52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
We had a bit of excitement yesterday on my block, with the announcement that the city of Chicago is FIRST in the entire WORLD to get its own ‘city badge’ on foursquare! The press conference to announce the news, and kick off Social Media Week, was at the restaurant three buildings away from my house, so I was right in the middle of it all. Mayor Rahm Emanuel and his ‘people’ were there, as was one of the foursquare co-founders and several other team members from the company. I met some movers & shakers of the social media world, and reporters and camera crews from all the major TV stations and newspapers documented the event. So I hope you’ll forgive me for being late….the day was a wee bit chaotic!
Today is a quick tip anyway…if you’ve got multiple business ventures, you can save on some of your marketing & business costs by using ‘like’ or similar names.
Doing so helps you use branded items such as letterhead and invoices across all the businesses, but still get the cost savings by having them printed in larger quantities.
Not sure how this would work? For example, a publishing company might be called The Times on their letterhead, invoices, and at their office when the phone is answered (Hello, The Times), but perhaps they have both an Equestrian Times (for horse lovers) and a Feline Times (for cat fanciers).
The cost savings comes in by having ONE office/receptionist who can answer with a greeting suitable for both businesses, but then route calls appropriately. Equestrian Times callers don’t have to know there’s a cat publication in the same office, and vice versa. This also works with letterhead and envelopes, and can work with design/layout of collateral such as brochures and websites – have one ‘look’ and simply swap out images and some text.
I’ve seen this in action, and every time I encounter it I just think it’s a genius idea. What do you think?
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