Category Archives: Welcome

How Quickly A Year Goes By….

The No Biz Like Horsebiz blog started one year ago today. It’s amazing how fast the days add up to 365….

I’ve been doing a little ‘taking stock’ of where things are with the blog now, and I wanted to share some of that with you, plus a bit of the ‘looking forward’ to what’s next:

  • The blog subscriber base is small but dedicated, with site stats that are going in the right direction (that’s up, in case you were wondering) in terms of both reading and subscribing. Thank you to EACH and every one of my subscribers and readers, and especially everyone who’s taken the time to comment or share in some way. I really appreciate it.
  • I’ve allowed this blog to evolve organically, ‘finding its voice’ along the way and building a foundation for the future. The Monday Morning Quickie (MMQ) posts and 52 Fridays series are proceeding swimmingly, and being shared a bit via social media (thanks, y’all!). The one surprise is how many find my blog through an Internet search for ‘morning quickie,’ something I wouldn’t have guessed when I started MMQ and a good lesson in how you name something and what that name could bring!
  • The last year has brought positive results for readers and mostly ‘boy, that’s useful’ or ‘I enjoy reading’ types of comments and feedback. And a fair amount of s.p.a.m. – the WordPress Akismet tool informs me that it’s blocked 684 s.p.a.m. comments, and I sure am thankful for it!
  • The past year has also brought recognition for Kemp Equine that I’ve shared here, in the form of multiple PR and writing awards, and a Finalist nod in the ‘Best Use of Twitter – International’ category of the first-ever Equestrian Social Media Awards (ESMAs), which didn’t even exist at this time last year. The ESMAs show how much more of the global horse industry is adopting new media, social networking, and technology in getting the word out and connecting folks within the various equestrian communities, across not only geographic boundaries but breed and discipline boundaries as well.

As for what’s next….

  • In general, my purpose and focus are still the same as they were a year ago…

Through this blog, you can look forward to equine industry marketing news and information, interviews with relevant experts, and tips and resources to help you reach your customers more effectively and efficiently. There’ll also be links to my articles in horse magazines, plus some fun stuff from time to time.

Read the first-ever post: Welcome to No Biz Like Horse Biz, from Kemp Equine

  • Now that the blog is underway, I’ll be working to build readership and the subscriber list, including more use of social media and some fun stuff. I hope you’ll help me out by telling others or sharing links when you find something useful or valuable in this space.

If I could have a ‘one year anniversary’ wish, it would be that the trend of horse industry sharing and connecting continues and grows, that we look for even more ways to invite others into our horsey world and show them not only the beauty, power, and magic of equines, but also how horses and equestrians can, and should, have a place in our fast-paced world.

Care to join me?

Please feel free share your own wish for the horse world by clicking on the Leave a Comment link below. Thanks for reading and making my first year an enjoyable one!

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Filed under 52 Fridays, Awards, Monday Morning Quickie, Twitter, Uncategorized, Welcome

Kemp Equine is baaaaaaaaack!

Hello and Happy New Year! I hope your holidays were enjoyable and your 2011 is off to a good start….

Things have been percolating on this end…not always an easy process to allow to happen, kinda like waiting for a pie to bake, a vegetable crop to mature, or a new foal to arrive. But I’ve been doing my homework and looking forward to things blossoming in a new way here at Kemp Equine and No Biz Like Horse Biz! I hope you’ll not only tune in, but also participate and share, and tell your friends.

What can you expect this year?

  • Look for more Monday Morning Quickies – I’m going to try to keep them shorter so they’re ACTUALLY quick reads! It’s hard to do, since I always want to share more, to help you improve your horse biz marketing. The Quickies will still feature resources or ideas, plus commentary on non-horse marketing topics. I’ll offer suggestions for how you can adapt the strategies for a horse biz, or share thoughts on how something relates to the equine industry. Many of my readers have said they enjoy the Quickies, so look for more of them this year!

There are a few other things cooking, but they’re still ‘buns in the oven’ so to speak, so I’ll wait until they’re a bit more ‘done’ before I announce them here. In the meantime, give a shout if I can help you with improving your horse biz marketing!

thanks for reading….

Lisa

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Filed under Equine Industry Marketing, Uncategorized, Welcome

I’m Glad You’re Here….

Thanks for stopping by! With any new endeavor, it takes a while to get rolling. Since this is a new blog, there’s not a lot of content…yet! I hope you’ll check in often and see what new and interesting things I’ve come across. You can sign up for alerts by email in the box to the right – that way you’ll get an alert when there’s something new.

In the meantime, here’s some stuff to get us started on a long and hopefully productive and satisfying relationship:

  • There’s a survey on ‘what’s your biggest marketing challenge’ (below)
  • My first blog post – ‘Welcome to No Biz Like Horse Biz’ – has some stats from a recent survey from American Horse Publications of horse owners and the state of the industry. What could this information mean to future marketing efforts? We’ll explore that over the next few weeks.
  • I’ve posted some links to my equine magazine online articles under the ‘Articles’ tab – lots of reading there, on a variety of topics. More articles and links will come over the next few weeks.

And, as always, please send your comments, I’d love to hear how your own marketing efforts are progressing!

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Filed under Equine Industry Marketing, Welcome

Welcome to No Biz Like Horsebiz, from Kemp Equine

The Lay Of The Land We’re Riding On

The horse industry is facing challenges from all manner of recreational options now available to people, as well as pressures from encroaching land development and tough economic times.

A recent nationwide, online, anonymous survey conducted by American Horse Publications (AHP) resulted in 11,171 useable responses from individuals that were hands-on horse industry participants. It was the largest survey of its kind in the United States, according to AHP.

Tell Her What The Survey Says, Bob

The survey results are interesting, and provide some useful data for us to absorb as we contemplate the future of the equine industry:

  • 63.2% of respondents were over age 45 (where are the young folks?)
  • 88.8% were female
  • 92% indicated they were horse owners, with 5 as the average number of horses
  • Nearly 60% ride for pleasure, and just over 35% ride competitively
  • Age is more of a factor than income when looking at overall participation trends, with older folks having more stable participation levels (again, where are the young folks?)

I’ll be looking at more data from this survey and what it might mean for the equine industry now and into the future, and how it can inform our marketing choices.

The full survey results will be available to the general public in early April, and I’ll post a link to them here.

What You Can Expect From This Blog

Through this blog, you can look forward to equine industry marketing news and information, interviews with relevant experts, and tips and resources to help you reach your customers more effectively and efficiently. There’ll also be links to my articles in horse magazines, plus some fun stuff from time to time.

I welcome your thoughts and questions. If you’d like to receive notification of new posts by email, you can sign up using the ‘Get Email Updates’ box to the right.

The Bottom Line

To have a sound, growing industry into the future we need to focus on what we have, and how to grow it. I’ve seen tremendous positive changes in the horse industry in the last decade, and I think there’s a lot more good to come. I hope you’ll come along for the ride.

Sound intriguing? I invite you to sign up for email alerts in the box at the upper right. Your privacy is respected and we don’t forward or share your information.

2 Comments

Filed under Equine Industry Marketing, Welcome