Several big anniversaries have come across my radar screen this weekend, so I thought it was time for this topic, that of not only planning ahead for your own horsebiz anniversary events, but also being aware of how to leverage related events and weave them into your marketing messages.
Tag Archives: Facebook
This morning my local NBC station had a news item about average Facebook use increasing in 2011 by about two hours per month over 2010 usage. They billed it as ‘Facebook addiction,’ but how can you tell if you’re addicted when you can say you’re using Facebook for business use?
As reported last week on Fast Company’s website, Facebook’s Deals has launched in five U.S. test cities. Due to the social networking aspect of Facebook, Deals could prove to be a better deal for the equine industry than Groupon, and here’s why.
Facebook Deals doesn’t focus on the cheapest prices, or the deepest discounts. Instead, the focus is on experiences, things that you and your Facebook friends can do together, deals that you can pass along to your network of Friends or Fans. Here are some Deals that were on Facebook when I checked this morning:
- A 3-hour Tuscan cooking class for two at a California restaurant
- A full-day photo safari and workshop
- A hot air balloon ride with a tour of California wine country
You get the picture. Experiences to share, gifts for friends and family, memory-makers.
Now, what if those Deals were equine-oriented?
- An autumn country outing, complete with hay-wagon ride, BBQ, fireside sing-along, and s’mores
- A lunchtime workshop on how to bet the ponies, followed by an afternoon visit to your local racetrack to put those theories into practice
- Art workshops on how to sketch, paint, sculpt, or photograph horses, with live equine models
- A romantic trail ride & picnic dinner for 2 to celebrate a June wedding anniversary (remember, all those June brides have June anniversaries!)
- Instead of a package of riding lessons, what about a riding lesson for a group of four friends, complete with a limo ride from their pick-up location to your facility and back, plus gourmet lunch al fresco and candid photos of the experience?
- Instead of a birthday party with pony rides, what about ‘pony learning stations’ combined with games for kids to show off their newly gained knowledge, plus a barnyard treasure hunt with prizes?
- For a tack shop, partner with a local stable to have a Fashion Day with the latest trends in clothing for the show ring, with outfits on horse & rider models under real-life conditions instead of just inside the store. Add in brunch or hors de oeuvres & drinks, and you’ve got a social experience.
What you come up with for a Deal depends on your own particular business, but I think Facebook Deals opens up a lot of interesting possibilities for equestrian businesses.
Remember, promoting experiences requires that you know your target audience; what will make them say ‘I can’t pass this up!’ and reach for their credit card? You’ll also need to put effort into your copywriting for the Deal, so that it paints a clear, compelling picture of the experience for your potential customers.
Read up on how Facebook Deals work here, and how your business can set up a Deal here. While currently only in Atlanta, Austin, Dallas, San Diego, and San Francisco on a test market basis, Facebook has plans to roll out Deals to other areas of the country.
What do you think of Facebook Deals? Would your horsebiz or equine organization use them? Why or why not? Share your thoughts on Deals via the Leave a Comment link below.