Tag Archives: how do I use Twitter

52 Fridays – #13 Twitter Tools That Help Optimize Your Results

  • 52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Welcome to ‘Friday the 13th’ here at No Biz Like Horsebiz, aka 52 Fridays #13! Today I’m sharing a few Twitter tools to help you optimize your Twitter experience and results.

op·ti·mize v

1.   to make something function at its best or most effective, or to use something to its best advantage

2.   to find the best possible solution to a technical problem in which there are a number of competing or conflicting considerations

When it comes to Twitter, it seems like new tools and applications are popping up all the time to help you access, analyze, and manage your Twitter account. Here are a few that I like and use:

  • To access and manage your Twitter account, you can use the actual Twitter site, or you can use a 3rd party site or application. Both Hootsuite (website) and Tweetdeck (application you download) have mobile device versions, allow you to update other social media accounts such as Facebook and LinkedIn in addition to Twitter, and provide you with a host of other options, all from a single control panel ‘dashboard.’ If you’re just starting out, you might want to get the hang of things by using the Twitter website; however, after you’ve learned some of the ropes about tweeting, switching to one of the other management tools will help you get more out of your overall social media efforts.
  • Analytics is a hot term these days, as everyone’s seeking to understand what results they’re getting from all that time spent tweeting.
    • Klout is a site that allows you to measure and understand the influence of yours or any other Twitter account; I’ve included a screen capture (below) of my own Klout rating from today. I see from their site that they’re beginning a new series, talking with ‘Klout Stars’ about what they do that gets them such high Klout scores; here’s their first one, with Klout Star Brian Solis of Altimeter Group.

    • TweetStats allows you to analyze your total tweets, tweeting patterns, etc. I don’t find it as interesting as Klout, but there’s a nifty tweet cloud and hashtag cloud graph, so you can see what you frequently tweet about, and to whom.

So, these are just a few Twitter tools you can use to optimize Twitter use for your horsebiz. If you want more, here’s a good list from COMMS corner – 11 Twitter & Social Media Tools To Try In 2011. However, you can make yourself crazy tweeting and analyzing, analyzing and tweeting. I look at several factors for myself:

  • Am I connecting with others in the equine community in a meaningful way?
  • Am I learning new information and resources, both equestrian and mainstream?
  • Am I providing value to others with what I tweet?

For me, if the answers to those questions are ‘yes’ and I haven’t gone overboard on my Twitter time meter, then I feel it’s a success.

How about you? What defines your Twitter success? Do you use other Twitter tools not mentioned here? Share them via the Leave a Comment link below. See you here next Friday for 52 Fridays #14!

Read other posts about Twitter by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Twitter category, or you can select 52 Fridays to read posts #1 through #12.

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Filed under 52 Fridays, Equine Industry Marketing, New Media, Twitter, Uncategorized

52 Fridays – #12 Using Twitter Allows You To Connect & Share…In Real Time

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

An assortment of Twitter logos & icons

It’s been two years since I joined Twitter. While I know there are many out there still digging in their heels and resisting the call of the twitter-bird, I’d say ‘c’mon in, the water’s fine!’ Here’s why….

Twitter has evolved quite a bit in the past few years. Just celebrating its 5th birthday, Twitter has become a source of news and community for over 200 million registered users, sending a BILLION ‘tweets’ a week, as reported in this article by The Telegraph’s digital media editor. Yes, that’s right, a billion.

Twitter’s equestrian community is growing by the day, with big name retailers and professional horsemen/women tweeting right along with horseshow moms.

That’s what I love – we’re all just horsefolk on Twitter, we can connect with each other online despite geographic borders or what discipline we’re in. People share resources and ideas with each other on Twitter. And no matter what time of day it is, if I’m feeling a need to connect with someone and chat for a bit, I can usually find one of my horse ‘tweeps’ (Twitter peeps, or people) online.

If you’re already on Twitter, then you understand the community and sharing that happens there daily. If you’re not quite convinced, you might like to read these articles I wrote back in 2009, shortly after I started. In the first one – How Tweet Is It, To Be On Twitter? – you might laugh that I was such a newbie, I didn’t even realize that the correct way to list your Twitter name is to include the @ sign before it. That’s @KempEquine, not KempEquine. But hey, we all have a bit of a learning curve when trying something new, eh? And if you’re new to Twitter, just tell people…they’ll understand because it wasn’t so long ago they were new, too.

How Tweet Is It, To Be On Twitter?

Across The Twitterverse

Both of these articles include a few ideas on how a horsebiz might use Twitter and its ‘real time’ nature; I’d have a lot more ideas now that I know more. Ultimately whether or not you use Twitter and whether it makes sense for your equine business depends on your overall marketing strategy. But it’s free to sign up, so why not give it a whirl? You might meet some new friends, or learn something that could help you grow your horsebiz. In either case, wouldn’t that be a win?

Read other posts about Twitter by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Twitter category, or you can select 52 Fridays to read posts #1 through #11.

If we’re lucky, see you here next Friday for 52 Fridays #13!

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Filed under 52 Fridays, Equine Industry Marketing, Twitter, Uncategorized

Monday Morning Quickie – Facebook vs. Twitter – Which Is Better?

I was recently asked my opinion of Twitter versus Facebook, and whether Twitter was even relevant or necessary in what appears to be a Facebook-dominated social media world. Now, as a Twitter-lover I might be a bit biased, however I do believe they each have their place and their appropriate uses. But, I was curious what others might say, so I headed over to Twitter to ask my tweeps (my followers, or twitter-peeps) what they thought on the matter.

Survey Says…..

That’s one thing Twitter is good for…connecting with other people in real-time. I asked a question on Twitter, and within a few minutes I was already getting some answers. Here are a few good points:

Twitter

  • Twitter is good for late-breaking news or alerts
  • Twitter can provide a more ‘personal’ connection, but things do pass by quickly
  • It’s easy to abuse link-sharing on Twitter, so be thoughtful about what you share
  • People might unfollow you for inappropriate or too-often self-promotion

Facebook

  • Facebook is better for sharing and ‘reach’ over a longer timeframe
  • People seem to be more careful about what they share and post on Facebook, perhaps because it stays around longer, so there seem to be fewer abuses
  • Facebook is useful for connecting and interacting with current customers

One person said they use Facebook for only family & friends, but use Twitter for public communication, however either tool can be set up as a ‘private’ venue. Plus, if you choose to do it, Facebook and Twitter can be ‘synced’ so that your posts cross-pollinate.

Several important points I’d like to add:

  • Be conscious about security and ‘over-sharing’ personal details or your current location and status. Both Facebook and Twitter can foster a feeling of intimacy, but they’re still publicly viewable.
  • Social media tools can help you make connections across geographic, breed, or event/sport/discipline boundaries. I’m in contact with horsefolk in multiple countries thanks to Twitter, and I appreciate the ability to expand my world via the Internet.
  • Get in there and try them out – see which feels better to you, notice what others are doing and how they’re using Twitter and Facebook. Things are changing all the time, so you can’t beat hands-on experience to help you decide when, and how, to use social media tools.

And finally, a very good point: Multiple platforms are good to have because you never know when one will have technical glitches, or go offline completely! In our wired world, it’s an excellent idea to have multiple ways to interact with your customers.

Many thanks to (in no particular order): @SonnyWilliams, @mandeewidrick, @SidelinesNews, @SageByNature, @EquineValentina, @HorseLogs, @rosamyst, and @HealthyAnimals for chiming in with their opinions and thoughts – very much appreciate it!

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Filed under Equine Industry Marketing, Facebook, Monday Morning Quickie, New Media, Twitter, Uncategorized