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Monday Quick Tip – If You’re Using Social Media For Your Horsebiz, This Video Is A Stunner

It’s catch-up time at No Biz Like Horsebiz! Watch for and enjoy multiple posts throughout the week – it’s part of catching up due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects. Whew, how’s YOUR February progressing?

I first saw this video by Socialnomics author Erik Qualman (@equalman on Twitter) several years ago at an American Horse Publications (AHP) conference. I remember being wowed at the time, not only by the quality of the video, but by the sheer scope of social media, how it’s infiltrated our day-to-day lives, and what it might mean for our future, including the future of the equine industry. When sitting in front of your own computer, or updating Facebook or Twitter accounts on your smartphone, it’s hard to grasp the global yet personal nature of the social media ‘revolution’ and just how many lives it’s changing.

Qualman completely updated the video in 2011, so put your settings on full screen mode, turn up the sound, and prepare to be amazed.

Click here to watch Social Media Revolution 3….

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Monday Quick Tip – No Hoof-Care, No Horsebiz: The 2012 International Hoof-Care Summit Is This Week

Ever hear the saying ‘no hoof, no horse?’ If you’ve ever experienced your own foot problems, you know how true that can be; foot pain can be excruciating and can limit your mobility and quality of life.

Horses rely upon good feet for many reasons, and hoof issues such as laminitis, quarter cracks, and even poor trimming or shoeing can sideline a horse for weeks, months, or even permanently. It’s pretty amazing how much science is behind modern horseshoeing, and this week farriers from around the globe can get up to speed on the newest and latest technologies and techniques at the International Hoof-Care Summit. Is your horsebiz farrier attending?

Click here to read more about continuing education for farriers….

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Monday Quick Tip – Why Good Winter Horsekeeping Practices Are Relevant For Horsebiz Success

Winter weather has finally hit the Midwest, with nearly six inches of snow falling in this area in the past week. It’s got me thinking about how long stretches of freezing temps and other wintry challenges require different horsekeeping strategies to keep woolly four-leggeds in ship-shape condition. Here’s why that’s also a good business practice.

Click here to read more about how your winter horse habits affect your business success….

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Monday Quick Tip – Could ‘Free Ponies For Everyone’ Become A Horsebiz Marketing Strategy?

Image courtesy HuffingtonPost.com

Have you heard of the ‘presidential candidate’ who’s running on a ‘free ponies for everyone’ platform for 2012? While his approach might be over-the-top, it’s another example of the growing ‘horses in the mainstream media’ presence that’s been gathering steam over the past few years, and that I feel has some promise in terms of incubating new markets for the equestrian world.

Click here to read more about why Free + Ponies = A Good Thing….

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Monday Morning Quick Tip – Want A Horsebiz Journalism Career? Check This AHP Contest!

I’ve been a member of American Horse Publications (AHP) for years; it’s a professional association for equine media members here in the U.S.

AHP supports ‘new blood’ coming into the industry through their Internship program, and via their annual Student Award Contest. The 2012 contest deadline is in two weeks…do you know any top-notch students considering equestrian publishing or journalism as a career? Then tell them about this contest!

Click here to read more about the AHP Student Award Contest and the perks for winning….

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Monday Morning Quick Tip – Marketing, Taxes, & Your Horsebiz

It’s less than a week to go until the Times Square ball drops and ushers in a brand new year…2012, here we come!

So, with the last Quick Tip of this year, it’s the perfect time to share resources with those who have waited until the 11th hour of 2011 to think about the year’s allowable tax-saving measures, plus some reminders about marketing and taxes for future promotion and planning, in 2012 and beyond.

Click here to read more about marketing and taxes and making them both work for you….

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Monday Morning Quick Tip – Hold Your Horsebiz, WAR HORSE Is Coming!

All images courtesy warhorsemovie.com

From the early buzz, it sounds like we’re about to have a fabulous holiday blockbuster HORSE movie drop into our collective laps. WAR HORSE is coming, and horses are going to be on the minds of mainstream America AND in the mainstream media for weeks to come (if not longer). Have you considered how to leverage this potential bonanza of equine-oriented media attention?

Click here to read more about WAR HORSE and mainstream attention on the horse world….

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Filed under Equine Industry Marketing, Monday Morning Quick Tip, Uncategorized