Last Monday featured the PR campaign for the Horse World Gives Back radiothon & Retailer Day to benefit horsebiz owners affected by the recent flooding and tornado disasters throughout the U.S.; tonight is the radiothon, and tomorrow (June 7) is the Retailer Day. I hope you’ll tune in and consider a donation, no matter how large or small. Horse Radio Network founder and radiothon host ‘Glenn the Geek’ Hebert says have the Kleenex ready.
Here are a few tips to add to last week’s post about the PR campaign:
- Social Media Avatar Images: If you have images or logos available for the media to use, add in a square-shaped image or two that folks can use as their social media avatar. I used the Horse World Gives Back logo and it worked fine, but it did cut a bit off the top and bottom. Consider it another way to ‘get the word out’ about your campaign, by giving supporters a way to show that support.
- Live Social Media Messaging: Myself and Jackie Baker from the Regarding Horses blog will be live-messaging during the radiothon, both via the Horse World Gives Back Facbook page and Twitter account, and I’ll also be live tweeting via my own @KempEquine account. Remember that the official Twitter hashtag for the event is #horserelief, but you can also use #HorseWorldGivesBack; including one of those in your tweet turns it into a searchable active link. The #horserelief hashtag is also shown on the Horse World Gives Back website Twitter timeline. Live messaging via social media is a way to engage people in the moment, and share the experience across your social media community.
- Giving Thanks: Pulling together and promoting any event takes a lot of time, effort, and people. Be sure to build in a place to give acknowledgement to those that helped you along the way. Keep a running list so you don’t forget anyone! I’d also include their contact information, so that you have it all in one place and don’t have to dig for information you thought you had.