52 Fridays – #41 This Book Says Cults Can Provide The Secret To Understanding Horsebiz Customers

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

We’re now in the Potpourri section of 52 Fridays, and last week the topic was about a book that demonstrates how to leverage word of mouth and structure your horsebiz to create ‘customer evangelists’ who then become a volunteer salesforce and enlist friends, families, and even strangers as prospective customers. This week is a wonderful book that I view almost as a companion, because it helps in understanding the ‘why’ of the process.