52 Fridays 2012 – #5 Kentucky Surveying Horsebiz For Economic Impact Study, AND Updating Its ‘Foal’ License Plate

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. We’re currently catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!

Many non-horsefolk, legislators included, forget about the economic impact of the equine industry. It’s simply because it’s not on their radar. If they’re not horse lovers or horse owners and they don’t even see horses on a regular basis, it’s quite easy for people to forget about our industry. Especially if we’re not speaking up.

The Bluegrass State’s got several initiatives going right now to support awareness and understanding of their state’s ‘signature’ industry; should they be a model for other states with large numbers of equestrians, to foster greater horsebiz awareness across the country?

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Monday Morning Quick Tip – This Horsebiz Took A Tip & Turned It Into A WOW

I just love it when I hear of equestrian businesses that are doing well…and I get just a wee little bit more excited when I find out it’s because of some tip or resource I offered. One start-up company got some great attention on their product, all because they took a little tip to heart, and then went the extra mile in making it happen. You can do it for your horsebiz, too.

52 Fridays – #45 Why It’s Essential To Integrate Your Horsebiz Marketing Across Platforms

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

Over the past 11 months, 52 Fridays has looked at various aspects of horsebiz marketing, PR, and social media. This week, the Potpourri section of 52 Fridays continues with information about why it makes sense today to integrate your marketing efforts across these various platforms.

Monday Morning Quick Tip – Northern Illinois Expo Has Learning Track For Horsebiz Pros

Isn’t it a challenge to keep on top of the rapidly changing landscape of modern day horsebiz management? If you’re in the Midwest, an upcoming Expo has a learning track designed to help horse professionals, including managers and business owners, with topics including marketing, legal, environmental, and even a session on how to understand and work with different client ‘types.’