Tag Archives: KempEquine

Monday Morning Quickie – Haven’t Yet Found The Downside On This One

Recently I wrote about my new Flip Ultra HD video camera, and that while I love many things about it, the lack of an external mic jack and the zoom features were issues for me. Another bit of technology I recently bought is the Olympus DM-420 digital voice recorder, and I have to say I have yet to find something I don’t like about it!

In my work as an equine industry writer, I need to capture quotes and information accurately. While I do a good job at typing notes, sometimes I’m not at my laptop, and sometimes interview sources talkreallyreallyfast. In those situations, it’s especially handy to have a recording option. I’ve used mini-cassette recorders, but all those tapes take up space and frankly, who wants to keep track of them anyway? Not to mention the quality was often fuzzy.

My new Olympus recorder is about the size of a candy bar (see pic), works on two rechargeable AA batteries with over 50 hours of battery life, and has 2 GB of memory on a removable microSD media card, capable of 533 hours of recording. Sweet! It’s pretty easy to figure out functions, even if you don’t look through the owner’s manual. The sound quality is clear – I’ve recorded interviews over my mobile phone’s speaker, and the clarity is great.

That is a normal sized clothespin - yes, the recorder is THAT small.

My favorite feature? The British lady’s voice that indicates the battery strength level every time I turn the recorder on – always good to know how much juice you have! ‘Battery level, high.’ OK, it’s a bit geeky, but I’m always amused, and reassured, by it. I got mine at a local Best Buy, but you can find them for about $50 cheaper on amazon.com. In either case, the price is right – $100-$150, depending on where you get yours.

Bottom line – if you need a recording option, I think this one is a winner. Tune in again, I’ll put together some ideas for ways that equine businesses can use this handy-dandy little item. If you have some suggestions, please post them here in the Comments.

Leave a comment

Filed under Equine Industry Marketing, Technology, Uncategorized

In A Perfect Horse World…

The wide world of horses and equine industry marketing is indeed vast, and I want to be sure I’m hitting the ‘sweet spots’ that my readers want. So, here are 11 quick questions about what you want, pick as many or as few as you like.

It’s all so I can give you interesting & useful equine biz marketing information, tips, tricks, and how-tos so you can market more effectively and spend less time figuring out how to make it all work for your horse biz. And spend more time doing what you love.

If you have specific comments or suggestions – please either submit a comment to this post, OR send me a private message via the Contact tab above. Thanks!

Leave a comment

Filed under Equine Industry Marketing, Polls & Surveys, Uncategorized

Monday Morning Quickie – Seminar TODAY From EquestrianProfessional.com

Equestrian Professional (EP) is a good organization for the horse industry – they offer quality resources and information for improving your equine operation, ranging from ‘best practices’ to legal issues, with advice from a range of equine industry experts.

TODAY (Monday May 3rd) they’re having a teleseminar/webinar on finding your next equestrian sponsor, whether for students, events, or yourself.

There’s an open portion of the teleseminar that’s available at no charge to non-member horse professionals, but following that segment there’s a members-only Q&A, allowing members to ask questions of the guest speaker. Members also have access to replays of the teleseminars.

Sign-up is required for attendance, so EP can line up the technology needed to handle the caller volume.

I listened to a recent teleseminar on legal issues that was great. If you haven’t yet checked out Equestrian Professional, might be worth a look!

1 Comment

Filed under Equine Industry Marketing, Uncategorized

2010 Derby Week Coverage

It’s Kentucky Derby Week! At the moment, the official Kentucky Derby Web site countdown clock says 5 days, 6 hours, and 45 minutes til the race. Who do you like?

I’ll be doing Derby Week articles all week at The Equine Chronicle’s Web site – I hope you’ll check back to see what I think are some cool resources and info about the culture and community surrounding the world-famous Run for the Roses!

Here’s Kentucky Derby article #1, Your Passport To 2010 Derby Coverage – it’s got some great links, including the Kentucky Derby archive of race info all the way back to 1875, and even video clips for many of the races. Enjoy!

Leave a comment

Filed under 2010 Articles, Articles, Uncategorized

Monday Morning Quickie – Video Webinar from ReelSEO

To continue the ‘theme’ of using video as a marketing tool for your horse business, I thought I’d share this resource I came across on Twitter (thanks, @themarketingguy!) – it’s a free webinar on how to optimize your video for the Web, on May 5, 2010.

I’m not affiliated with any of the companies or individuals involved; I’m signed up as an attendee just like you would be. That said, I recently participated in a completely unrelated webinar using the same GoToWebinar technology, and it was slick! So, I’m looking forward to this webinar on video. The minimum system requirements are below.

System Requirements

PC-based attendees: Required: Windows® 7, Vista, XP, 2003 Server or 2000
Macintosh®-based attendees: Required: Mac OS® X 10.4.11 (Tiger®) or newer

On an interesting side note: Of all my entries about the Flip video camera, the one that got the most traffic was what NOT to do with your Flip! Hmmmmmm…..

Have a great week!

Leave a comment

Filed under Equine Industry Marketing, Technology, Uncategorized, Video