Technology continues to bring those of us in the horse industry closer to each other, AND helps us communicate more effectively with our audiences. A recent example should be something to inspire us all.
The Al-Marah Arabian Horse Galleries opened this month at the Kentucky Horse Park (KHP). A $10 million permanent exhibit and a significant addition to KHP’s International Museum of the Horse, the Al-Marah Galleries’ grand opening celebration was kicked off on June 12, 2010, using a live video simulcast. And yes, I watched it – via my laptop, while sitting comfortably on my deck on the northside of Chicago, despite the sweltering heat in KHP’s celebration tent in Lexington, Kentucky!
While a video will never take the place of actually being there, it can help those farther afield still feel a part of things. And I’ve long thought that welcoming new people into the horse world is something we all need to do.
More and more, simulcasts are being used for horse shows, competitions, and conferences. The footage can be archived for historical reference, or packaged and sold as content, making it a potential revenue generator.
As video technology both improves and comes down in cost, I imagine we’ll be seeing even more…and I think it’s a great thing for the horse industry.
A few Al-Marah Galleries extras:
- I found this VERY interesting: While making her opening remarks, Project Manager Evie Tubbs Sweeney made a key point, that this interactive, captivating museum about the Arabian horse will likely be seen by the million or so visitors each year to the Kentucky Horse Park, and that within 10 years, that’s a potential 10 million person audience that could be moved to possess an Arabian of their very own. At the very least, the exhibit will educate and inspire future generations of horse lovers and owners, something our industry truly needs.
- I had the opportunity to visit Lexington for the American Horse Publications annual conference, and visited the Al-Marah Galleries on Day 10 after the grand opening celebration; you can read about my experience here. Since I was marketing/PR director for Al-Marah a while back, it was nice to see some of the familiar programs and people represented, but there are also some fantastic artifacts and lots of great images and information I’d never seen before. I wish I’d had more time to explore it, and I can’t wait to go back.
- I hope the Purebred Arabian Trust, which developed the project, will put the grand opening video online as a historical document; in the meantime, there are several videos about the Al-Marah Galleries housed at their site.