AHP supports ‘new blood’ coming into the industry through their Internship program, and via their annual Student Award Contest. The 2012 contest deadline is in two weeks…do you know any top-notch students considering equestrian publishing or journalism as a career? Then tell them about this contest!
Tag Archives: American Horse Publications
52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
Rounding out the 52 Fridays section on media, I wanted to add in a few final recommendations about locating media outlets.
To find outlets for equestrian news and stories requires research in addition to the effort needed in building relationships with them, understanding their audiences and what they want so you can craft a good story angle, etc. It can be both time and labor intensive. That’s one part of why businesses hire PR people, we either have or can build the infrastructure for your news efficiently and effectively, with a strong chance to get that desirable third-party publicity for your horsebiz.
But if you want to DIY, it can be done. Start local, keep good contact records, put out solidly-written and strategic press releases, and do all the things I recommend here in the No Biz Like Horsebiz blog! If you missed any of the 52 Fridays posts about media, you can find them in the Sort Posts By Topic dropdown menu in the panel to the right.
As for some specific equestrian media resources, here are two I like and recommend:
- One option I recommend to my clients is the American Horse Publications (AHP) Newsgroup. I’ve been a member for something like 6+ years already; AHP celebrated its 40th anniversary in 2010, and has been making organizational changes to take into account the evolution of, and challenges facing, publishing and other types of media. With a reasonably-priced AHP membership, one of the perks is that you can send up to two press releases per month. The Newsgroup not only goes to all other members (including equestrian media editors, publishers, writers, and corporate members, among others), news releases are also housed online where they’re accessible by the general public and will frequently attract additional attention, postings by bloggers, etc. Of course all the ‘dos & don’ts’ of press release writing apply – be sure to also include a link back to an online version of your news release at YOUR site!
- I also love the folks over at Horse Radio Network (HRN) and all the cool and fun things they’re doing in terms of Internet radio and equestrian programming. HRN founder and ‘America’s Horse Husband’ Glenn ‘the Geek’ Hebert says they’re always looking for guests, so you can get in touch with Jennifer Hebert (jennifer(at-sign)horseradionetwork.com), Glenn’s ‘better half’ and the network’s producer and ‘chaos control officer’ if you’ve got something interesting going on you want to share with the world. HRN is on Twitter, where you can follow them via @HorseRadio, and they live-Facebook during the weekday morning Horses In The Morning show.
Handling horsebiz public relations and media strategy responsibly and effectively can be a complex recipe, requiring some trial and error before you’ve got the hang of it. AHP and HRN are but two more resources in the marketing toolbox…but if you sign up for AHP membership or contact HRN about being a guest, be sure to tell them Lisa Kemp sent you!
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Last night’s American Horse Publications (AHP) awards contest had some mighty fine equine magazines and people receiving awards for editorial content, graphic design, and overall excellence. In the PowerPoint slideshow announcing each winner, I saw many articles by others that made me think ‘ooh, I want to read that one!’ and photos that I was wowed by, with spectacular color and composition.
While the evening can normally be a bit lengthy, last night seemed to fly by for two reasons – one, that I took off my cinch belt to be more comfortable, and two, that I received several awards for my own articles!
Yesterday I wrote about the two Finalist articles I was aware of, but the real shocker of the night was the 2nd place win for my series on the Chicago carriage horse case last year, published over a period of months at TheHorse.com. I had no clue it was even a Finalist, and after receiving the first two award certificates (a 2nd place and an Honorable Mention), I’d settled back into my chair thinking all my winning chances were done with. So when they called my name, I was stunned! Made me a little verklempt, even.
AHP has put up a PDF listing all the 2010 awards winners. Congrats to all who received acknolwedgement of their work and talent!
I’m on pages 5, 8, and 18 of the PDF; where possible, I’ll work on getting links and permissions so I can put up the articles for you to read if you like.
Since there’s no chance to say ‘thank yous’ during the AHP awards, I’d like to thank my editors here: Erin Ryder Hsu (formerly TheHorse.com news editor), Kelly Ballou and Celeste Karpf at Equine Journal, and Patty Oxendine at From The Horse’s Mouth for their belief in me and selecting me for article assignments – you’ve made these awards possible! And, I also want to thank my partner JR and our dog Bella, for their love, support, and encouragement.
I’ve been writing equine articles for a number of years now, and for the first time, two of my articles are finalists in the American Horse Publications annual awards contest. Can you tell I’m trying not to hold my breath as I’m typing this?
I love it when people tell me that an article of mine that they’ve read has helped them in some way. Whether it gave them useful information, or pointed them in the direction they needed at the right time, it’s always good to hear. I strive to do good, thorough work, including research and in-depth interviews, combined with fact/quote checks of my drafts to provide a great final product – so it’s good to hear the work is valued.
What’s cool for me about the AHP awards contest is the peer acknowledgement from having 2 of my 2009 articles selected as finalists, because I know there are far better writers and reporters than I, and I know the competition for these awards is fierce. So, it’s a nice little feather in my cap to have that ‘Finalist’ ribbon on my conference nametag this year.
What articles made the cut? Two that I’m very proud of:
- To Air Is Divine – about Lipizzans and the airs above the ground, with a bit of history as well as information from 3 top trainers, including the head rider at the Spanish Riding School in Vienna (who sent me emails from his iPhone – how’s that for ‘modern meets historic’).
- But I Paid The Photographer! What Do You Mean, I Don’t Own The Photo? – about the issues of photograph copyright and use of images from professional photographers, including how putting proofs on Facebook can potentially damage a pro photographer’s business and career.
The awards banquet and ceremony is tonight – I hope I’ll have good news to report tomorrow and a plaque to put on my wall. But, even if it doesn’t happen, I hope to be able to have a ‘Finalist’ ribbon on my nametag again next year.
Lexington, Kentucky, is often referred to as the Horse Capital of the World. When I arrived here this week for the American Horse Publications conference, I was greeted by rolling green pastures filled with mares and foals, and as I pulled into downtown, I saw a ‘WEG countdown clock’ showing there were 100 days until the start of the Alltech FEI World Equestrian Games 2010 (WEG2010). If your schedule is flying by these days like mine is, that will be here in about two blinks of an eye.
I’m gathering lots of pretty amazing WEG2010 info and will share it here, so tune in over the next few weeks. For example:
- The expected worldwide viewership is expected to be FIVE TIMES that of the Super Bowl.
- Over 1,500 journalists and photographers will be attending the Games.
- WEG2010 has an official soft drink, pizza, beer, coffee, and I don’t know what else!
This is going to provide lots of great information and case studies on equine industry marketing, communication, and PR. If you don’t want to miss any of it, you can sign up for email alerts when I do a new post, or the RSS feed.
Also – if you have friends and colleagues who are also interested in equine industry marketing and media, or following WEG2010, please give them a heads up and a link to my blog. Thanks, I appreciate your help!
The survey I referenced in my March 19th No Biz Like Horsebiz post has now been released to the general public. Survey results are now available for download at the American Horse Publications (AHP) Web site.
According to AHP, this survey of hands-on horse owners and managers in the U.S. is the largest ever conducted. Sponsored by Intervet/Schering Plough Animal Health and Pfizer Animal Health, it was designed to gauge participation trends and gather information about important issues facing the equine industry, plus feedback about potential solutions.
A total of 11,171 people who own, lease, or manage horses completed the survey; data analysis services were provided to AHP by Dr. C. Jill Stowe, assistant professor of Agricultural Economics at the University of Kentucky.
New media such as Twitter, Facebook, blogs and Web sites were used by AHP members to spread word about the survey and invite participation, in addition to more traditional print media and professional organizations.
There were five main sections of the survey: demographics, horse ownership, horsekeeping costs, issues facing the equine industry, and horse health care. All of these are important to consider in marketing and promotion strategy, since they are all issues that play a role in some way.
I encourage you to download and read the 72-page survey. We’ll continue to reference and interpret it here, so come back often and see what’s cooking.