Unless you’re the creator of a song or piece of music, using music legally for your horsebiz video soundtrack typically involves a time-consuming and complex search and licensing process, including paying royalties. Now, there’s an online store that’s specifically designed to help videographers find just the right music for their moving pictures, simply and easily.
Vimeo is a website that allows you to upload and share videos. The free version is for personal and artistic use; the Pro version is for commercial use. How do you know the difference? If you’re doing a video that’s designed in some way to help you make money, that’s commercial use.
You won’t find mainstream music on Vimeo (sorry, Lady Gaga’s Little Monsters!), but you will find quality music files you can pay for, download, and use via either a Personal or Limited Commercial License. There’s a really great FAQ list here, or you can watch a short (under 2 minutes) Vimeo Music Store tutorial that’s actually more like a mini-movie, complete with its OWN soundtrack!
Even if you choose not to use the Vimeo Music Store, you can still check out Vimeo’s Help center and their Video School to learn more about video creation, including access to Vimeo and member-made tutorials.
Vimeo is just one option for finding legal music for your horsebiz videos; search for ‘royalty free music’ online, or look for music you can use under Creative Commons (CC) licenses; CC has listed a bunch of music sources at this page, along with some tips for interpreting the various licenses.
If you can do it, I think it’s great to showcase new creative works and artists in a manner that allows them to continue their work and put food on the table. However, if you need to save a few bucks, with a little bit of looking you can also find low-cost AND legal music resources online.
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