52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
Designing and launching a logo is an important step for a business. A logo conveys, in visual shorthand, a great deal of information about your brand. While the logo design process used to be both time-consuming and pricey, today there are many logo options for equestrian businesses of all types, sizes, and budgets.
This earlier post will help you understand how to Get The Most From Your Logo, and offers tips and suggestions for researching and identifying what you want your own logo to look like, as well as ideas for the ways you might use a logo for your business. But once you’ve collected samples of what you like, it’s good to think about what your needs are in terms of a designer, and what’s available in the marketplace. Here are three options:
- ‘Design Contest’ or ‘Crowd-Sourced’ Logo Design: Basically, you pay a fee, outline your project, and anywhere from tens to hundreds of designers from around the world ‘compete’ by submitting a logo design, meaning you end up with lots of choices and interpretations to choose from; the logo design you choose is awarded your moola. Some folks swear by these types of websites, and others feel they diminish the value of work from experienced designers, so whether you try this out or not depends on how you feel about the idea. I’ve heard good things about 99Designs.com and CrowdSpring.com, but this article from Web3Mantra, an online design magazine, gives you 15 different sites to check out.
- Freelance Graphic Designer: Working one-on-one with a graphic designer can give you just what you need, especially if you want to establish a longer-term relationship with someone that can handle the design needs of your horsebiz into the future. You might find a talented designer via a crowdsourced project, or you can ask friends or other businesses that have logos you like. When evaluating a designer, ask to see samples of their work; ask for past client references, and check to see if there were any problems; and be sure they understand your expectations and how you want to use your logo. What looks great on the Internet might not look so hot when screenprinted onto a sweatshirt.
- Graphic Design or Marketing Company: An integrated marketing communications company can typically offer you logo design along with branding strategy and other types of marketing guidance, whether they have designer(s) on-staff or a stable of freelancers they work with. The upside is an approach that takes into account all aspects of your business, but then the cost is certainly going to be more than a crowdsourced logo.
Whichever option you choose, it’s a good idea to have lots of people look at the options you like before you commit to one; different people will see different things, so get a bunch of eyeballs on your preferred logo before you say it’s ‘The One.’
Got any logo design success stories or tales of horror? Share your thoughts via the Leave a Comment link below. See you here next Friday for 52 Fridays #26!
Read other posts about video by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Video category, or you can select 52 Fridays to read posts #1 through #24.