52 Fridays – #24 (Saturday edition) How YouTube Has Changed Video…And The World


52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.

Remember the world before YouTube? How many people might have seen videos of your vacation, wedding, or school play back then? Pre-YouTube, any embarassing experiences were generally only viewed by those who were actually there; now, everyone’s at risk of having bloopers captured via smartphone and posted to the Internet. And then there’s the technical side, which means that the more fantastic, amazing, cute, or unbelievable the video, the more viewers will tolerate camera ‘shake,’ blurry images, or bad sound in order to see an OMG moment. It’s now a different world when it comes to video, and we have YouTube to thank.

It’s pretty amazing to see the ways in which people around the world have embraced YouTube and discovered avenues for communication and self-expression, and how those expressions have changed the way we live life. In this post on the Social Times site, the author points out 5 Ways YouTube Has Changed The World Forever:

  • YouTube Has Made The World Smaller
  • YouTube Helps People Get Discovered
  • YouTube Offers A Platform For Spreading Truth & Inciting Change
  • YouTube Has Revolutionized Entertainment
  • YouTube Has Revolutionized Education

I would add that YouTube has allowed horsebiz to connect with larger audiences and share information on a grander platform; whereas before ‘dozens’ might have been a good audience, with video and YouTube you might anticipate ‘thousands’ or even ‘millions’ of viewers. How does that change your thinking about what’s possible?

YouTube has also changed expectations about the quality of video. If you’ve captured something incredible, it doesn’t seem to matter if the quality is poor or the audio track is filled with background noise. I even know some horsey people who purposely move the camcorder while recording to get blurry or distored images, just for the effect. There’s a time and a place for everything, including high-quality image and sound, but it seems the boundaries of what’s allowed, tolerated, or even embraced are changing daily.

The concept of ‘viral’ videos and the quest to be the next Justin Bieber (who was discovered after posting performance videos online) is also bringing change to YouTube. In December, 2010, YouTube made it even easier to find out what’s hot with YouTube Trends. There’s a blog providing in-depth exploration and commentary, and the Trends Dashboard allows you to drill down into YouTube videos, searching by demographics such as gender, age, and country, and even by city in the U.S., to find out what’s being viewed the most and by whom. While perhaps not immediately useful for the equine industry in its current format, I’m looking forward to seeing how this develops.

Sometimes change arrives in packages we don’t suspect. Who would have thought the world of video, including what’s watched, by whom, and under what conditions and level of quality, would be transformed by a little video-sharing website?

What’s your favorite YouTube video? Share your thoughts via the Leave a Comment link below. See you here next Friday for 52 Fridays #25!

Read other posts about video by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Video category, or you can select 52 Fridays to read posts #1 through #23.

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Filed under 52 Fridays, Equine Industry Marketing, Uncategorized, Video

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