If you’re a regular reader of No Biz Like Horsebiz, you’ve seen the 52 Fridays series, and the 5 posts I recently did on the effective use of media, including how to write a modern press release.
I wanted to share with you a great post I found over the weekend that reinforces some of those press release writing tips; it’s by influential blogger Jeff Bullas (his blog is read in 115 countries and is on the AdAge.com Power 150 list!) about…
The 10 New Rules of PR; I hope you’ll give it a read, because he goes into great detail about WHY it’s essential for all businesses (including horsey ones, even though that’s not his focus) to use ‘optimized’ press releases to improve their chances of ‘being found’ in an increasingly digital world.
I would add that the practice of the optimized press release also improves your chances of ‘being shared,’ an ever-more-important concept, since through content curation, social networking, and social media, it’s your current customers, knowledgeable influencers, and target markets who are increasingly the ones spreading your news.
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