Monday Morning Quick Tip – How Your Horsebiz Interviews People Can Affect Your Brand

A bad interview can have lasting consequences for your brand, from damaging word of mouth or social media messages to financial repercussions. Whether you’re a small operation or a large multi-national company, it makes sense to pay attention to how you’re treating potential team members during the interview process.

According to a Tarzian Search Consultants survey that explored the link between employment interviewing practices and brand reputation within the public relations sector, the interviewing process has an affect on things like:

  • how the interviewee views the organization afterward
  • whether the interviewee does any future business with the organization
  • what the interviewee tells others about the organization

In addition, a bad interview experience is often shared more widely by the interviewee than a positive one. So what constitutes a bad interview? Treatment that includes:

  • being unprepared, including failing to read the interviewee’s resume
  • illegal or innapropriate questions
  • rude or unprofessional behavior

Executive recruiter Wendy Tarzian was based in Chicago at the time of the survey, and we were often at the same networking events. I remember talking with her about the results back when it created a firestorm of attention in the PR world, and it always stuck with me as a great opportunity to create ‘brand advocates’ even if the candidate didn’t get the job. I believe this information is still relevant today, and is very relevant to equestrian jobs.

While the survey results are no longer available (the survey is nearly a decade old, and Tarzian Search Consultants closed its doors in 2005), you can read about the results in this 2002 article from Strategic HR Review.

Social media didn’t exist when the results of this survey were released, so ‘word of mouth’ consequences were often just that, the damage occurring from verbal comments passed along the grapevine or in your immediate geographic area. But, if you magnify the brand consequences through the reach of social media, when a quick post (that now could turn up in search engine results) might really be bad news, it’s something to take note of.

In an industry both as large and ‘small’ as the horse world, keeping relationships in good stead is worth the effort.

Thanks to Belgium-based Brand Home for their Museum that houses the Tarzian interview branding article. 

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This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Brands and trademarks mentioned are the property of their respective owners. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit when sharing. Thanks.



Filed under Equine Industry Marketing, Monday Morning Quick Tip, New Media, Polls & Surveys, Uncategorized

2 responses to “Monday Morning Quick Tip – How Your Horsebiz Interviews People Can Affect Your Brand

  1. Excellent points. A similar syndrome can happen because of bad morale on the job. If the morale of employees deteriorates to a certain point, they will start “badmouthing” the company to friends and acquaintances.

    • Thanks, Seth – great insight. I agree, all of those ‘conversations’ affect an equine business ‘brand’ and whether they get customers or new business opportunities coming their way. Thanks for stopping by! LK

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