52 Fridays 2012 – #4 Cool Horsebiz Marketing Strategies Seen At The International Hoof-Care Summit

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday. This week we’re catching up, due to the International Hoof-Care Summit, helping judge the ESMAs, and new client projects, so enjoy the extra posts!

I’m always on the lookout for interesting, unique, unusual, or just plain smart horsebiz marketing strategies to share. Here are a few I encountered at the recent American Farriers Journal’s (AFJ) 2012 International Hoof-Care Summit.

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52 Fridays 2012 – #3 Super Bowl Fever Has Arrived, And Here’s How It Applies To The Horsebiz

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy NFL.com

The Super Bowl has become a worldwide cultural phenomenon, with the game-time commercials receiving nearly as much Monday morning quarterbacking and analysis as the game itself. Whether or not there’s a Budweiser Clydesdales commercial in sight, there are some new aspects to this year’s game that are interesting to consider when it comes to horsebiz marketing.

52 Fridays 2012 – #2 Watch & Learn From The ESMAs For Horsebiz Social Media ‘Best Practices’

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

No Biz Like Horsebiz was down for the count last week, but this week we’re back in the saddle and rarin’ to go! Good thing, too, since where the #&@% did January get to?!

The 2012 Equestrian Social Media Awards (ESMAs) are underway, and if you’re responsible for your horsebiz marketing, social media, or community management you’ll want to check them out. Even if you have zero interest in winning your own ESMA (and sorry, there’s no little gold statue for your mantelpiece), what you’ll get is infinitely more valuable…a look at what’s happening in the equestrian world in terms of social media trends, an opportunity to learn from the horsefolk that are modeling the very best in social media ethics and practices, and some ideas for how you can harness social media for your own marketing success.

52 Fridays 2012 – #1 NYTimes Covers The Horsebiz With Story of USEF Horse of the Year, A Fire Survivor & Olympic Contender

52 Fridays is an ongoing series for equestrian professionals and equine business owners and managers, with marketing and public relations stories, ideas, tips, and resources shared here each Friday.

Image courtesy Amber Heintzberger

It really does seem that a Thoroughbred named after an Australian gangster is a living, breathing, eventing miracle. He’s looking like a possible Olympian for the London 2012 games, and has just scooped up Horse of the Year honors despite having nearly died in a 2011 barn fire.

The New York Times ran a story this week about the chestnut gelding named Neville Bardos; the article is a great example of high-profile mainstream media coverage of the horsebiz, and a great PR coup for Neville’s team.

52 Fridays – #52 How Many Of Your Horsebiz Goals Did You Achieve Last Year? Did You Write Them Down?

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here on Fridays throughout 2011.

Each New Year typically brings a media frenzy on the topic of goals and resolutions. However, about the time the celebratory confetti hits the garbage can, resolutions meet up with the light of day and most people simply don’t follow through.

It’s hard work to make a goal reality. But when the rubber hits the road and the going gets tough, are you able to power through and achieve your horsebiz goals, or do you get sidetracked by to-do lists or daily dramas? Here’s what to do about it.