Tag Archives: video

52 Fridays – #24 (Saturday edition) How YouTube Has Changed Video…And The World

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Remember the world before YouTube? How many people might have seen videos of your vacation, wedding, or school play back then? Pre-YouTube, any embarassing experiences were generally only viewed by those who were actually there; now, everyone’s at risk of having bloopers captured via smartphone and posted to the Internet. And then there’s the technical side, which means that the more fantastic, amazing, cute, or unbelievable the video, the more viewers will tolerate camera ‘shake,’ blurry images, or bad sound in order to see an OMG moment. It’s now a different world when it comes to video, and we have YouTube to thank.

It’s pretty amazing to see the ways in which people around the world have embraced YouTube and discovered avenues for communication and self-expression, and how those expressions have changed the way we live life. In this post on the Social Times site, the author points out 5 Ways YouTube Has Changed The World Forever:

  • YouTube Has Made The World Smaller
  • YouTube Helps People Get Discovered
  • YouTube Offers A Platform For Spreading Truth & Inciting Change
  • YouTube Has Revolutionized Entertainment
  • YouTube Has Revolutionized Education

I would add that YouTube has allowed horsebiz to connect with larger audiences and share information on a grander platform; whereas before ‘dozens’ might have been a good audience, with video and YouTube you might anticipate ‘thousands’ or even ‘millions’ of viewers. How does that change your thinking about what’s possible?

YouTube has also changed expectations about the quality of video. If you’ve captured something incredible, it doesn’t seem to matter if the quality is poor or the audio track is filled with background noise. I even know some horsey people who purposely move the camcorder while recording to get blurry or distored images, just for the effect. There’s a time and a place for everything, including high-quality image and sound, but it seems the boundaries of what’s allowed, tolerated, or even embraced are changing daily.

The concept of ‘viral’ videos and the quest to be the next Justin Bieber (who was discovered after posting performance videos online) is also bringing change to YouTube. In December, 2010, YouTube made it even easier to find out what’s hot with YouTube Trends. There’s a blog providing in-depth exploration and commentary, and the Trends Dashboard allows you to drill down into YouTube videos, searching by demographics such as gender, age, and country, and even by city in the U.S., to find out what’s being viewed the most and by whom. While perhaps not immediately useful for the equine industry in its current format, I’m looking forward to seeing how this develops.

Sometimes change arrives in packages we don’t suspect. Who would have thought the world of video, including what’s watched, by whom, and under what conditions and level of quality, would be transformed by a little video-sharing website?

What’s your favorite YouTube video? Share your thoughts via the Leave a Comment link below. See you here next Friday for 52 Fridays #25!

Read other posts about video by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Video category, or you can select 52 Fridays to read posts #1 through #23.

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Filed under 52 Fridays, Equine Industry Marketing, Uncategorized, Video

Monday Morning Quickie – Real-Time Simulcast Kicks Off New Horse Exhibit

Technology continues to bring those of us in the horse industry closer to each other, AND helps us communicate more effectively with our audiences. A recent example should be something to inspire us all.

Image courtesy Paul Smoke

The Al-Marah Arabian Horse Galleries opened this month at the Kentucky Horse Park (KHP). A $10 million permanent exhibit and a significant addition to KHP’s International Museum of the Horse, the Al-Marah Galleries’ grand opening celebration was kicked off on June 12, 2010, using a live video simulcast. And yes, I watched it – via my laptop, while sitting comfortably on my deck on the northside of Chicago, despite the sweltering heat in KHP’s celebration tent in Lexington, Kentucky!

While a video will never take the place of actually being there, it can help those farther afield still feel a part of things. And I’ve long thought that welcoming new people into the horse world is something we all need to do.

More and more, simulcasts are being used for horse shows, competitions, and conferences. The footage can be archived for historical reference, or packaged and sold as content, making it a potential revenue generator.

As video technology both improves and comes down in cost, I imagine we’ll be seeing even more…and I think it’s a great thing for the horse industry.

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A few Al-Marah Galleries extras:

  • I found this VERY interesting: While making her opening remarks, Project Manager Evie Tubbs Sweeney made a key point, that this interactive, captivating museum about the Arabian horse will likely be seen by the million or so visitors each year to the Kentucky Horse Park, and that within 10 years, that’s a potential 10 million person audience that could be moved to possess an Arabian of their very own. At the very least, the exhibit will educate and inspire future generations of horse lovers and owners, something our industry truly needs.
  • I had the opportunity to visit Lexington for the American Horse Publications annual conference, and visited the Al-Marah Galleries on Day 10 after the grand opening celebration; you can read about my experience here. Since I was marketing/PR director for Al-Marah a while back, it was nice to see some of the familiar programs and people represented, but there are also some fantastic artifacts and lots of great images and information I’d never seen before. I wish I’d had more time to explore it, and I can’t wait to go back.

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Filed under Equine Industry Marketing, Uncategorized, Video

More Work-Arounds for Poor Flip Audio Quality

A question from one of my readers, writer and horsewoman RhondaL, sent me off on the research path for new and improved audio for videos made with the Flip cameras. While I found some great resources for recording and adding voiceover narration, I also came across some other work-around tips to compensate for the Flip’s poor audio quality. Enjoy!

  • Here are some basic, common-sense tips from Greyson Ferguson at eHow.com; to get the best sound possible in your original recording, it’s a good idea to keep these tips in mind, such as minimize jostling, don’t touch the mic while recording, and limit outdoor recording (with the resulting wind-noise), but most horse people WILL be recording outdoors, so that particular option doesn’t work for us.

Thankfully, there’s more….

  • A company called Quick Video Marketing has some videos and checklists about boosting your audio quality using mostly free software. They have options for both Mac and PC; the only paid software is QuickTime Pro, which the narrator (Jeff ‘Herschy’ Schwerdt) says is about $30. The audio on his videos is clear and strong, so while I haven’t yet used this process, I think it might be promising.

I look forward to checking out Darrell’s other audio/video & tech tips, too. He suggests another resource for learning how to maximize your Flip videos, FlipInFocus.com, which looks promising. Thanks, Darrell!

If you’ve missed my other posts on my Flip UltraHD camera, you can search for ‘Flip’ in the Search box to the right. If you have tips that have worked for you, please post them to Comments – I’d love to read about them!

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video

Monday Morning Quickie – Creative ‘Work-Around’ For Flip Camera Audio Limits

Sorry it’s been an entire week since you’ve heard from me! I’ve been ‘under the weather’ but am now getting back into the swing of things….

I’ve recently written about my Flip Ultra HD video camera and the audio limitations of same, so I thought I’d point out a creative ‘work-around’ that was shared with me by one of my Twitter buddies, Liam Killen over at Abbeyview Equine. A UK-based company, they do Web sites for equestrians, and recently won a BETA 2009 Innovation Award for their PagePlay concept – congrats!

Image courtesy Abbeyview Equine

The video clip is at the Abbeyview Equine YouTube channel, and was filmed at the 2010 Badminton Horse Trials using Liam’s own Flip video camera. Liam has dubbed in music over the long-distance footage or clips that might otherwise be subject to wind noise, and while there is a bit of ambient sound in the background on interview clips, it’s definitely within manageable limits.

If you come across other creative uses of Flip equestrian footage, please send ’em my way! And if you’d like to follow Liam on Twitter, it’s @AbbeyviewEquine.

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video

Monday Morning Quickie – Video Webinar from ReelSEO

To continue the ‘theme’ of using video as a marketing tool for your horse business, I thought I’d share this resource I came across on Twitter (thanks, @themarketingguy!) – it’s a free webinar on how to optimize your video for the Web, on May 5, 2010.

I’m not affiliated with any of the companies or individuals involved; I’m signed up as an attendee just like you would be. That said, I recently participated in a completely unrelated webinar using the same GoToWebinar technology, and it was slick! So, I’m looking forward to this webinar on video. The minimum system requirements are below.

System Requirements

PC-based attendees: Required: Windows® 7, Vista, XP, 2003 Server or 2000
Macintosh®-based attendees: Required: Mac OS® X 10.4.11 (Tiger®) or newer

On an interesting side note: Of all my entries about the Flip video camera, the one that got the most traffic was what NOT to do with your Flip! Hmmmmmm…..

Have a great week!

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video