The 52 Fridays article from last Friday received some nice extra traffic – it was picked up as a StumbleUpon item, quadrupling my traffic for Saturday. Nice to have, so thanks, StumbleUpon! However, many of those readers probably weren’t in my target markets (horsebiz owners and managers and equestrian professionals), so I’m not expecting those one-day numbers to continue as the norm. Likewise, don’t be disappointed if that happens in your marketing efforts, just take the ups and downs in stride.
However, since the 52 Fridays series is currently focused on media and publicity topics, I thought I’d share a resource that might help you with getting connected with journalists. It’s a website called Help A Reporter Out (HARO) at HelpAReporter.com.
Founded by Peter Shankman and now owned and run by Vocus, Inc., this site allows people and businesses to sign up as sources, and it allows journalists, writers, authors, bloggers, and reporters to send out queries when they’re looking for a specific type of interview source or a subject matter expert.
Queries from journalists are sent via email newsletter 3X daily, so you’ll need to review and respond quickly in order to snag a potential story opportunity. You can follow HARO on Twitter via @HelpAReporter, and connect with them on Facebook, too.
An audio intro on the homepage (a 3-4 minute spiel by founder Shankman) says they’ve helped over 100,000 journalists globally, many of them repeat customers. Over 130,000 sources are signed up, and Shankman says they’ll never charge for this service.
HARO, just like any tool, isn’t a ‘magic bullet’ when it comes to getting publicity, building brand awareness, and attracting new customers for your horsebiz. But, I’ve heard from a number of my equestrian writer colleagues that they’ve found it a lifesaver, and since it’s f-r-e-e, why not? And, if HARO brings you some media attention, I hope you’ll come back here and share your results in the Comments section.
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