Category Archives: New Media

Monday Morning Quick Tip – New ‘Music Store’ Can Give You Legal Music For Horsebiz Videos

Unless you’re the creator of a song or piece of music, using music legally for your horsebiz video soundtrack typically involves a time-consuming and complex search and licensing process, including paying royalties. Now, there’s an online store that’s specifically designed to help videographers find just the right music for their moving pictures, simply and easily.

Click here to read more about legal music options….

Leave a comment

Filed under Equine Industry Marketing, Monday Morning Quick Tip, New Media, Uncategorized

52 Fridays – #42 Promote What’s Special, Unique, and Amazing About Your Horsebiz

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Continuing the Potpourri section of 52 Fridays, this week encourages everyone in the horse industry to identify what’s special, unique, and/or amazing and then package and promote that. It’s great for building ‘buzz’ and creating awareness of your equine business, and it’s even something that can help you focus your marketing strategy.

Click here to read more about promoting the ‘amazing’….

1 Comment

Filed under 52 Fridays, Equine Industry Marketing, New Media, Twitter, Uncategorized

Monday Morning Quick Tip – Plan Ahead For Horsebiz Anniversaries & Special Events

Several big anniversaries have come across my radar screen this weekend, so I thought it was time for this topic, that of not only planning ahead for your own horsebiz anniversary events, but also being aware of how to leverage related events and weave them into your marketing messages.

Click here to read more about anniversary planning….

Leave a comment

Filed under Equine Industry Marketing, Facebook, Monday Morning Quick Tip, New Media, Twitter, Uncategorized

Monday Morning Quick Tip – Are You Addicted To Facebook For Your Horsebiz?

This morning my local NBC station had a news item about average Facebook use increasing in 2011 by about two hours per month over 2010 usage. They billed it as ‘Facebook addiction,’ but how can you tell if you’re addicted when you can say you’re using Facebook for business use?

Click here to read more about Facebook addiction….

Leave a comment

Filed under Equine Industry Marketing, Facebook, Monday Morning Quick Tip, New Media, Uncategorized

Monday Morning Quick Tip – How Chicago Beach Polo Followed Up – And Your Horsebiz Can, Too

Image courtesy Robert Milkovich Photography

Last Monday’s Quick Tip focused on what Chicago Beach Polo did to enhance their chances of getting media coverage on their first-ever lakeside polo match in downtown Chicago. This week I wanted to share a bit about how the event’s PR agent followed up after the event, something every horsebiz should factor into their event marketing strategy.

Click here to read more about how to follow-up with media after your event….

2 Comments

Filed under Equine Industry Marketing, Monday Morning Quick Tip, New Media, Uncategorized