Tag Archives: horse industry

In A Perfect Horse World…

The wide world of horses and equine industry marketing is indeed vast, and I want to be sure I’m hitting the ‘sweet spots’ that my readers want. So, here are 11 quick questions about what you want, pick as many or as few as you like.

It’s all so I can give you interesting & useful equine biz marketing information, tips, tricks, and how-tos so you can market more effectively and spend less time figuring out how to make it all work for your horse biz. And spend more time doing what you love.

If you have specific comments or suggestions – please either submit a comment to this post, OR send me a private message via the Contact tab above. Thanks!

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Filed under Equine Industry Marketing, Polls & Surveys, Uncategorized

New Ad Uses ‘Man & Horse Marriage’ To Make Point

A new campaign ad from Friends of John McCain uses the concept of ‘man & horse marriage’ to make a point. While true horse people might laugh since we’re often spending more time with our horses than our significant others anyway, the ad and the article showcasing it bring up some interesting points about marketing and the media.

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Outrageousness can be used strategically, but it can also backfire.

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In his article, AOL News Editor Steve Pendlebury points out that it’s getting harder to differentiate between political ads and parodies, and provides some good examples of past campaign ads to support his point; any of them could have been SNL Digital Shorts.

If you’re a horse industry professional, here are a few things you should keep in mind about media and marketing:

  • Once it’s on tape (or on the Internet, or in a photo), it’s out there forever, and often out of your control
  • Be cautious about the information you share with journalists
  • Prepare your ‘talking points’ in advance, so you won’t get sidetracked and can stay on-message

Outrageousness can be strategically used to make a point and develop a marketing campaign that ‘goes viral’ and spreads throughout your target market, but be careful it’s not something that might backfire in the long run.

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Filed under Equine Industry Marketing, New Media, Uncategorized

I’m Glad You’re Here….

Thanks for stopping by! With any new endeavor, it takes a while to get rolling. Since this is a new blog, there’s not a lot of content…yet! I hope you’ll check in often and see what new and interesting things I’ve come across. You can sign up for alerts by email in the box to the right – that way you’ll get an alert when there’s something new.

In the meantime, here’s some stuff to get us started on a long and hopefully productive and satisfying relationship:

  • There’s a survey on ‘what’s your biggest marketing challenge’ (below)
  • My first blog post – ‘Welcome to No Biz Like Horse Biz’ – has some stats from a recent survey from American Horse Publications of horse owners and the state of the industry. What could this information mean to future marketing efforts? We’ll explore that over the next few weeks.
  • I’ve posted some links to my equine magazine online articles under the ‘Articles’ tab – lots of reading there, on a variety of topics. More articles and links will come over the next few weeks.

And, as always, please send your comments, I’d love to hear how your own marketing efforts are progressing!

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Filed under Equine Industry Marketing, Welcome

What’s Your Biggest Marketing Challenge?

Be sure to read my ‘Welcome’ post, below the survey.

Here’s a survey on several different common marketing challenges – vote and you can see what others are experiencing, too!

If you have a specific problem that’s not listed, please include it…there’s a good chance it could become a future blog post. This will also help me understand what types of issues my readers are facing, so I can give you worthwhile information.

You can also leave a comment if you need more room.

Survey closes March 31st, 2010.

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Filed under Equine Industry Marketing, Polls & Surveys

Welcome to No Biz Like Horsebiz, from Kemp Equine

The Lay Of The Land We’re Riding On

The horse industry is facing challenges from all manner of recreational options now available to people, as well as pressures from encroaching land development and tough economic times.

A recent nationwide, online, anonymous survey conducted by American Horse Publications (AHP) resulted in 11,171 useable responses from individuals that were hands-on horse industry participants. It was the largest survey of its kind in the United States, according to AHP.

Tell Her What The Survey Says, Bob

The survey results are interesting, and provide some useful data for us to absorb as we contemplate the future of the equine industry:

  • 63.2% of respondents were over age 45 (where are the young folks?)
  • 88.8% were female
  • 92% indicated they were horse owners, with 5 as the average number of horses
  • Nearly 60% ride for pleasure, and just over 35% ride competitively
  • Age is more of a factor than income when looking at overall participation trends, with older folks having more stable participation levels (again, where are the young folks?)

I’ll be looking at more data from this survey and what it might mean for the equine industry now and into the future, and how it can inform our marketing choices.

The full survey results will be available to the general public in early April, and I’ll post a link to them here.

What You Can Expect From This Blog

Through this blog, you can look forward to equine industry marketing news and information, interviews with relevant experts, and tips and resources to help you reach your customers more effectively and efficiently. There’ll also be links to my articles in horse magazines, plus some fun stuff from time to time.

I welcome your thoughts and questions. If you’d like to receive notification of new posts by email, you can sign up using the ‘Get Email Updates’ box to the right.

The Bottom Line

To have a sound, growing industry into the future we need to focus on what we have, and how to grow it. I’ve seen tremendous positive changes in the horse industry in the last decade, and I think there’s a lot more good to come. I hope you’ll come along for the ride.

Sound intriguing? I invite you to sign up for email alerts in the box at the upper right. Your privacy is respected and we don’t forward or share your information.

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Filed under Equine Industry Marketing, Welcome