Tag Archives: Brittany Bevis

52 Fridays – #49 Innovate Or Die? Why Horsebiz Change Is Natural, And Needed

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

Image courtesy NASA

A recent show I saw on the Science Channel made an interesting point about ‘survival innovations’ by the human race in the face of Earth’s natural (and sometimes sudden) cycles of climate change. These conceived adaptations have been in response to externally imposed circumstances, but have given us the world we know today, including agriculture, science, art, and all the conveniences of modern life.

I think we forget that the horse world is also one subject to change and innovation. Many say ‘we have to use this tack/gear/hat/clothing because it’s always been that way.’ But really, it hasn’t. So when it comes to horsebiz, doesn’t it make sense to embrace change in response to changes in the world around us, rather than resist it? For some examples of the good that can come from embracing change, here are some equestrian adaptations that weren’t in existence even a few years ago.

Click here to read more about horsebiz innovations….

Advertisements

Leave a comment

Filed under 52 Fridays, Equine Industry Marketing, horsebiz