Tag Archives: marketing

52 Fridays – #12 Using Twitter Allows You To Connect & Share…In Real Time

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

An assortment of Twitter logos & icons

It’s been two years since I joined Twitter. While I know there are many out there still digging in their heels and resisting the call of the twitter-bird, I’d say ‘c’mon in, the water’s fine!’ Here’s why….

Twitter has evolved quite a bit in the past few years. Just celebrating its 5th birthday, Twitter has become a source of news and community for over 200 million registered users, sending a BILLION ‘tweets’ a week, as reported in this article by The Telegraph’s digital media editor. Yes, that’s right, a billion.

Twitter’s equestrian community is growing by the day, with big name retailers and professional horsemen/women tweeting right along with horseshow moms.

That’s what I love – we’re all just horsefolk on Twitter, we can connect with each other online despite geographic borders or what discipline we’re in. People share resources and ideas with each other on Twitter. And no matter what time of day it is, if I’m feeling a need to connect with someone and chat for a bit, I can usually find one of my horse ‘tweeps’ (Twitter peeps, or people) online.

If you’re already on Twitter, then you understand the community and sharing that happens there daily. If you’re not quite convinced, you might like to read these articles I wrote back in 2009, shortly after I started. In the first one – How Tweet Is It, To Be On Twitter? – you might laugh that I was such a newbie, I didn’t even realize that the correct way to list your Twitter name is to include the @ sign before it. That’s @KempEquine, not KempEquine. But hey, we all have a bit of a learning curve when trying something new, eh? And if you’re new to Twitter, just tell people…they’ll understand because it wasn’t so long ago they were new, too.

How Tweet Is It, To Be On Twitter?

Across The Twitterverse

Both of these articles include a few ideas on how a horsebiz might use Twitter and its ‘real time’ nature; I’d have a lot more ideas now that I know more. Ultimately whether or not you use Twitter and whether it makes sense for your equine business depends on your overall marketing strategy. But it’s free to sign up, so why not give it a whirl? You might meet some new friends, or learn something that could help you grow your horsebiz. In either case, wouldn’t that be a win?

Read other posts about Twitter by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Twitter category, or you can select 52 Fridays to read posts #1 through #11.

If we’re lucky, see you here next Friday for 52 Fridays #13!

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Filed under 52 Fridays, Equine Industry Marketing, Twitter, Uncategorized

Monday Morning Quickie – Are You Quitting Facebook Today?

Facebook has been the ‘800 pound social media gorilla in the room’ for a while now; however, they’re facing increasing criticism and unrest from users due to Facebook’s treatment of user data and their complex privacy opt-out settings. May 31, 2010, has been designated as Quit Facebook Day; is it a sign of things to come? Or will it be business-as-usual come tomorrow?

An excellent article by Ian Paul at PCWorld.com covers the issues on this topic; he reports that while only a small percentage of surveyed Facebook users intend to quit today, over 80% are now being more careful on the social networking site, with 76% sharing less personal information. Paul’s article also covers some of the recently simplified privacy changes, in case you’re interested.

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Facebook: Do you love it? Or hate it?

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On a related topic, Mashable.com has an alert about a Facebook ‘clickjacking’ worm that is spreading via ‘likes.’ If you use Facebook and regularly ‘like’ items, you might want to read the alert and use some caution until it’s cleared up.

Many horse people like to connect and share information via Facebook, so until something better comes along, it’s probably a good idea to share private details sparingly when it comes to Facebook.

(Note – due to the Memorial Day holiday, this ‘Monday Morning Quickie’ turned into a ‘Monday Early Evening Quickie’ – hope you’ve enjoyed it anyway!)

Thank you to all of our armed forces and their families, past/present/future,  for your service and your sacrifices both small and large.

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Filed under Equine Industry Marketing, Facebook, New Media, Uncategorized

‘The Experience Effect’ Was A Good Experience, For Me

Yesterday I hoofed it to downtown Chicago to attend a presentation by Jim Joseph, author of new book The Experience Effect. As promised in my post earlier this week, I wanted to report back on just how the experience was, and what I learned from it.

Thankfully, threatened showers held off, and it was one of those glorious, sunny, breezy, on-the-cusp-of-summer days that are what make it possible for Chicago dwellers to live through the frigid winters. The good vibe of the day carried through Joseph’s interactive presentation, and yes, I bought the book! I’ll let you know what I think about it in a future post.

Image courtesy Steve Lundin, BIGFrontier

There’s also a super little bonus – Steve Lundin of BIGFrontier (the event organizer), recorded the presentation; after the video is edited, it will be online and I’ll be sure to share a link here. We covered ground from Crest vs. Colgate preferences, where Hummers went wrong, and why Lady Gaga is a master marketer. If you don’t want to miss it, sign up for either RSS feed or email updates in the upper right corner.

In no particular order, here are some takeaway gems about marketing, branding, and building the customer experience:

  • According to Joseph, marketing is both a TEAM sport, and a SPECTATOR sport. No one markets in a vacuum, and these days the process of marketing is interactive in a way that involves others, including your customers.
  • We can learn a lot, and apply that knowledge to our own horse businesses, by studying our own consumer habits. What brands add value to our lives? What brands do we seek out and rely upon?
  • If a brand’s ‘experience’ is inconsistent with its marketing messages, it opens the door to criticism, or worse, loss of customers. It’s important to create a consistent experience across every single point of contact, or ‘touchpoint,’ that customers have with an equine business. (note – NOT an easy thing to do!)

Comments or questions? Feel free to submit ’em! In the meantime, have a safe and enjoyable Memorial Day weekend!

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Filed under Equine Industry Marketing, Uncategorized

New Book Advises Focus On Experience To Engage Your Customers

I’ve just discovered a book called The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. Published earlier this month, it’s by a guy named Jim Joseph; I’ll be checking it out to see if it’s something worth recommending to my horse industry peeps (that’s you, if you’re reading this and you’re in the horse industry!).

One of the nice things about living in Chicago is that we often have access to top-notch speakers, conferences, and events; I’m happy to report that tomorrow might be one of those things, since Jim Joseph is giving a presentation at one of Steve Lundin’s BIGFrontier networking events. I have high hopes/expectations, since other BIGFrontier events I’ve been to have been well worth the time. I’ll do a post later this week with any gems I hear that are relevant to horse industry businesses.

If there’s something in particular you’d like to know, either about the speaker, topic, or book – feel free to submit a comment! In the meantime, have a safe and enjoyable Memorial Day weekend!

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Filed under Equine Industry Marketing, Uncategorized

In A Perfect Horse World…

The wide world of horses and equine industry marketing is indeed vast, and I want to be sure I’m hitting the ‘sweet spots’ that my readers want. So, here are 11 quick questions about what you want, pick as many or as few as you like.

It’s all so I can give you interesting & useful equine biz marketing information, tips, tricks, and how-tos so you can market more effectively and spend less time figuring out how to make it all work for your horse biz. And spend more time doing what you love.

If you have specific comments or suggestions – please either submit a comment to this post, OR send me a private message via the Contact tab above. Thanks!

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Filed under Equine Industry Marketing, Polls & Surveys, Uncategorized

Monday Morning Quickie – Video Webinar from ReelSEO

To continue the ‘theme’ of using video as a marketing tool for your horse business, I thought I’d share this resource I came across on Twitter (thanks, @themarketingguy!) – it’s a free webinar on how to optimize your video for the Web, on May 5, 2010.

I’m not affiliated with any of the companies or individuals involved; I’m signed up as an attendee just like you would be. That said, I recently participated in a completely unrelated webinar using the same GoToWebinar technology, and it was slick! So, I’m looking forward to this webinar on video. The minimum system requirements are below.

System Requirements

PC-based attendees: Required: Windows® 7, Vista, XP, 2003 Server or 2000
Macintosh®-based attendees: Required: Mac OS® X 10.4.11 (Tiger®) or newer

On an interesting side note: Of all my entries about the Flip video camera, the one that got the most traffic was what NOT to do with your Flip! Hmmmmmm…..

Have a great week!

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video

What NOT To Do With Your Flip Video Camera

While I love many things about my new little Flip UltraHD video camera, I had a minor tech crisis this past weekend. I’m sharing it here so hopefully you can avoid the same issue.

I tend to not use ‘canned’ software that comes with tech gadgets on my computer as I find it’s often designed for ‘the general consumer’ and doesn’t always do what I want, or else it does things I don’t want.

Flip video cameras come pre-loaded with FlipShare, a proprietary downloading, editing, archiving, and sharing software that’s both PC and Mac compatible.

Although the Flip has its own program, when I went to move some video files from the camera over to my Mac, I thought I’d just ‘drag & drop’ the files from the camera folder into my external drive folder on my laptop – WRONG!

While it did transfer the files, the camera failed to reset its counter, even though it showed the files were no longer on the camera. WHAT?! A minor panic attack ensued, with a quick call to the Best Buy Geek Squad (the rep was polite, but ultimately unhelpful). And, I didn’t have Internet access in order to check for a fix online.

How I solved it – After trying a few things that didn’t work, I ultimately corrected the issue by recording several new clips, and then downloading them using the ‘right way.’ Thankfully, the camera then reset itself.

Lesson learned – just use the video file download program that comes prepackaged on the Flip camera.

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video