52 Fridays 2012 – #2 Watch & Learn From The ESMAs For Horsebiz Social Media ‘Best Practices’

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

No Biz Like Horsebiz was down for the count last week, but this week we’re back in the saddle and rarin’ to go! Good thing, too, since where the #&@% did January get to?!

The 2012 Equestrian Social Media Awards (ESMAs) are underway, and if you’re responsible for your horsebiz marketing, social media, or community management you’ll want to check them out. Even if you have zero interest in winning your own ESMA (and sorry, there’s no little gold statue for your mantelpiece), what you’ll get is infinitely more valuable…a look at what’s happening in the equestrian world in terms of social media trends, an opportunity to learn from the horsefolk that are modeling the very best in social media ethics and practices, and some ideas for how you can harness social media for your own marketing success.

Never heard of the ESMAs, or still somewhat unsure what they’re about? Never fear! You can quickly get up to speed by reading about the 2012 ESMAs here, where I also included links to earlier information about their launch last year.

Nominations happened back in December, and public voting is now open. Each entry listed is a link, so you can easily click through and see what they’re up to.

Last year ESMA co-founder Liam Killen asked me to be on the 2012 ESMA judge’s panel, which I’m honored and pleased to be a part of. So naturally I can’t point out any particularly good entries from this year. However, here’s what I wrote about What We Can Learn About The 2011 ESMA Award Winners to get you thinking.

What you do with your own social networking and social media options depends on your own horsebiz goals and vision, but it certainly helps to gain inspiration from some of the industry’s leaders.


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This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Brands and trademarks mentioned are the property of their respective owners. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit. Thanks.


Filed under 52 Fridays, Equine Industry Marketing, horsebiz

2 responses to “52 Fridays 2012 – #2 Watch & Learn From The ESMAs For Horsebiz Social Media ‘Best Practices’

  1. Val

    Great post! I have to thank ESMA, because that is how I found you and got on the social media train ;). Thanks for all you do and keep up the good work!

    • Thanks so much, Val, that’s great news and I’m sure the ESMA team would be glad to hear it! Technology and social media put great tools into the hands of equestrian industry folk around the world. As horse-lover Martha Stewart says, it’s a good thing. LK

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