Lisa Kemp at 2010 WEG - how many people do you think posed for this same shot?
The 2010 Alltech FEI World Equestrian Games (WEG) had an impact in many ways, from changing the face of the Kentucky Horse Park and leaving behind a legacy of structures that will attract even more world-class equestrian events in the future, to creating lasting memories for those that were fortunate enough to experience the event last autumn.
WEG also had a significant economic impact within the state of Kentucky, according to numbers released recently at a Kentucky Horse Park news conference. While early projections placed dollar figures at $150 to $167 million, the final study showed a greater than $201 million impact to the state.
The June 27th news conference, held in the Kentucky Horse Park’s International Museum of the Horse lobby due to a summer downpour that morning, featured remarks from Kentucky Governor Steve Beshear; First Lady Jane Beshear; Alltech founder Dr. Pearse Lyons; Tourism, Arts and Heritage Secretary Marcheta Sparrow; and Kentucky Horse Park Executive Director John Nicholson.
A recording of John Nicholson’s remarks about WEG’s impact will be available soon; watch for it here. In the meantime, those wishing to learn more can view an online version of the report, available at the Kentucky Department of Travel website.
Earlier this week I recommended Marti McGinnis’ WegWag blog, as one of the multitude of different perspectives on what many are calling a ‘very successful’ first-ever-on-American-soil World Equestrian Games. One of my readers said she wanted more, so here are some additional online ‘voices’ to add to the overall mix.
Why more, why here? If you’re burned out on WEG, then take a pass. But, from a marketing point of view, I find it interesting to see what others experienced in Kentucky, how they’ve perceived the Games, and what they’re saying, and writing, about the event. That’s part of what makes up a ‘brand’ – the sum total of what others are saying, and thinking, about something.
A ‘brand’ is sorta like your reputation – it includes not just what YOU say you’re about, but also what OTHERS say about you. For WEG2010, I heard some grumbles while I was there, but I also heard plenty of stories that will be lifelong, happy memories for those that were fortunate enough to be a part of this historic event.
So here’s the ‘more’ – some sites where you’ll be able to read up on what happened, see images and video, and assess for yourself the ‘brand’ of the Alltech FEI World Equestrian Games 2010.
The official site: Alltech FEI World Equestrian Games 2010
Horses In The South
YouTube – official promo video, and links to other WEG2010 videos
Have another WEG-related Web site or resource you want to share? Send it to me via email or a comment!
I’ve been in Lexington the past few days, catching a small taste of the first-ever World Equestrian Games on American turf. The vision was grand and the actual scope even grander, not to mention the acreage of the Kentucky Horse Park!
Telling the story of a particular event is a multi-faceted task, much the same way as telling the story of your own equine business – it’s different things to different people, who have different experiences and therefore different perspectives. Whew!
The Alltech FEI World Equestrian Games had significant televised coverage on NBC – that’s one perspective. Both mainstream media and equine media were there to provide coverage – more perspectives. If you’re interested, a simple Google search will turn up all kinds of information, and perspectives.
However, one resource I recommend is the WegWag blog, written by Marti McGinnis of Studio Mudio. Marti lives just outside Lexington, so she’s been here to see the lead-in and preparation, and she’s been blogging all the way through. One of the videos she did for WegWag even won an award! For an insightful, humorous look at WEG happenings, I think WegWag’s just dandy.
Hope you have a lovely week!
Lexington, Kentucky, is often referred to as the Horse Capital of the World. When I arrived here this week for the American Horse Publications conference, I was greeted by rolling green pastures filled with mares and foals, and as I pulled into downtown, I saw a ‘WEG countdown clock’ showing there were 100 days until the start of the Alltech FEI World Equestrian Games 2010 (WEG2010). If your schedule is flying by these days like mine is, that will be here in about two blinks of an eye.
I’m gathering lots of pretty amazing WEG2010 info and will share it here, so tune in over the next few weeks. For example:
- The expected worldwide viewership is expected to be FIVE TIMES that of the Super Bowl.
- Over 1,500 journalists and photographers will be attending the Games.
- WEG2010 has an official soft drink, pizza, beer, coffee, and I don’t know what else!
This is going to provide lots of great information and case studies on equine industry marketing, communication, and PR. If you don’t want to miss any of it, you can sign up for email alerts when I do a new post, or the RSS feed.
Also – if you have friends and colleagues who are also interested in equine industry marketing and media, or following WEG2010, please give them a heads up and a link to my blog. Thanks, I appreciate your help!