Unless you’re the creator of a song or piece of music, using music legally for your horsebiz video soundtrack typically involves a time-consuming and complex search and licensing process, including paying royalties. Now, there’s an online store that’s specifically designed to help videographers find just the right music for their moving pictures, simply and easily.
Category Archives: New Media
52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
Continuing the Potpourri section of 52 Fridays, this week encourages everyone in the horse industry to identify what’s special, unique, and/or amazing and then package and promote that. It’s great for building ‘buzz’ and creating awareness of your equine business, and it’s even something that can help you focus your marketing strategy.
This morning my local NBC station had a news item about average Facebook use increasing in 2011 by about two hours per month over 2010 usage. They billed it as ‘Facebook addiction,’ but how can you tell if you’re addicted when you can say you’re using Facebook for business use?
Last Monday’s Quick Tip focused on what Chicago Beach Polo did to enhance their chances of getting media coverage on their first-ever lakeside polo match in downtown Chicago. This week I wanted to share a bit about how the event’s PR agent followed up after the event, something every horsebiz should factor into their event marketing strategy.