Tag Archives: KempEquine

Monday Morning Quickie – ‘Horse World Gives Back’ Radiothon Today

Last Monday featured the PR campaign for the Horse World Gives Back radiothon & Retailer Day to benefit horsebiz owners affected by the recent flooding and tornado disasters throughout the U.S.; tonight is the radiothon, and tomorrow (June 7) is the Retailer Day. I hope you’ll tune in and consider a donation, no matter how large or small. Horse Radio Network founder and radiothon host ‘Glenn the Geek’ Hebert says have the Kleenex ready.

Here are a few tips to add to last week’s post about the PR campaign:

  • Social Media Avatar Images: If you have images or logos available for the media to use, add in a square-shaped image or two that folks can use as their social media avatar. I used the Horse World Gives Back logo and it worked fine, but it did cut a bit off the top and bottom. Consider it another way to ‘get the word out’ about your campaign, by giving supporters a way to show that support.
  • Live Social Media Messaging: Myself and Jackie Baker from the Regarding Horses blog will be live-messaging during the radiothon, both via the Horse World Gives Back Facbook page and Twitter account, and I’ll also be live tweeting via my own @KempEquine account. Remember that the official Twitter hashtag for the event is #horserelief, but you can also use #HorseWorldGivesBack; including one of those in your tweet turns it into a searchable active link. The #horserelief hashtag is also shown on the Horse World Gives Back website Twitter timeline. Live messaging via social media is a way to engage people in the moment, and share the experience across your social media community.
  • Giving Thanks: Pulling together and promoting any event takes a lot of time, effort, and people. Be sure to build in a place to give acknowledgement to those that helped you along the way. Keep a running list so you don’t forget anyone! I’d also include their contact information, so that you have it all in one place and don’t have to dig for information you thought you had.
You’ll be able to listen live via the Horse World Gives Back radiothon internet player – please join in to make a difference for all the folks who lost so much in the recent disasters.
Disclosure note: I’ve been helping Horse Radio Network with some promotion for this event on a pro bono basis. In case you were wondering.
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Filed under Equine Industry Marketing, Facebook, Monday Morning Quickie, New Media, Twitter, Uncategorized

More Work-Arounds for Poor Flip Audio Quality

A question from one of my readers, writer and horsewoman RhondaL, sent me off on the research path for new and improved audio for videos made with the Flip cameras. While I found some great resources for recording and adding voiceover narration, I also came across some other work-around tips to compensate for the Flip’s poor audio quality. Enjoy!

  • Here are some basic, common-sense tips from Greyson Ferguson at eHow.com; to get the best sound possible in your original recording, it’s a good idea to keep these tips in mind, such as minimize jostling, don’t touch the mic while recording, and limit outdoor recording (with the resulting wind-noise), but most horse people WILL be recording outdoors, so that particular option doesn’t work for us.

Thankfully, there’s more….

  • A company called Quick Video Marketing has some videos and checklists about boosting your audio quality using mostly free software. They have options for both Mac and PC; the only paid software is QuickTime Pro, which the narrator (Jeff ‘Herschy’ Schwerdt) says is about $30. The audio on his videos is clear and strong, so while I haven’t yet used this process, I think it might be promising.

I look forward to checking out Darrell’s other audio/video & tech tips, too. He suggests another resource for learning how to maximize your Flip videos, FlipInFocus.com, which looks promising. Thanks, Darrell!

If you’ve missed my other posts on my Flip UltraHD camera, you can search for ‘Flip’ in the Search box to the right. If you have tips that have worked for you, please post them to Comments – I’d love to read about them!

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video

‘The Experience Effect’ Was A Good Experience, For Me

Yesterday I hoofed it to downtown Chicago to attend a presentation by Jim Joseph, author of new book The Experience Effect. As promised in my post earlier this week, I wanted to report back on just how the experience was, and what I learned from it.

Thankfully, threatened showers held off, and it was one of those glorious, sunny, breezy, on-the-cusp-of-summer days that are what make it possible for Chicago dwellers to live through the frigid winters. The good vibe of the day carried through Joseph’s interactive presentation, and yes, I bought the book! I’ll let you know what I think about it in a future post.

Image courtesy Steve Lundin, BIGFrontier

There’s also a super little bonus – Steve Lundin of BIGFrontier (the event organizer), recorded the presentation; after the video is edited, it will be online and I’ll be sure to share a link here. We covered ground from Crest vs. Colgate preferences, where Hummers went wrong, and why Lady Gaga is a master marketer. If you don’t want to miss it, sign up for either RSS feed or email updates in the upper right corner.

In no particular order, here are some takeaway gems about marketing, branding, and building the customer experience:

  • According to Joseph, marketing is both a TEAM sport, and a SPECTATOR sport. No one markets in a vacuum, and these days the process of marketing is interactive in a way that involves others, including your customers.
  • We can learn a lot, and apply that knowledge to our own horse businesses, by studying our own consumer habits. What brands add value to our lives? What brands do we seek out and rely upon?
  • If a brand’s ‘experience’ is inconsistent with its marketing messages, it opens the door to criticism, or worse, loss of customers. It’s important to create a consistent experience across every single point of contact, or ‘touchpoint,’ that customers have with an equine business. (note – NOT an easy thing to do!)

Comments or questions? Feel free to submit ’em! In the meantime, have a safe and enjoyable Memorial Day weekend!

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New Book Advises Focus On Experience To Engage Your Customers

I’ve just discovered a book called The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. Published earlier this month, it’s by a guy named Jim Joseph; I’ll be checking it out to see if it’s something worth recommending to my horse industry peeps (that’s you, if you’re reading this and you’re in the horse industry!).

One of the nice things about living in Chicago is that we often have access to top-notch speakers, conferences, and events; I’m happy to report that tomorrow might be one of those things, since Jim Joseph is giving a presentation at one of Steve Lundin’s BIGFrontier networking events. I have high hopes/expectations, since other BIGFrontier events I’ve been to have been well worth the time. I’ll do a post later this week with any gems I hear that are relevant to horse industry businesses.

If there’s something in particular you’d like to know, either about the speaker, topic, or book – feel free to submit a comment! In the meantime, have a safe and enjoyable Memorial Day weekend!

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Monday Morning Quickie – Creative ‘Work-Around’ For Flip Camera Audio Limits

Sorry it’s been an entire week since you’ve heard from me! I’ve been ‘under the weather’ but am now getting back into the swing of things….

I’ve recently written about my Flip Ultra HD video camera and the audio limitations of same, so I thought I’d point out a creative ‘work-around’ that was shared with me by one of my Twitter buddies, Liam Killen over at Abbeyview Equine. A UK-based company, they do Web sites for equestrians, and recently won a BETA 2009 Innovation Award for their PagePlay concept – congrats!

Image courtesy Abbeyview Equine

The video clip is at the Abbeyview Equine YouTube channel, and was filmed at the 2010 Badminton Horse Trials using Liam’s own Flip video camera. Liam has dubbed in music over the long-distance footage or clips that might otherwise be subject to wind noise, and while there is a bit of ambient sound in the background on interview clips, it’s definitely within manageable limits.

If you come across other creative uses of Flip equestrian footage, please send ’em my way! And if you’d like to follow Liam on Twitter, it’s @AbbeyviewEquine.

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Filed under Equine Industry Marketing, Technology, Uncategorized, Video

Monday Morning Quickie – Haven’t Yet Found The Downside On This One

Recently I wrote about my new Flip Ultra HD video camera, and that while I love many things about it, the lack of an external mic jack and the zoom features were issues for me. Another bit of technology I recently bought is the Olympus DM-420 digital voice recorder, and I have to say I have yet to find something I don’t like about it!

In my work as an equine industry writer, I need to capture quotes and information accurately. While I do a good job at typing notes, sometimes I’m not at my laptop, and sometimes interview sources talkreallyreallyfast. In those situations, it’s especially handy to have a recording option. I’ve used mini-cassette recorders, but all those tapes take up space and frankly, who wants to keep track of them anyway? Not to mention the quality was often fuzzy.

My new Olympus recorder is about the size of a candy bar (see pic), works on two rechargeable AA batteries with over 50 hours of battery life, and has 2 GB of memory on a removable microSD media card, capable of 533 hours of recording. Sweet! It’s pretty easy to figure out functions, even if you don’t look through the owner’s manual. The sound quality is clear – I’ve recorded interviews over my mobile phone’s speaker, and the clarity is great.

That is a normal sized clothespin - yes, the recorder is THAT small.

My favorite feature? The British lady’s voice that indicates the battery strength level every time I turn the recorder on – always good to know how much juice you have! ‘Battery level, high.’ OK, it’s a bit geeky, but I’m always amused, and reassured, by it. I got mine at a local Best Buy, but you can find them for about $50 cheaper on amazon.com. In either case, the price is right – $100-$150, depending on where you get yours.

Bottom line – if you need a recording option, I think this one is a winner. Tune in again, I’ll put together some ideas for ways that equine businesses can use this handy-dandy little item. If you have some suggestions, please post them here in the Comments.

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In A Perfect Horse World…

The wide world of horses and equine industry marketing is indeed vast, and I want to be sure I’m hitting the ‘sweet spots’ that my readers want. So, here are 11 quick questions about what you want, pick as many or as few as you like.

It’s all so I can give you interesting & useful equine biz marketing information, tips, tricks, and how-tos so you can market more effectively and spend less time figuring out how to make it all work for your horse biz. And spend more time doing what you love.

If you have specific comments or suggestions – please either submit a comment to this post, OR send me a private message via the Contact tab above. Thanks!


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