52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
It’s been two years since I joined Twitter. While I know there are many out there still digging in their heels and resisting the call of the twitter-bird, I’d say ‘c’mon in, the water’s fine!’ Here’s why….
Twitter has evolved quite a bit in the past few years. Just celebrating its 5th birthday, Twitter has become a source of news and community for over 200 million registered users, sending a BILLION ‘tweets’ a week, as reported in this article by The Telegraph’s digital media editor. Yes, that’s right, a billion.
Twitter’s equestrian community is growing by the day, with big name retailers and professional horsemen/women tweeting right along with horseshow moms.
That’s what I love – we’re all just horsefolk on Twitter, we can connect with each other online despite geographic borders or what discipline we’re in. People share resources and ideas with each other on Twitter. And no matter what time of day it is, if I’m feeling a need to connect with someone and chat for a bit, I can usually find one of my horse ‘tweeps’ (Twitter peeps, or people) online.
If you’re already on Twitter, then you understand the community and sharing that happens there daily. If you’re not quite convinced, you might like to read these articles I wrote back in 2009, shortly after I started. In the first one – How Tweet Is It, To Be On Twitter? – you might laugh that I was such a newbie, I didn’t even realize that the correct way to list your Twitter name is to include the @ sign before it. That’s @KempEquine, not KempEquine. But hey, we all have a bit of a learning curve when trying something new, eh? And if you’re new to Twitter, just tell people…they’ll understand because it wasn’t so long ago they were new, too.
Both of these articles include a few ideas on how a horsebiz might use Twitter and its ‘real time’ nature; I’d have a lot more ideas now that I know more. Ultimately whether or not you use Twitter and whether it makes sense for your equine business depends on your overall marketing strategy. But it’s free to sign up, so why not give it a whirl? You might meet some new friends, or learn something that could help you grow your horsebiz. In either case, wouldn’t that be a win?
Read other posts about Twitter by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Twitter category, or you can select 52 Fridays to read posts #1 through #11.
If we’re lucky, see you here next Friday for 52 Fridays #13!