52 Fridays – #46 When To Say ‘Thanks’ In The Horsebiz

52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday throughout 2011.

It’s that time of year in the U.S., our season of giving thanks for the blessings in our lives. The Pilgrims kicked it all off when they expressed their gratitude to have survived the ordeals of cross-Atlantic travel and getting settled on these shores, and we continue their celebratory traditions today (even though we’ve added competitive shopping, fried turkey, and the NFL to the mix). So this week, the Potpourri section of 52 Fridays continues with a look at when, and who, it can be a good idea to thank in your own equine business.

Even though I know how much of a difference a ‘gratitude attitude’ has made in my own life and work, I resisted the idea of a ”Thanksgiving’ blog post, thinking that ‘everyone’s doing it’ this week, and so maybe readers would like something different to look over. But the more I thought about it, the more I realized it would be a good idea to include a reminder about the power of a thank you.

In this great non-horsey blog post, Therese J. Borchard writes about 12 Ways To Be Thankful this Thanksgiving, and includes some wonderful quotes about gratitude and ideas for feeling it and spreading it around. She also includes this book resource (in #5 of her list) that reports on the many health benefits of an ‘attitude of gratitude,’ health benefits that included less physical pain, better sleep, and greater connectedness to others as documented in the study by the book’s author, psychologist Robert Emmons.

Another study I discovered about the benefits of gratitude indicated that saying ‘thank you’ to someone validated their help and provided a significant boost in their likelihood to help another in the future, so it appears that just saying thanks is an easy way to pay forward your own positive feelings.

In the horsebiz, we should remember to at least thank our clients, but casting the thank you net a bit wider can result in some interesting benefits.

  • Improved employee morale: This post at Equimax.com/HorseJobs.ca shows how appreciating employees can have a direct bottom line effect on your public relations, employee turnover, and even client satisfaction. I remember the first horse sale I closed, and my excitement over it; but when I asked the farm manager for an ‘atta girl’ acknowledgement I got a withering look and a cold shoulder. How hard would it have been to celebrate the sale with me? How might doing so have bonded my commitment and increased my enthusiasm?

I imagine an aura of gratitude will also have an effect on the horses and other animals a horsebiz touches; don’t you just have more ‘try’ in you when you feel your actions (and you) matter?

In Borchard’s Beyond Blue post about a dozen ways to be thankful, she includes a French proverb: Gratitude is the heart’s memory. Not only do I love this saying, but it has me asking the question that if the horsebiz is one of ‘nickel and dime’ profit margins (thanks, Martha T-H!), and that most of us in the horse world are here because we love it, what would happen if we expressed more of our heart-centered passion for horses by spreading around the thank-yous, all year long?

Do you give thanks? Share your ideas to acknowledge the good via the Comments link below. If you liked this article, you can easily tell others about it via Facebook, Twitter, Stumbleupon, LinkedIn, and even by email with the Share button belo. Pssst, pass it along, and see you here next Friday for 52 Fridays #47!

Read other posts by clicking on the Sort Posts By Topic dropdown menu to the right and selecting a category, or you can select 52 Fridays to read posts #1 through #45.


This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Brands and trademarks mentioned are the property of their respective owners. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit. Thanks.



Filed under 52 Fridays, Equine Industry Marketing, horsebiz

2 responses to “52 Fridays – #46 When To Say ‘Thanks’ In The Horsebiz

  1. nelda joy

    Lisa, It was good to see you at the expo , again this year. Your enthusiastic knowledge is very invigorating. Thank you for taking the time to come and inspire us.
    Being thankful is a Christian mandate, as well. Giving thanks does help us acknowledge our need for others. I need to feel needed and significant. You are right on that a meaningful, “Thank you ” can go a long way to help others feel that they are making an impact by helping us. Your piece was very timely.A good reminder to remember what is important during the next three “rush filled” weeks.

    • Hi Nelda Joy, I’m glad you were able to be there! And thank YOU for the lovely compliment, I always do hope folks walk away from my presentations with some useful insights. I wish you and your loved ones a Happy Holidays and many blessings for the New Year. LK

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