Monday Morning Quick Tip – The ‘New Rules’ Of PR Apply To The Horsebiz, Too


If you’re a regular reader of No Biz Like Horsebiz, you’ve seen the 52 Fridays series, and the 5 posts I recently did on the effective use of media, including how to write a modern press release.

I wanted to share with you a great post I found over the weekend that reinforces some of those press release writing tips; it’s by influential blogger Jeff Bullas (his blog is read in 115 countries and is on the AdAge.com Power 150 list!) about…

The 10 New Rules of PR; I hope you’ll give it a read, because he goes into great detail about WHY it’s essential for all businesses (including horsey ones, even though that’s not his focus) to use ‘optimized’ press releases to improve their chances of ‘being found’ in an increasingly digital world.

I would add that the practice of the optimized press release also improves your chances of ‘being shared,’ an ever-more-important concept, since through content curation, social networking, and social media, it’s your current customers, knowledgeable influencers, and target markets who are increasingly the ones spreading your news.

Did you enjoy this article or find it useful? Please take 5 seconds and scroll up to the top to give this article a score, from Very Poor (hope it’s not at that end of the scale!) to Excellent, via the new Rate This tool right under the title. (Hint, look for the stars! If you can’t find them, click on the title to go to the page for this post. They’ll be there.) You can also leave a more detailed comment via the Leave a Comment link in the grey box below.

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This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Brands and trademarks mentioned are the property of their respective owners. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit when sharing. Thanks.

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Filed under Equine Industry Marketing, Monday Morning Quick Tip, New Media, Uncategorized

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