There are a number of helpful tools for analyzing online traffic. I think Compete.com is intriguing since you can compare multiple sites against each other. This means you can also look at your own site to see how it stacks up against the competition.
First of all, many thanks to Angelea Walkup, founder and ‘chief equine officer’ of HorseGirlTV, for sharing this resource with me.
While Compete.com has a paid, ‘Pro’ version, they also have a free version you can try out, and even the freebie has some interesting features.
I’m still exploring the site and its capabilities and applications, but by entering a Web site URL, you can view any site’s unique visitors (a better judge of traffic than ‘hits’), and see how that traffic has either increased or decreased over the past month and the past year. Compete.com also gives you the top five search terms (what people enter into a search engine such as Google or Bing in order to find you), and what ‘referring’ sites they find you from, such as Facebook or Twitter.
Here’s a graph for one of my clients, The Equine Chronicle, showing the increase in their Web site traffic over the past year:
How might you use Compete.com for your horse business? With the free version, you can identify your own improvement in terms of traffic, identify the most-used search terms and incorporate those into your online content, or even analyze media outlets to find out what might be the best fit for your advertising dollars.
If you’re interested in checking out Compete Pro, here’s a very thorough review of the Compete Pro version by Melanie Nathan at Sugarrae.com.
Have comments, thoughts, or questions about Compete? Please Leave a Comment below – thanks!