your horsebiz goals, or do you get sidetracked by to-do lists or daily dramas? Here’s what to do about it.
Click here to read more about writing, and reaching, horsebiz goals….
Filed under 52 Fridays, Equine Industry Marketing, horsebiz
I’ve been a member of American Horse Publications (AHP) for years; it’s a professional association for equine media members here in the U.S.
AHP supports ‘new blood’ coming into the industry through their Internship program, and via their annual Student Award Contest. The 2012 contest deadline is in two weeks…do you know any top-notch students considering equestrian publishing or journalism as a career? Then tell them about this contest!
Click here to read more about the AHP Student Award Contest and the perks for winning….
