Several big anniversaries have come across my radar screen this weekend, so I thought it was time for this topic, that of not only planning ahead for your own horsebiz anniversary events, but also being aware of how to leverage related events and weave them into your marketing messages.
Category Archives: New Media
This morning my local NBC station had a news item about average Facebook use increasing in 2011 by about two hours per month over 2010 usage. They billed it as ‘Facebook addiction,’ but how can you tell if you’re addicted when you can say you’re using Facebook for business use?
Last Monday’s Quick Tip focused on what Chicago Beach Polo did to enhance their chances of getting media coverage on their first-ever lakeside polo match in downtown Chicago. This week I wanted to share a bit about how the event’s PR agent followed up after the event, something every horsebiz should factor into their event marketing strategy.
The first-ever beach polo event in Chicago is now history, and the Grey Goose Chicago Beach Polo World Cup did things right in how they helped the media tell the story of the event.
Here’s what they did that you can replicate to create awareness and attendance for your own horsebiz event.
Earlier this year, a .xxx (pronounced dot triple-x) sponsored top-level domain was established for the pornography industry, and right now we’re in the ‘sunrise period’ that allows trademark holders and exact-match domain owners to buy & secure their own URL in a .xxx version to prevent it from becoming a pornography site and diluting or harming their brand. Given the potential issues for equine website domains, it would be a good idea for any horsebiz owner or marketing manager to review and understand any risks they face, before it’s too late.
A bad interview can have lasting consequences for your brand, from damaging word of mouth or social media messages to financial repercussions. Whether you’re a small operation or a large multi-national company, it makes sense to pay attention to how you’re treating potential team members during the interview process. Click here to read more about job interviews and how they affect your brand…
If you’re a regular reader of No Biz Like Horsebiz, you’ve seen the 52 Fridays series, and the 5 posts I recently did on the effective use of media, including how to write a modern press release.
I wanted to share with you a great post I found over the weekend that reinforces some of those press release writing tips; it’s by influential blogger Jeff Bullas (his blog is read in 115 countries and is on the AdAge.com Power 150 list!) about…