Category Archives: Awards

How Quickly A Year Goes By….

The No Biz Like Horsebiz blog started one year ago today. It’s amazing how fast the days add up to 365….

I’ve been doing a little ‘taking stock’ of where things are with the blog now, and I wanted to share some of that with you, plus a bit of the ‘looking forward’ to what’s next:

  • The blog subscriber base is small but dedicated, with site stats that are going in the right direction (that’s up, in case you were wondering) in terms of both reading and subscribing. Thank you to EACH and every one of my subscribers and readers, and especially everyone who’s taken the time to comment or share in some way. I really appreciate it.
  • I’ve allowed this blog to evolve organically, ‘finding its voice’ along the way and building a foundation for the future. The Monday Morning Quickie (MMQ) posts and 52 Fridays series are proceeding swimmingly, and being shared a bit via social media (thanks, y’all!). The one surprise is how many find my blog through an Internet search for ‘morning quickie,’ something I wouldn’t have guessed when I started MMQ and a good lesson in how you name something and what that name could bring!
  • The last year has brought positive results for readers and mostly ‘boy, that’s useful’ or ‘I enjoy reading’ types of comments and feedback. And a fair amount of s.p.a.m. – the WordPress Akismet tool informs me that it’s blocked 684 s.p.a.m. comments, and I sure am thankful for it!
  • The past year has also brought recognition for Kemp Equine that I’ve shared here, in the form of multiple PR and writing awards, and a Finalist nod in the ‘Best Use of Twitter – International’ category of the first-ever Equestrian Social Media Awards (ESMAs), which didn’t even exist at this time last year. The ESMAs show how much more of the global horse industry is adopting new media, social networking, and technology in getting the word out and connecting folks within the various equestrian communities, across not only geographic boundaries but breed and discipline boundaries as well.

As for what’s next….

  • In general, my purpose and focus are still the same as they were a year ago…

Through this blog, you can look forward to equine industry marketing news and information, interviews with relevant experts, and tips and resources to help you reach your customers more effectively and efficiently. There’ll also be links to my articles in horse magazines, plus some fun stuff from time to time.

Read the first-ever post: Welcome to No Biz Like Horse Biz, from Kemp Equine

  • Now that the blog is underway, I’ll be working to build readership and the subscriber list, including more use of social media and some fun stuff. I hope you’ll help me out by telling others or sharing links when you find something useful or valuable in this space.

If I could have a ‘one year anniversary’ wish, it would be that the trend of horse industry sharing and connecting continues and grows, that we look for even more ways to invite others into our horsey world and show them not only the beauty, power, and magic of equines, but also how horses and equestrians can, and should, have a place in our fast-paced world.

Care to join me?

Please feel free share your own wish for the horse world by clicking on the Leave a Comment link below. Thanks for reading and making my first year an enjoyable one!

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Filed under 52 Fridays, Awards, Monday Morning Quickie, Twitter, Uncategorized, Welcome

Monday Morning Quickie – What We Can Learn From The 2011 ESMA Award Winners

Horse Radio Network logo http://www.horseradionetwork.com/As I’m writing this blog post, I’m listening to the Horse Radio Network’s ‘all-ESMA’ episode with the founders and winners of the first-ever Equestrian Social Media Awards. It’s all good fun with hosts Glenn and Jamie, but there’s some real value for horsebiz professionals in looking at the winners and what they’re doing with new media.

You can watch the ESMA ‘awards show’ online, a series of 5 videos with acceptance videos from the winners. The ESMAs also plan to release 2 ‘montage’ videos later this week, so we’ll see a bit from the equestrian finalists that weren’t selected as winners, but that are still doing creative, innovative, leading-edge work in equestrian industry new media.

Here’s why it’s a good idea to check out the winners and finalists

  • Get inspired by what other horse professionals are doing in new media.
  • Gather ideas for what you can do in your own horsebiz new media efforts.
  • See for yourself how new media is helping the horse industry get the word out about what they’re doing, and improving industry marketing and promotion efforts in connecting with current and new customers and fans to give the entire horse world a higher profile across the globe.

Equestrian Social Media Awards  http://www.equestriansocialmediaawards.com/A huge CONGRATS to all the first-ever winners, and an enormous THANK YOU to ESMA founders Liam Killen & Rhea Freeman, Horse Radio Network, and all the voters, volunteers, and supporters of the ESMAs – it will be fantastic to watch the ESMAs influence new media within the horse world.

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If missed the other posts about the ESMAs, you can access them below:

You can listen to the Horses In The Morning (HITM) show on Horse Radio Network LIVE on weekday mornings from 9 AM to 10:30 Eastern, and also via archived ‘podcast’ recordings at the Horse Radio Network website.

Here’s the link to the March 14th, 2011, Horses in the Morning show featuring Liam Killen and Rhea Freeman plus many of the 2011 ESMA winners.

Look for more from No Biz Like Horsebiz about the ESMAs and new media, and if you don’t want to miss anything, you can sign up to receive posts via your email.

Do you have a question or comment about the ESMAs or new media? Click the Leave a Comment link below!

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Filed under Awards, Equine Industry Marketing, Monday Morning Quickie, New Media, Twitter, Uncategorized, Video

And the award goes to…. (ESMA week is here!)

Starting today, we find out the winners of the 2011 Equestrian Social Media Awards (ESMAs) – yippee!

The ESMAs will have a series of seven videos (5 awards and 2 montage videos) showcasing the best and brightest of the equestrian social media community. I’ve just seen video #1, and it’s OUTSTANDING! Even if you don’t care who the winners are, it’s worth watching as an example of a well-done equine-oriented video; you can watch the videos this week at the official ESMA website.

I feel honored and awed to be a part of this list of only 181 finalists – these are truly horse people who are transforming our industry through social media. And having a good time doing it.

Here’s to all the winners, AND to every horseman & horsewoman getting onto their computer and mobile technology and connecting and sharing via Twitter, Facebook, YouTube, Flickr, and all manner of social and online media. In the end, it makes us ALL winners!

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ESMAs By The Numbers:

5,682 – people who voted in the finals

38,939 – voting page views

29,846 – unique voting page viewers

2.31 – average minutes spent on the voting page

2,523 – ESMA Facebook fans to-date

5,263 – times the voting page URL has been shared on Facebook

362,631 – Facebook post views 3 Jan – 3 Feb, 2011

84 – countries who viewed the voting page (Top 5: UK, USA, Canada, Ireland, Australia)

15 – 2011 ESMA categories

181 – 2011 ESMA finalists

Want more details about ESMA week? You can view my news release as a PDF by clicking on this link:

2011-NewsRelease-KempEquine-ESMA-AwardShow-FINAL-PDF

 

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Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized, Video

News: Twitter’s Top 75 Badass Women List, and @KempEquine Is On It

A couple of Twitter ‘badass women’ themselves, @HowellMarketing and @AdamsConsulting, have compiled a list of their ‘Twitter Top 75 Badass Women’ – and I was completely surprised to find myself on the list.

Their definition of ‘badass’ is a bit different than most (see below); I’m very honored to have been included in this category! And, I think I’m the lone ‘horse person’ on the list – you can read below why I think that’s a good thing for the equine industry.

Normally I’d just include a link to the news release I sent out via the American Horse Publications (AHP) newsgroup, but since news releases are only archived at the AHP site for a few months, I’m including the full text below. If you’re on Twitter, you might want to check out the list – there are some really awesome & interesting women there!

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Lisa Kemp Named One Of ‘Twitter’s Top 75 Badass Women’

What does Lisa Kemp have in common with Alyssa Milano and Adventure Girl? They’re all ‘Twitter badasses’ according to a new list at BitRebel.com.

Compiled by Atlanta-based Diana Adams of Adams Consulting Group, Inc. and Amy Howell of Howell Marketing Strategies in Memphis, Tenn., the list includes entrepreneurs, moms, and wives; single chicks and creative types; and female movers and shakers from across the U.S. and beyond. The pair had a ‘selection criteria’ of ‘like-minded, talented, hard working, smart women’ who inspire them on a daily basis. Here’s what they had to say about the list:

This list is different from most of the ones you’ll find. These aren’t the most popular women, or the women with the most followers. This is a list of women who are making it happen day in and day out, and they are tweeting their butts off in the process. They share and care consistently, and are always there to engage with their followers.

These women are badasses because their style is instantly recognizable, and they exude confidence and humility whether they have 100 followers or 1,000,000 followers. Like a pair of good sunglasses or your favorite pair of jeans, they just feel good, and they know how to make others around them feel special.

As the lone equine industry representative on the list, Lisa is thrilled to be included, not only for herself but also for what it means to the horse world.

“I love it when horse stuff ‘crosses over’ into the mainstream. To me, it’s always an opportunity to expose others to what’s great about horses and why we love them so much, to invite them into our world to experience what it’s about. I’m honored to be included with such a great group of women, and only hope I can live up to the title of ‘Twitter badass.’”

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About Lisa Kemp and Kemp Equine

Lisa Kemp is a multi-award winning writer and marketing consultant for the equine industry, helping horse business owners and managers make the most of their marketing budget with innovative strategies and creative uses of technology. In addition to being named a ‘Twitter badass,’ Lisa was recently nominated as a finalist in the inaugural Equestrian Social Media Awards, in the category of ‘Best Use of Twitter.’ Since 2006 she’s written about how horse businesses can use technology and word of mouth strategies for greater marketing success; Lisa now blogs about equestrian business marketing at NoBizLikeHorseBiz.com.

About Twitter

Twitter is a free social media ‘microblogging’ site, where ‘blog posts’ (called ‘tweets’) are limited to 140 characters per post. Since going online in 2006, Twitter has seen phenomenal growth; from 400,000 tweets per quarter in 2007, to 65 million tweets daily in June, 2010. This translates to about 750 tweets per second. Twitter is estimated to have over 190 million users worldwide. (source: Wikipedia.com)

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Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized

Monday Morning Quickie – First-Ever Equestrian Social Media Awards

The first-ever Equestrian Social Media Awards (ESMAs) has been launched by a pair of social-media-savvy equestrian industry professionals from ‘across the pond’ – and KempEquine is a finalist in the ‘Best Use of Twitter – International’ division!

Rhea Freeman of Rhea Freeman PR, and Liam Killen of Abbeyview Equine and PagePlay are the masterminds behind the ESMAs. The nominating process is now over, and voting is open until February 18, 2011. We caught up with Liam to get the inside scoop behind the ESMAs.

How did the ESMAs come about? The idea was all Rhea’s. True to form, she sent me a direct message via Twitter with the idea at around 11am, by 10pm we had the strategy written and were ready to launch! It just goes to show how an idea, well presented, can travel the globe via social media (SM) in under 24 hours. The power of social media is huge.

What are you hoping to accomplish with the ESMAs? The whole idea behind the ESMAs is that people who put a bit of thought and effort into their SM activity need to be rewarded. It’s also a great way to gauge your follower/fan responsiveness. Also, the SM equestrian community is growing by the day.

The nomination period was short when compared to the voting period – why? We kept the nomination period short because we knew the right people would pick up on it, just by doing what they’re doing. Those who value SM look out for trends and opportunities – and they make the most of them. Their vigilance has served them well! In 10 days we counted just shy of 4000 nominations.

How is the voting coming along? Less than 24 hours after announcing the finalists, we had 2000+ sets of votes from across the globe. Voting closes in February, and we’re limiting votes to ONE per person.

How will the winners be announced? We will be asking winners to send us a short acceptance speech video, no more than 1 minute long. We’re then going to once again keep it true to SM by creating a YouTube awards ceremony in a series of videos.

Many thanks, Liam Killen, for the insights on the ESMAs! You can vote for Kemp Equine in the ESMAs here – it’s Category 3, Best Use of Twitter under the International side. You’ll have to enter a valid email address, and you can only vote ONCE.

It was an honor and a thrill to find I’d been nominated by my equestrian fans and followers – since there are so many doing great things with social media I didn’t think I had a chance. So now that you’ve given me your vote of confidence in the ESMAs, I guess I better spread the word and give it a real go to win. I’ll announce the results here, and post the link to the ESMA ‘online awards ceremony’ – should be interesting! And thanks in advance for voting for me!

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Filed under Awards, Equine Industry Marketing, New Media, Twitter, Uncategorized, Video