Monday Morning Quick Tip – Use Storify To Tell Your Horsebiz Stories


It’s no secret that I like Twitter, but many still haven’t jumped into the tweeting pool, citing ‘it goes too fast’ or ‘it’s too confusing.’ Here’s a way to slo-o-o-o-w things down for your target markets when it comes to Twitter and other social media, plus gather and use that social media to tell a story about your horsebiz.

Still in a Beta (test) version, Storify nonetheless has some interesting features, uses, and possibilities. It’s a ‘drag and drop’ way to curate items from various social media like Twitter, Facebook, YouTube, and more.

Rather than creating brand-new content all the time, curation is a way to gather items that already exist and tell a story using various elements. Think of it like curating a museum exhibit – you’re collecting the best bits to showcase a particular aspect of a story or event, such as:

  • Did you live tweet from an event and share candid photos? Collect everything into one place and share some extra thoughts or memories via Storify.
  • Have multiple people shared your content across various social networking sites? You can collect the best shares into one place, and then share that with your audience.
  • Want to have a list of different aspects of a topic or different points of view from a variety of people? Storify lets you do that, easily.

Although the drag & drop does have to occur within your Storify account, you can select from a variety of social media, and even search for particular users or keywords. I found it very easy to use, even on the first try. Here you can see my very first Storify collection, a grouping of some tweets from last night’s #blogchat on Twitter.

Search engines like fresh content…generating new content can be time-consuming, but Storify provides a way to have fresh content by organizing the social media of others, around topics relevant to your audience. Looks like the SEO results can be impressive, too – the morning after #blogchat, @JTDabbagian’s Storify collection of one-tweet blog topic summaries came up #1 in a Google search on #blogchat transcript august 28 2011:

To help you get started using Storify, here are some excellent tips from Staci Baird (@girljournalist), a media consultant and journalism at San Francisco State, who’s modeling great curation by sharing her 5 ‘Rules’ for Journalists Using Storify via a Storify collection.

Storify – it’s looking to me to be a fast and fun way to curate social media content from across the social networking world. Give it a try, and be sure to share your Storifys with me!

Many thanks to @JTDabbagian for introducing me to the potential in Storify!

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This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Brands and trademarks mentioned are the property of their respective owners. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit. Thanks.

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4 Comments

Filed under Equine Industry Marketing, Monday Morning Quick Tip, New Media, Uncategorized

4 responses to “Monday Morning Quick Tip – Use Storify To Tell Your Horsebiz Stories

  1. Thanks Lisa, I enjoyed reading this article and learning about Storify. Looks like an interesting way to provide a personal twist on aggregated content.

  2. Great info! Always nice to hear about new technologies 🙂

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