Category Archives: Awards

And the award goes to…. (ESMA week is here!)

Starting today, we find out the winners of the 2011 Equestrian Social Media Awards (ESMAs) – yippee!

The ESMAs will have a series of seven videos (5 awards and 2 montage videos) showcasing the best and brightest of the equestrian social media community. I’ve just seen video #1, and it’s OUTSTANDING! Even if you don’t care who the winners are, it’s worth watching as an example of a well-done equine-oriented video; you can watch the videos this week at the official ESMA website.

I feel honored and awed to be a part of this list of only 181 finalists – these are truly horse people who are transforming our industry through social media. And having a good time doing it.

Here’s to all the winners, AND to every horseman & horsewoman getting onto their computer and mobile technology and connecting and sharing via Twitter, Facebook, YouTube, Flickr, and all manner of social and online media. In the end, it makes us ALL winners!


ESMAs By The Numbers:

5,682 – people who voted in the finals

38,939 – voting page views

29,846 – unique voting page viewers

2.31 – average minutes spent on the voting page

2,523 – ESMA Facebook fans to-date

5,263 – times the voting page URL has been shared on Facebook

362,631 – Facebook post views 3 Jan – 3 Feb, 2011

84 – countries who viewed the voting page (Top 5: UK, USA, Canada, Ireland, Australia)

15 – 2011 ESMA categories

181 – 2011 ESMA finalists

Want more details about ESMA week? You can view my news release as a PDF by clicking on this link:





Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized, Video

News: Twitter’s Top 75 Badass Women List, and @KempEquine Is On It

A couple of Twitter ‘badass women’ themselves, @HowellMarketing and @AdamsConsulting, have compiled a list of their ‘Twitter Top 75 Badass Women’ – and I was completely surprised to find myself on the list.

Their definition of ‘badass’ is a bit different than most (see below); I’m very honored to have been included in this category! And, I think I’m the lone ‘horse person’ on the list – you can read below why I think that’s a good thing for the equine industry.

Normally I’d just include a link to the news release I sent out via the American Horse Publications (AHP) newsgroup, but since news releases are only archived at the AHP site for a few months, I’m including the full text below. If you’re on Twitter, you might want to check out the list – there are some really awesome & interesting women there!


Lisa Kemp Named One Of ‘Twitter’s Top 75 Badass Women’

What does Lisa Kemp have in common with Alyssa Milano and Adventure Girl? They’re all ‘Twitter badasses’ according to a new list at

Compiled by Atlanta-based Diana Adams of Adams Consulting Group, Inc. and Amy Howell of Howell Marketing Strategies in Memphis, Tenn., the list includes entrepreneurs, moms, and wives; single chicks and creative types; and female movers and shakers from across the U.S. and beyond. The pair had a ‘selection criteria’ of ‘like-minded, talented, hard working, smart women’ who inspire them on a daily basis. Here’s what they had to say about the list:

This list is different from most of the ones you’ll find. These aren’t the most popular women, or the women with the most followers. This is a list of women who are making it happen day in and day out, and they are tweeting their butts off in the process. They share and care consistently, and are always there to engage with their followers.

These women are badasses because their style is instantly recognizable, and they exude confidence and humility whether they have 100 followers or 1,000,000 followers. Like a pair of good sunglasses or your favorite pair of jeans, they just feel good, and they know how to make others around them feel special.

As the lone equine industry representative on the list, Lisa is thrilled to be included, not only for herself but also for what it means to the horse world.

“I love it when horse stuff ‘crosses over’ into the mainstream. To me, it’s always an opportunity to expose others to what’s great about horses and why we love them so much, to invite them into our world to experience what it’s about. I’m honored to be included with such a great group of women, and only hope I can live up to the title of ‘Twitter badass.’”


About Lisa Kemp and Kemp Equine

Lisa Kemp is a multi-award winning writer and marketing consultant for the equine industry, helping horse business owners and managers make the most of their marketing budget with innovative strategies and creative uses of technology. In addition to being named a ‘Twitter badass,’ Lisa was recently nominated as a finalist in the inaugural Equestrian Social Media Awards, in the category of ‘Best Use of Twitter.’ Since 2006 she’s written about how horse businesses can use technology and word of mouth strategies for greater marketing success; Lisa now blogs about equestrian business marketing at

About Twitter

Twitter is a free social media ‘microblogging’ site, where ‘blog posts’ (called ‘tweets’) are limited to 140 characters per post. Since going online in 2006, Twitter has seen phenomenal growth; from 400,000 tweets per quarter in 2007, to 65 million tweets daily in June, 2010. This translates to about 750 tweets per second. Twitter is estimated to have over 190 million users worldwide. (source:


Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized

Monday Morning Quickie – First-Ever Equestrian Social Media Awards

The first-ever Equestrian Social Media Awards (ESMAs) has been launched by a pair of social-media-savvy equestrian industry professionals from ‘across the pond’ – and KempEquine is a finalist in the ‘Best Use of Twitter – International’ division!

Rhea Freeman of Rhea Freeman PR, and Liam Killen of Abbeyview Equine and PagePlay are the masterminds behind the ESMAs. The nominating process is now over, and voting is open until February 18, 2011. We caught up with Liam to get the inside scoop behind the ESMAs.

How did the ESMAs come about? The idea was all Rhea’s. True to form, she sent me a direct message via Twitter with the idea at around 11am, by 10pm we had the strategy written and were ready to launch! It just goes to show how an idea, well presented, can travel the globe via social media (SM) in under 24 hours. The power of social media is huge.

What are you hoping to accomplish with the ESMAs? The whole idea behind the ESMAs is that people who put a bit of thought and effort into their SM activity need to be rewarded. It’s also a great way to gauge your follower/fan responsiveness. Also, the SM equestrian community is growing by the day.

The nomination period was short when compared to the voting period – why? We kept the nomination period short because we knew the right people would pick up on it, just by doing what they’re doing. Those who value SM look out for trends and opportunities – and they make the most of them. Their vigilance has served them well! In 10 days we counted just shy of 4000 nominations.

How is the voting coming along? Less than 24 hours after announcing the finalists, we had 2000+ sets of votes from across the globe. Voting closes in February, and we’re limiting votes to ONE per person.

How will the winners be announced? We will be asking winners to send us a short acceptance speech video, no more than 1 minute long. We’re then going to once again keep it true to SM by creating a YouTube awards ceremony in a series of videos.

Many thanks, Liam Killen, for the insights on the ESMAs! You can vote for Kemp Equine in the ESMAs here – it’s Category 3, Best Use of Twitter under the International side. You’ll have to enter a valid email address, and you can only vote ONCE.

It was an honor and a thrill to find I’d been nominated by my equestrian fans and followers – since there are so many doing great things with social media I didn’t think I had a chance. So now that you’ve given me your vote of confidence in the ESMAs, I guess I better spread the word and give it a real go to win. I’ll announce the results here, and post the link to the ESMA ‘online awards ceremony’ – should be interesting! And thanks in advance for voting for me!


Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized, Video

And The Winner Is….

Last night’s American Horse Publications (AHP) awards contest had some mighty fine equine magazines and people receiving awards for editorial content, graphic design, and overall excellence. In the PowerPoint slideshow announcing each winner, I saw many articles by others that made me think ‘ooh, I want to read that one!’ and photos that I was wowed by, with spectacular color and composition.

While the evening can normally be a bit lengthy, last night seemed to fly by for two reasons – one, that I took off my cinch belt to be more comfortable, and two, that I received several awards for my own articles!


2010 American Horse Publications awards certificates!

Yesterday I wrote about the two Finalist articles I was aware of, but the real shocker of the night was the 2nd place win for my series on the Chicago carriage horse case last year, published over a period of months at I had no clue it was even a Finalist, and after receiving the first two award certificates (a 2nd place and an Honorable Mention), I’d settled back into my chair thinking all my winning chances were done with. So when they called my name, I was stunned! Made me a little verklempt, even.

AHP has put up a PDF listing all the 2010 awards winners. Congrats to all who received acknolwedgement of their work and talent!

I’m on pages 5, 8, and 18 of the PDF; where possible, I’ll work on getting links and permissions so I can put up the articles for you to read if you like.

Since there’s no chance to say ‘thank yous’ during the AHP awards, I’d like to thank my editors here: Erin Ryder Hsu (formerly news editor), Kelly Ballou and Celeste Karpf at Equine Journal, and Patty Oxendine at From The Horse’s Mouth for their belief in me and selecting me for article assignments – you’ve made these awards possible! And, I also want to thank my partner JR and our dog Bella, for their love, support, and encouragement.


Filed under Articles, Awards, Uncategorized