Tag Archives: No Biz Like Horsebiz

Monday Morning Quick Tip – Want A Horsebiz Journalism Career? Check This AHP Contest!

I’ve been a member of American Horse Publications (AHP) for years; it’s a professional association for equine media members here in the U.S.

AHP supports ‘new blood’ coming into the industry through their Internship program, and via their annual Student Award Contest. The 2012 contest deadline is in two weeks…do you know any top-notch students considering equestrian publishing or journalism as a career? Then tell them about this contest!

Click here to read more about the AHP Student Award Contest and the perks for winning….

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Filed under Equine Industry Marketing, Monday Morning Quick Tip, Uncategorized

52 Fridays – #51 Remember A ‘Call To Action’ In Your Horsebiz Marketing

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here on Fridays throughout 2011.

Image courtesy rollingstones.com

Although the Rolling Stones famously wrote that ‘you can’t always get what you want,’ you stand a much better chance of getting it when you ask for what you want. In marketing terms, that’s the ‘call to action.’ Is your horsebiz using them?

Click here to read more about ‘calling’ people to take action….

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Monday Morning Quick Tip – Marketing, Taxes, & Your Horsebiz

It’s less than a week to go until the Times Square ball drops and ushers in a brand new year…2012, here we come!

So, with the last Quick Tip of this year, it’s the perfect time to share resources with those who have waited until the 11th hour of 2011 to think about the year’s allowable tax-saving measures, plus some reminders about marketing and taxes for future promotion and planning, in 2012 and beyond.

Click here to read more about marketing and taxes and making them both work for you….

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52 Fridays – #50 Why Focusing On Personal Strengths Can Jumpstart Your Horsebiz

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

This month I pulled from my shelf a book I’ve had for years and have been meaning to revisit for some time. After a bit of browsing, I thought it was worthwhile to share Now, Discover Your Strengths with you as a 52 Fridays resource.

As this book points out, the concept of focusing on and developing your strengths and talents is one that often gets sidelined in favor of spending time on overcoming weaknesses. However, I believe that if you can focus primarily on strengths and get the weak spots outsourced, both life and work can get that much more fulfilling. It’s an approach that’s already in use within the horse industry, and one that you can adopt for your own horsebiz marketing success.

Click here to read more about discovering and using your strengths, talents, and interests….

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52 Fridays – #49 Innovate Or Die? Why Horsebiz Change Is Natural, And Needed

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

Image courtesy NASA

A recent show I saw on the Science Channel made an interesting point about ‘survival innovations’ by the human race in the face of Earth’s natural (and sometimes sudden) cycles of climate change. These conceived adaptations have been in response to externally imposed circumstances, but have given us the world we know today, including agriculture, science, art, and all the conveniences of modern life.

I think we forget that the horse world is also one subject to change and innovation. Many say ‘we have to use this tack/gear/hat/clothing because it’s always been that way.’ But really, it hasn’t. So when it comes to horsebiz, doesn’t it make sense to embrace change in response to changes in the world around us, rather than resist it? For some examples of the good that can come from embracing change, here are some equestrian adaptations that weren’t in existence even a few years ago.

Click here to read more about horsebiz innovations….

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Filed under 52 Fridays, Equine Industry Marketing, horsebiz