Tag Archives: Silva Martin

52 Fridays 2012 – #1 NYTimes Covers The Horsebiz With Story of USEF Horse of the Year, A Fire Survivor & Olympic Contender

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy Amber Heintzberger

It really does seem that a Thoroughbred named after an Australian gangster is a living, breathing, eventing miracle. He’s looking like a possible Olympian for the London 2012 games, and has just scooped up Horse of the Year honors despite having nearly died in a 2011 barn fire.

The New York Times ran a story this week about the chestnut gelding named Neville Bardos; the article is a great example of high-profile mainstream media coverage of the horsebiz, and a great PR coup for Neville’s team.

Click here to read more about Neville’s media coverage….


Filed under 52 Fridays, Equine Industry Marketing, horsebiz