Tag Archives: No Biz Like Horsebiz

52 Fridays 2012 – #2 Watch & Learn From The ESMAs For Horsebiz Social Media ‘Best Practices’

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

No Biz Like Horsebiz was down for the count last week, but this week we’re back in the saddle and rarin’ to go! Good thing, too, since where the #&@% did January get to?!

The 2012 Equestrian Social Media Awards (ESMAs) are underway, and if you’re responsible for your horsebiz marketing, social media, or community management you’ll want to check them out. Even if you have zero interest in winning your own ESMA (and sorry, there’s no little gold statue for your mantelpiece), what you’ll get is infinitely more valuable…a look at what’s happening in the equestrian world in terms of social media trends, an opportunity to learn from the horsefolk that are modeling the very best in social media ethics and practices, and some ideas for how you can harness social media for your own marketing success.

Click here to read more about 2012 ESMA best practices….

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52 Fridays 2012 – #1 NYTimes Covers The Horsebiz With Story of USEF Horse of the Year, A Fire Survivor & Olympic Contender

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy Amber Heintzberger

It really does seem that a Thoroughbred named after an Australian gangster is a living, breathing, eventing miracle. He’s looking like a possible Olympian for the London 2012 games, and has just scooped up Horse of the Year honors despite having nearly died in a 2011 barn fire.

The New York Times ran a story this week about the chestnut gelding named Neville Bardos; the article is a great example of high-profile mainstream media coverage of the horsebiz, and a great PR coup for Neville’s team.

Click here to read more about Neville’s media coverage….

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52 Fridays – #52 How Many Of Your Horsebiz Goals Did You Achieve Last Year? Did You Write Them Down?

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here on Fridays throughout 2011.

Each New Year typically brings a media frenzy on the topic of goals and resolutions. However, about the time the celebratory confetti hits the garbage can, resolutions meet up with the light of day and most people simply don’t follow through.

It’s hard work to make a goal reality. But when the rubber hits the road and the going gets tough, are you able to power through and achieve your horsebiz goals, or do you get sidetracked by to-do lists or daily dramas? Here’s what to do about it.

Click here to read more about writing, and reaching, horsebiz goals….

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Monday Morning Quick Tip – Want A Horsebiz Journalism Career? Check This AHP Contest!

I’ve been a member of American Horse Publications (AHP) for years; it’s a professional association for equine media members here in the U.S.

AHP supports ‘new blood’ coming into the industry through their Internship program, and via their annual Student Award Contest. The 2012 contest deadline is in two weeks…do you know any top-notch students considering equestrian publishing or journalism as a career? Then tell them about this contest!

Click here to read more about the AHP Student Award Contest and the perks for winning….

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52 Fridays – #51 Remember A ‘Call To Action’ In Your Horsebiz Marketing

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here on Fridays throughout 2011.

Image courtesy rollingstones.com

Although the Rolling Stones famously wrote that ‘you can’t always get what you want,’ you stand a much better chance of getting it when you ask for what you want. In marketing terms, that’s the ‘call to action.’ Is your horsebiz using them?

Click here to read more about ‘calling’ people to take action….

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Monday Morning Quick Tip – Marketing, Taxes, & Your Horsebiz

It’s less than a week to go until the Times Square ball drops and ushers in a brand new year…2012, here we come!

So, with the last Quick Tip of this year, it’s the perfect time to share resources with those who have waited until the 11th hour of 2011 to think about the year’s allowable tax-saving measures, plus some reminders about marketing and taxes for future promotion and planning, in 2012 and beyond.

Click here to read more about marketing and taxes and making them both work for you….

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52 Fridays – #50 Why Focusing On Personal Strengths Can Jumpstart Your Horsebiz

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

This month I pulled from my shelf a book I’ve had for years and have been meaning to revisit for some time. After a bit of browsing, I thought it was worthwhile to share Now, Discover Your Strengths with you as a 52 Fridays resource.

As this book points out, the concept of focusing on and developing your strengths and talents is one that often gets sidelined in favor of spending time on overcoming weaknesses. However, I believe that if you can focus primarily on strengths and get the weak spots outsourced, both life and work can get that much more fulfilling. It’s an approach that’s already in use within the horse industry, and one that you can adopt for your own horsebiz marketing success.

Click here to read more about discovering and using your strengths, talents, and interests….

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