Tag Archives: American Farriers Journal

52 Fridays 2012 – #4 Cool Horsebiz Marketing Strategies Seen At The International Hoof-Care Summit

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. This week we’re catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!

I’m always on the lookout for interesting, unique, unusual, or just plain smart horsebiz marketing strategies to share. Here are a few I encountered at the recent American Farriers Journal’s (AFJ) 2012 International Hoof-Care Summit.

Click here to read more about some marketing ideas you can emulate for your project….

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Filed under 52 Fridays, Equine Industry Marketing, horsebiz

Monday Quick Tip – No Hoof-Care, No Horsebiz: The 2012 International Hoof-Care Summit Is This Week

Ever hear the saying ‘no hoof, no horse?’ If you’ve ever experienced your own foot problems, you know how true that can be; foot pain can be excruciating and can limit your mobility and quality of life.

Horses rely upon good feet for many reasons, and hoof issues such as laminitis, quarter cracks, and even poor trimming or shoeing can sideline a horse for weeks, months, or even permanently. It’s pretty amazing how much science is behind modern horseshoeing, and this week farriers from around the globe can get up to speed on the newest and latest technologies and techniques at the International Hoof-Care Summit. Is your horsebiz farrier attending?

Click here to read more about continuing education for farriers….

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Filed under Equine Industry Marketing, horsebiz, Monday Morning Quick Tip, Uncategorized