Later this afternoon, the grand opening ceremony of the new Al-Marah Arabian Galleries at the Kentucky Horse Park will be broadcast live, during the 2010 Egyptian Event. Amazing that no matter where you are in the world, you’ll be able to view it via the Internet. In the future, will there be any need to even travel to equine events?
The answer is, yes, of course there will be. Horse people love to be around horses, and no matter how great the video and audio on a simulcast, nor how big your computer monitor, the Web will never replace being in the presence of horses.
That said, this is a cool use of technology. I wouldn’t drive the 8 or so hours from Chicago to attend the opening in Kentucky, but I’ll probably tune in later today, especially to see what my former employer is up to. Yup, I did marketing and PR at Al-Marah Arabians, back in 2004. Of course, back then we didn’t have such handy-dandy technology; when someone was interested in a horse we had for sale, I had to get out the camcorder, take the footage, transfer it to a VIDEOTAPE, and mail the video. Oh, back then it was a veritable Stone Age compared to now!
What marketing and PR opportunities
might YOU create for your equine business, using video simulcast?
I’m not sure if there will be an archived version of the video; I hope there will be. These galleries are part of the efforts of the Purebred Arabian Trust, and the opening ceremony would be an important historical document, albeit in video form.
It does bring up questions for equine businesses about video use. Can you expand your potential market through video simulcasts? Would it allow you to expand into other regions, countries, or even continents? Might you create public relations and promotion opportunities through the use of simulcast events? Ah, the opportunities!