Monday Quick Tip – What Horsebiz Tips Would You Like To See From The Midwest Horse Fair?

Fashion trends at the 2012 Midwest Horse Fair included camo gear, cowboy boots, lots of pink and aqua and chocolate brown, major bling, and just about anything with a horse on it. Faves!

I also saw funny license plates in the parking light, jousting and buffalo in the Coliseum, kids piling into John Deere tractor cabs (future customers?), a gastroscopy demonstration (and dragged my Mom to it), plus loads of innovative products and marketing/display techniques. I even ate WISCONSIN CHEESE!

Click here to read more about the 2012 Midwest Horse Fair….

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Monday Quick Tip – One Of My Fave Horsebiz Images Is Today’s Google Doodle!

Horses are hitting the Google search engine page today, via a Google Doodle that celebrates Eadweard Muybridge’s 182nd birthday, using his famous ‘equine locomotion’ series that proved the sequence of movements in a horse’s gallop. It’s information we take for granted now, but in the late 1800s it was a radical notion.

Click here to read more about Muybridge’s innovative equine locomotion studies….

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52 Fridays 2012 – #9 Being A Gift To The Horsebiz

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

It’s kinda funny and has become something of a pop-culture joke, but among the most perplexing questions humankind has wrassled with over the millennia are the infamous ‘who am I?’ and ‘why am I here?’ ones.

Do you ever have those moments when life trips you up and you say ‘why?!’ During those times, I work on seeing it as an opportunity. Sometimes there’s grief, consternation, anger, sadness, etc. – yes, absolutely! And then, rather than getting stuck there, I ask myself, what is the gift in this? What am I not seeing? What can I do differently?

The horse world has been going through some tremendous challenges and shifts these past few years. Some lament ‘the good old days’ and others have set about creating new ways of being and doing in the horse world. Which approach is working for you?

Click here to read more about being and doing, equestrian style….

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Monday Quick Tip – Best In Horsebiz Social Media Continues – Listen Live Today For ESMA Wrap-Up on Horse Radio Network

The 2012 PagePlay Equestrian Social Media Awards winners have been announced, but tune in THIS morning for an entertaining wrap-up and a ‘morning radio show’ just for horsefolk.

If you’re using social networking and social media for your horsebiz, you’ll find out what’s considered ‘the best of the best’ when it comes to equine industry social media use, hear from some of the winners, AND get your week started with a few laughs.

Click here to read more about listening in live, or later….

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52 Fridays 2012 – #8 Some Interesting Stuff Going On In Horsebiz Marketing

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy BreyerFest.com

A bunch of equine industry press releases have crossed my computer screen recently, so here’s a potpourri of some news items that I find intriguing from a marketing and/or social media viewpoint.

Click here to read more intriguing equine industry ideas….

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Monday Quick Tip – 2012 ESMA Week Is Here, Honoring The Best In Horsebiz Social Media

ESMA Week is here!

The 2012 Equestrian Social Media Awards winners will be announced this week via their ‘virtual awards show.’ A different awards video is posted each day, announcing winners from the 30 different awards categories this year.

We’ve got the links to watch the videos AND listen to the Horse Radio Network wrap-up next Monday, March 12th. If you’re using social networking and social media for your horsebiz, tune in to find out what’s considered ‘the best of the best’ when it comes to horse industry social media use.

Click here to read more about the 2012 ESMAs ‘virtual awards show’….

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52 Fridays 2012 – #7 Do You Know What Google Is Doing With Your Online Horsebiz History?

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

On March 1st, Google changed their online privacy policy, consolidating the data collected via their various products (60 of ‘em!) into a ‘profile’ they report will allow more customized search engine results.

Some say it’s a way for marketers to get their product or service in front of a consumer through highly targeted online ads; others call this move by Google a massive privacy invasion. There are ways to minimize the data collected, but thus far Google’s not given users a way to opt out entirely. Is this legal? That’s still being debated.

If you have a Google account, use Gmail/YouTube/Google+/Picasa/Google Maps, search the Internet using Google, or have an Android phone that requires a Google account and login, here’s what you should know about the data being collected regarding you and your horsebiz.

Click here to read more about Google’s new policy….

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